Tony Burrus

• Reached a professional level in chess at the age of 15 and have consistently ranked in the top 1% of all chess players globally since.
• Ranked in the top 0.01% of chess players online, demonstrating exceptional proficiency in the digital chess community.

Successfully launched a music career, achieving 11,000+ plays within six months of releasing music, with a presence on major platforms including Apple Music, TikTok, Spotify, YouTube, and SoundCloud. My music is enjoyed in over 50 countries.

Rarible-verified for my NFT collection in 2021, contributing to the world of digital art.

I have strategically leveraged my passion for chess to create engaging and educational content on Instagram, resulting in an impressive viewer base exceeding 200,000. My approach to achieving this remarkable viewership is characterized by the following strategies:

1. High-Quality Visuals: I consistently provide visually appealing content that captures the essence of the chess world. This includes eye-catching chessboard setups, well-framed gameplay videos, and visually informative graphics.

2. Educational Content: I recognize the value of combining entertainment with education. My posts often incorporate instructive elements, from annotated game analysis to chess tactics breakdowns, which resonate with both beginners and experienced players.

3. Consistent Posting Schedule: Regularity is key in maintaining and growing a dedicated audience. I adhere to a consistent posting schedule that keeps my followers engaged and eager for more chess-related content.

4. Engaging Captions and Hashtags: I craft captivating captions that provide context, insights, and stories behind the chess games or lessons, encouraging users to interact and comment. The use of relevant hashtags ensures that my content reaches a broader chess-enthusiast audience.

5. Community Engagement: I actively engage with my audience by responding to comments, asking questions, and fostering a sense of community among chess enthusiasts. This not only boosts viewership but also encourages discussions and interactions among followers.

6. Collaborations: Collaborating with other chess players, influencers, or chess-related brands has been instrumental in broadening the reach of my content. Joint efforts and promotions introduce my content to new audiences.

7. Analytics and Optimization: I constantly monitor analytics and insights to understand what content resonates most with my audience. This data-driven approach allows me to refine my strategy and produce more of the content that viewers find most compelling.

The combination of these strategies has led to an extensive and engaged viewership of over 200,000 on my Instagram chess content. This accomplishment not only reflects my dedication to the chess community but also my ability to effectively curate and share content that resonates with a broad and diverse audience.