Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sharon Gibala-Donatelli

Marketing, Social Media, Content And Branding Consultant
Odenton,MD

Summary

Results-oriented senior marketing professional proficient in both business-to-business and business-to-consumer projects. Demonstrated success in surpassing goals, retaining customers, and maintaining a strong reputation for customer satisfaction. Highly innovative with extensive branding experience, capable of effectively developing, executing, and optimizing marketing campaigns. Passionate about content strategy, showcasing a proven ability to inspire action and achieve measurable results. Enthusiastic about collaborating with individuals and teams to build influential brands, leveraging data-driven insights for strategic content planning and development.

Overview

25
25
years of professional experience
9
9
years of post-secondary education

Work History

Senior Marketing Manager

SGD Marketing Consulting
Baltimore, MD
02.2011 - Current
  • Oversee marketing content creation over multiple platforms: print, web, email, social, and traditional media for more than 20 local and international clients.
  • Manage deliverables on time and within budget as well as ensure that deliverables meet branding and corporate communications guidelines.
  • Ability to write about range of topics, from routine to highly strategic, and for variety of mediums including web, print, tv and social media.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Devised and executed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Developed innovative and targeted collateral to support overall branding and sales objectives.
  • Built brand awareness and generated consumer leads while managing internal and external marketing campaigns and programs.
  • Identified potential markets to capitalize on underserved areas.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Generated stories to reflect current trends and news to pull audience into website.

Marketing, Branding and Content Consultant

The Children's Guild Alliance
Baltimore, MD
05.2021 - Current
  • Created detailed roadmaps of action items and project goals and provided reporting and analysis to inform budgeting and planning.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Analyzed and reported several successful social media and online marketing advertising campaign results.
  • Created videos for branding, advertising and storytelling to strengthen company reputation.
  • Planned and managed social media marketing for 17 schools and programs.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Completed in-depth reviews of market conditions and customer preferences.

Marketing and Branding Consultant

VTECH Solutions
Washington, DC
09.2020 - 02.2021
  • Worked closely with DC Mayor Muriel Bowser's Office of Volunteerism and Partnerships on creating and implementing successful re-brand campaign for Serve DC.
  • Coordinated with Mayor Bowser's office, public relations and other teams to execute re-brand.
  • Wrote engaging and successful marketing, social media, video script, and newsletter copy.
  • Identified appropriate marketing channels and target audiences.
  • Optimized advertising efforts by developing content for media relations, Mayor's office communications and social media posts.
  • Identified appropriate marketing channels and target customers for campaigns.

General Assignment Reporter/Traffic Anchor

WJZ Eyewitness News
Baltimore, MD
05.2004 - 05.2020
  • Performed research and checked all facts to maintain high standard of journalistic integrity.
  • Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
  • Wrote Emmy nominated pieces and news stories for broadcast.

Bureau Chief/General Assignment Reporter/Back-up Anchor

KXAN News 36
Austin, TX
07.2000 - 05.2004
  • Built strong relationships with sources to gain access to exclusive information.
  • Adhered to ethical and legal standards to maintain credibility and trust with audiences.
  • Developed stories by researching facts and tracking down sources.

Live Reporter/General Assignment Reporter/News Anchor

NBC
Hagerstown, MD
06.1999 - 06.2000
  • Reported from field locations and wrote stories under tight deadlines

Education

Masters Degree - Management of Public Relations/Management of Marketing

University Of Maryland University College
Adelphi, MD
08.2012 - 11.2016

Bachelor of Arts - Communication

University Of Maryland
College Park, MD
09.1994 - 12.1998

Skills

    Writing

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Timeline

Marketing, Branding and Content Consultant

The Children's Guild Alliance
05.2021 - Current

Marketing and Branding Consultant

VTECH Solutions
09.2020 - 02.2021

Masters Degree - Management of Public Relations/Management of Marketing

University Of Maryland University College
08.2012 - 11.2016

Senior Marketing Manager

SGD Marketing Consulting
02.2011 - Current

General Assignment Reporter/Traffic Anchor

WJZ Eyewitness News
05.2004 - 05.2020

Bureau Chief/General Assignment Reporter/Back-up Anchor

KXAN News 36
07.2000 - 05.2004

Live Reporter/General Assignment Reporter/News Anchor

NBC
06.1999 - 06.2000

Bachelor of Arts - Communication

University Of Maryland
09.1994 - 12.1998

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Sharon Gibala-DonatelliMarketing, Social Media, Content And Branding Consultant