Summary
Overview
Work History
Education
Skills
Timeline
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Tony Asefi

Irvine,CA

Summary

Enterprising automotive sales manager who draws on experience within the automotive industry to ensure optimal customer satisfaction. Skilled at tracking revenues and implementing effective sales techniques. Focused on managing, training, and motivating staff to achieve productivity goals. Talented Used Car Director offering 10 years of expertise in managing previously-owned car sales staff. Expert in mentoring staff on proven sales techniques to increase sales. Highly adept in developing marketing strategies based on local consumer target market. Successful in staying updated on changes to previously-owned car sales regulations to operate accordingly.

Overview

13
13
years of professional experience

Work History

Used Car Director

Premier Subaru&Nissan
Fremont, California
08.2021 - Current
  • Developed and implemented strategies to increase the sale of used cars.
  • Ensured compliance with all applicable laws governing the sale of used cars.
  • Generated monthly reports on used car sales performance and profitability.
  • Conducted regular meetings with sales staff to review goals and objectives.
  • Prepared detailed appraisals of trade-in vehicles as part of the negotiation process.
  • Recruited, trained, and managed a team of sales associates focused on selling pre-owned vehicles.
  • Oversaw acquisition, services and repairs to bring vehicles up to showroom standard for retail sale.

Used Car Manager

Klass Motors
Santa Ana, CA
11.2017 - 01.2020
  • Manage used vehicle inventory
  • Develop and implement marketing plans
  • Monitor all auctions and purchase wholesale vehicles
  • Organize used car sales teams and update sales personnel daily on all new advertising campaigns and special sale offers
  • Review and perform appraisals on all used vehicles
  • Coordinate with sales manager to manage all inventory
  • Approve and check the work of technicians to ensure that all vehicles are ready for the lot.

used car director

fremont toyota
01.2015 - 02.2017
  • Oversee used car operations
  • Purchase, recondition, display, and merchandise the used inventory
  • Develop and implement policies, goals, objectives, and procedures
  • Develop forecasts and objectives for used and CPO cars
  • Assist with inventory control and pricing on VAuto Inventory Maintenance and Marketing System
  • Handle business with vendors, banks, advertisers, and factory representatives on a daily basis
  • Increased Toyota Certified Used Vehicles by 20%
  • Manage service and detail divisions of the used car department
  • Review and perform appraisals on all used vehicles in the dealership.

sales manager

hayward nissan
05.2013 - 01.2015
  • Refine and perfect sales strategies and forecasts with an emphasis on developing and tracking accurate metrics to monitor progress
  • Analyze sales processes to improve sales productivity, including integration of CRM
  • Hire, train, and manage all staff emphasizing the highest level of customer satisfaction be maintained at all times
  • Mentor sales managers by using the techniques of Talent-Focused Management
  • Develop and manage an annual revenue plan to achieve goals and increase market share
  • Manage inventory and rates through coordination with the Director of Revenue Management
  • Order/Acquire new and use vehicle inventory accordingly
  • Monitor the performance of the department managers and personnel by holding weekly sales meetings and conducting sales trainings regularly.

sales manager

dublin hyundai
02.2011 - 04.2013
  • Conduct new hire orientation emphasizing the tools and skills all new consultants need to be successful
  • Grow sales by analyzing consultants’ leads and formulating weekly goals to meet monthly quotas
  • Negotiate with customers to ensure the customer’s happiness and the profitability of the dealership
  • Maximize the sales and profitability of vehicles and associated products through the satisfaction and retention of customers
  • Assist individual salesmen in setting aggressive monthly goals and objectives and provide them with the support to meet these goals
  • Follow up with customers daily to ensure consistently high CSI and sales.

Education

Some College (No Degree) - Business Administration And Management

Chabot College
Hayward, CA

Skills

  • Strong ability to handle customer service issues
  • Solid grasp of dealership operations
  • Remarkable ability to motivate and manage a sales staff
  • Strong knowledge of VAUTO merchandising
  • Strong ability to lead sales staff, improve profitability, and exceed established Customer Satisfaction Index (CSI) levels
  • In-depth knowledge of automotive finance

Timeline

Used Car Director

Premier Subaru&Nissan
08.2021 - Current

Used Car Manager

Klass Motors
11.2017 - 01.2020

used car director

fremont toyota
01.2015 - 02.2017

sales manager

hayward nissan
05.2013 - 01.2015

sales manager

dublin hyundai
02.2011 - 04.2013

Some College (No Degree) - Business Administration And Management

Chabot College

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Tony Asefi