Tony Fernandez
Glendale,Arizona
Summary
Accomplished results driven Sales and Operations Professional offering high performance salesmanship development and implementation of top tier sales and sales strategies. Proven track record of identifying and creating profitable business opportunities, qualifying new prospects, resulting in long lasting relationships. Demonstrated sales expertise and new client development throughout all markets and trades. Specializing in architectural millwork and reclaimed wood "chain of custody" and related FSC and SFI certification processes. Keen knowledge of forested log (sawmill) to lumber processing, grading, dressing, kiln drying, packaging, and logistics. Responsible for $100m in processed lumber and 135 employees.
Overview
14
14
years of professional experience
Work History
COO
Phoenix Leisure llc
Glendale , AZ
10.2022 - Current
- Managed day-to-day operations of organization including staff management, scheduling, customer service.
- Participated in development of new products, services through collaboration with marketing, R&D teams.
- Built relationships with industry leaders both internally and externally to create new opportunities for growth.
Operations Supervisor/Managing Partner
Ocino Inc
Ukiah , CA
10.2017 - 03.2020
- Developed and implemented standard operating procedures to ensure efficient workflow.
- Managed daily operations, including scheduling personnel, assigning tasks, and monitoring progress.
- Identified and developed new markets for products or services.
- Established relationships with key clients, while maintaining existing customer base.
- Managed daily operations of sales department, including supervision of staff members.
- Negotiated contracts with suppliers to achieve cost savings without compromising quality standards.
VP of Sales Operations and Development
North Cal Wood Products
Ukiah , CA
10.2010 - 11.2018
- Provided knowledge and advice to customers regarding lumber species, grades, and sizes.
- Coordinated with suppliers and customers to ensure proper processing of custom orders.
- Led weekly team meetings to discuss progress towards goals, address any issues or concerns, and develop solutions together.
- Formed and sustained strategic relationships with clients.
- Implemented successful business strategies to increase revenue and target new markets in reclaimed wood.
- Directed or coordinated financial or budget activities to fund operations and new facilities to maximize investments.
Education
BBA - Business Management
Lassen Community College
Susanville, CA06-1999
Skills
- Territory sales management
- National account management
- Sales team leader
- Exceeds sales goals
- Expert B to B sales
- Prospecting and telemarketing
- Analytical problem solver
- Sales strategy development
- Expert verbal and written communication
- Timber appraisal
- New Business Development
- Log inspection
- Grading rules and standards
- Sustainable forestry practices
Affiliations
- I like to design new and innovative products to enhance healthy living practices
- I like expensive cars and jewelry
- Interested in creating new relationships with like minded peiople
Timeline
COO
Phoenix Leisure llc
10.2022 - Current
Operations Supervisor/Managing Partner
Ocino Inc
10.2017 - 03.2020
VP of Sales Operations and Development
North Cal Wood Products
10.2010 - 11.2018
BBA - Business Management
Lassen Community College
Work Preference
Work Type
Full TimeContract WorkQuote
It is never too late to be what you might have been.
George Eliot
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