Sharon Gibala-Donatelli
Marketing, Social Media, Content And Branding Consultant
Odenton,MD
Summary
Results-oriented senior marketing professional proficient in both business-to-business and business-to-consumer projects. Demonstrated success in surpassing goals, retaining customers, and maintaining a strong reputation for customer satisfaction. Highly innovative with extensive branding experience, capable of effectively developing, executing, and optimizing marketing campaigns. Passionate about content strategy, showcasing a proven ability to inspire action and achieve measurable results. Enthusiastic about collaborating with individuals and teams to build influential brands, leveraging data-driven insights for strategic content planning and development.
Overview
25
25
years of professional experience
9
9
years of post-secondary education
Work History
Senior Marketing Manager
SGD Marketing Consulting
Baltimore, MD
02.2011 - Current
- Oversee marketing content creation over multiple platforms: print, web, email, social, and traditional media for more than 20 local and international clients.
- Manage deliverables on time and within budget as well as ensure that deliverables meet branding and corporate communications guidelines.
- Ability to write about range of topics, from routine to highly strategic, and for variety of mediums including web, print, tv and social media.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Devised and executed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Developed innovative and targeted collateral to support overall branding and sales objectives.
- Built brand awareness and generated consumer leads while managing internal and external marketing campaigns and programs.
- Identified potential markets to capitalize on underserved areas.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Used data analytics to track lead generation campaigns and improve quality.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Generated stories to reflect current trends and news to pull audience into website.
Marketing, Branding and Content Consultant
The Children's Guild Alliance
Baltimore, MD
05.2021 - Current
- Created detailed roadmaps of action items and project goals and provided reporting and analysis to inform budgeting and planning.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed and reported several successful social media and online marketing advertising campaign results.
- Created videos for branding, advertising and storytelling to strengthen company reputation.
- Planned and managed social media marketing for 17 schools and programs.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Completed in-depth reviews of market conditions and customer preferences.
Marketing and Branding Consultant
VTECH Solutions
Washington, DC
09.2020 - 02.2021
- Worked closely with DC Mayor Muriel Bowser's Office of Volunteerism and Partnerships on creating and implementing successful re-brand campaign for Serve DC.
- Coordinated with Mayor Bowser's office, public relations and other teams to execute re-brand.
- Wrote engaging and successful marketing, social media, video script, and newsletter copy.
- Identified appropriate marketing channels and target audiences.
- Optimized advertising efforts by developing content for media relations, Mayor's office communications and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
General Assignment Reporter/Traffic Anchor
WJZ Eyewitness News
Baltimore, MD
05.2004 - 05.2020
- Performed research and checked all facts to maintain high standard of journalistic integrity.
- Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
- Wrote Emmy nominated pieces and news stories for broadcast.
Bureau Chief/General Assignment Reporter/Back-up Anchor
KXAN News 36
Austin, TX
07.2000 - 05.2004
- Built strong relationships with sources to gain access to exclusive information.
- Adhered to ethical and legal standards to maintain credibility and trust with audiences.
- Developed stories by researching facts and tracking down sources.
Live Reporter/General Assignment Reporter/News Anchor
NBC
Hagerstown, MD
06.1999 - 06.2000
- Reported from field locations and wrote stories under tight deadlines
Education
Masters Degree - Management of Public Relations/Management of Marketing
University Of Maryland University College
Adelphi, MD 08.2012 - 11.2016
Bachelor of Arts - Communication
University Of Maryland
College Park, MD 09.1994 - 12.1998
Skills
Writing
Strategic Planning
Digital Marketing
Graphics/Video Production
Social Media Platforms
Identifying Target Audiences
Content Creation
Communication
Marketing Campaigns
Website Analytics Tools
Branding
Copywriting expertise
Consistent brand messaging
Analytics and SEO
Campaign management
Market Analysis
Timeline
Marketing, Branding and Content Consultant
The Children's Guild Alliance
05.2021 - Current
Marketing and Branding Consultant
VTECH Solutions
09.2020 - 02.2021
Masters Degree - Management of Public Relations/Management of Marketing
University Of Maryland University College
08.2012 - 11.2016
Senior Marketing Manager
SGD Marketing Consulting
02.2011 - Current
General Assignment Reporter/Traffic Anchor
WJZ Eyewitness News
05.2004 - 05.2020
Bureau Chief/General Assignment Reporter/Back-up Anchor
KXAN News 36
07.2000 - 05.2004
Live Reporter/General Assignment Reporter/News Anchor
NBC
06.1999 - 06.2000
Bachelor of Arts - Communication
University Of Maryland
09.1994 - 12.1998