Summary
Overview
Work History
Education
Skills
Affiliations
Certification
UPCOMING CERTIFICATIONS
Timeline
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Tony Costello

Tony Costello

Willis,TX

Summary

Seasoned professional in customer service and sales whose passion is guiding people and organizations through transformative shifts to unlock incredible results.


Experienced and dedicated employee partner who sees value in personal communication while integrating the latest technology to drive efficiency.


Track record of exceeding expectations, being recognized for leadership, and embracing a solution-oriented mindset to every challenge.


Eager to bring energy, curiosity, and rational outlook to forward-thinking individuals that value growth and bold ideas.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Training Manager, Eastern US

Deutsch Family Wine & Spirits
06.2019 - 06.2025
  • Experienced onboarding and L&D architect.
  • Inspirational thought partner on corporate culture and solving skills gaps.
  • Trusted liaison to C-Suite executives and HR leaders.
  • Advanced proficiency in designing and executing virtual and live training initiatives.
  • Innovative partner sought out by others for project design and completion
  • Onboarding designer and hiring manager partner in accelerating performance execution.
  • Incorporate AI to maximize training and executional efficiency.

Market Area Sales Manager

Deutsch Family Wine & Spirits
06.2014 - 06.2019
  • Exceeded depletion goals for wine and spirits across eight distributor sales divisions.
  • Coordinated all VIP supplier visits and blitzes in Texas.
  • Created high-visibility and impactful events to drive depletions and account rate of sale.
  • Executed a consistent monthly schedule that balanced sales presentations, sales trainings, and sales execution.
  • Restaurant sector growth of 234% as of May 2019.
  • Spec's growth of 8.5% annually due to annual program brand design schedule.
  • Delivered 3.5% growth across assigned territory and vacated counterpart role in 2017-2019.

District Sales Manager

Southern Glazer’s Wine and Spirits
06.2013 - 06.2014
  • Led six veteran sales reports and onboarded all sales new hires while exceeding quarterly targets through strategic planning and execution.
  • Implemented corporate onboarding schedule for all sales partners.
  • Volunteered as the college recruiter for Houston.
  • Designed and delivered SAP transition training for all sales positions.
  • Grew territory revenue 5.7% to $5,292,000.

On-Premise Wine and Liquor Sales Representative

Southern Glazer’s Wine and Spirits
01.2009 - 05.2013
  • Initial territory sales revenue increase of 38% $514,000.
  • Second territory sales revenue increase of 41% to $588,000.
  • Final territory sales revenue increase of 20% to $1.44M.
  • Learned how to transform challenging partnerships into collaborative alliances, driving one specific partnership to a 6,600-case increase in annual depletions.

Education

Bachelor of Arts - Geography

University of Texas
Austin, TX
12.2009

Skills

  • E-learning design
  • Organizational development
  • Live and Virtual training delivery
  • Learning management systems

Affiliations

  • Association for Talent Development
  • Getting Things Done

Certification

  • “Pass with Distinction” Wine and Spirits Trust wine certified.
  • “Pass with Distinction” Wine and Spirits Trust spirits certified.
  • Keith Webb Coaching certification completed.
  • Recognized globally three-times with the Association for Talent Development for L&D implementation.
  • Exceeds Expectations assessments every year in annual reviews.
  • Ten ‘Deliver Big’ awards.
  • Six ‘Think Big’ awards.
  • Seven ‘Collaborate’ awards.

UPCOMING CERTIFICATIONS

Instructor Certification “Getting Things Done” August 2025.

Timeline

Senior Training Manager, Eastern US

Deutsch Family Wine & Spirits
06.2019 - 06.2025

Market Area Sales Manager

Deutsch Family Wine & Spirits
06.2014 - 06.2019

District Sales Manager

Southern Glazer’s Wine and Spirits
06.2013 - 06.2014

On-Premise Wine and Liquor Sales Representative

Southern Glazer’s Wine and Spirits
01.2009 - 05.2013

Bachelor of Arts - Geography

University of Texas

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