Tony Hartman

• Created and overseeing onboarding, content, and support strategy + operations that have grown our roster of partnered artists from 7 to 120+.
• Providing strategy and production support for 500+ artist-led virtual events (livestreams and listening parties) including talent like Big Sean, JXDN and Paris Hilton.
• Work closely with product team on new features, monetization tools and other improvements.

• Created and oversaw outreach, onboarding, marketing, and internal operations that acquired and supported 700 artists and creators, 500+ paid livestream events and $1.8M in revenue.
• Responsible for building and overseeing the entire lifecycle of creator experience including account creation, support articles, product demos, production support and settling payments.
• Advised product team on new features, DSP integrations, identifying + fixing bugs and other updates based on creator feedback and data.

• Project managed $10M in active campaigns as the go-between for entertainment and consumer clients and top YouTube, music and social talent.
• Participated in all steps of campaigns - writing treatments, SOWs, production timelines and wrap reports.
• Advised and worked on creator outreach strategy, tracking and CRMs at platforms like Patreon, VidMe, and Encore.

• Led creative strategy and production on campaigns that averaged 2M-25M views for major entertainment and consumer brands.
• Led creative, talent relations and production for original editorial formats/pilots for proactive client pitches.
• Project managed design and video editing process for sold campaigns, proactive pitches, and original videos.

• Strategized and implemented all programming and growth initiatives across brand YouTube, Instagram and Facebook channels.
• Sourced, packaged, budgeted and managed social integrated marketing with talent to promote WeBuyGold projects and brand.
• Produced video content that reached 40M+ viewers with talent like Billie Eilish, Von Miller and Chief Keef and clients like Champs, Complex and Nike.

• Managed programming and audience development/retention strategy for more than 12 YouTube channels with monthly views ranging from 2 million to 150 million. Oversaw integrated campaigns with top clients like Target, Disney, Activision and many others.
• Oversaw a team of partner strategists that managed branded campaigns and creator talent day-to-day.
• Worked directly with creator talent at all stages of production for branded entertainment, Maker Originals and Disney XD by Maker projects. Ensured product met client expectations and talent was paid.
• Oversaw all talent operations and project management of Maker/Disney's “Force Friday” Star Wars worldwide live stream that netted 10M+ views and $2M in sponsorship revenue. Worked with Disney Consumer Products from concept to completion.

• Organized live-streamed content on the Stageit platform, from initial pitch to marketing the shows, for artists including Phillip Phillips, Common, Dia Frampton, Melanie Martinez, Bon Jovi and many more.
• Was part of an artist relations team that grew quarterly revenue from $20K to $300K in 9 months.
• Managed Stageit.com social media, promotions, YouTube content, online marketing and any activity that interacts with Stageit.com's artists and fans.