Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Work Availability
Quote
Timeline
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Tony Johnson

Knightdale,NC

Summary

Seasoned Digital Marketing Strategist with 10 years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Blackhawk Network
Remote
03.2022 - Current
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance success.
  • Managed team and $5 million budget engaged in ongoing product optimization, ad placement and making sure strategy aligns with customer journey.
  • Analyzed and reported social media and online marketing campaign results. Recommended adjustments to digital strategy to meet and exceed KPIs and goals.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.

DIGITAL MARKETING INSTRUCTOR

UNC Chapel Hill / 2U
Chapel Hill, NC
07.2020 - Current
  • Assisted adults in professional development by creating and facilitating training on best practices of Digital Marketing, providing a practical understanding of how to effectively use digital marketing tools and used learning assessments to regularly monitor student understanding of class concepts and materials.
  • Created guides and course materials to reiterate lecture information and help students measure and report performance of all digital marketing campaigns, and assess ROI and KPIs.
  • I have also had the honor of teaching at the following institutions: Columbia University, George Washington University, Michigan State University, University oF Kansas, and University of California - Irvine.

Digital Marketing Strategist

The Jim Allen Group
Raleigh, NC
06.2020 - 03.2022
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Helped sales team grow from $750 million to $1 Billion dollars in revenue by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
  • Monitored online trends, conversations and innovations to optimize strategies.

REGIONAL DIGITAL MARKETING STRATEGIST

Gannett / USA Today Network
Fayetteville, NC
04.2019 - 01.2020
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.

Independent Contractor

Milkshake Agency
, VA
04.2017 - 04.2019
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action to enhance client success.
  • Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.

DIRECTOR oF MARKETING

BEATGASM
Virginia Beach, VA
08.2013 - 04.2017
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.

ACCOUNT EXECUTIVE / DIGITAL MARKETING STRATEGIST

Entercom
Virginia Beach, VA
05.2010 - 08.2013
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.

Education

Bachelor of Science - Sociology

University of South Carolina - Columbia
Columbia, SC
05.2004

Skills

  • Analytical Thinking
  • Data Collection and Analysis
  • Developing Presentations and Reports
  • Project Management
  • Marketing Strategies
  • Advertising Campaign Assessment
  • Problem Solving
  • Marketing Analytics
  • Competitive Research
  • Verbal and Written Communication
  • Microsoft Office Suite
  • Adobe Creative Cloud
  • Search Engine Optimization
  • Content Marketing
  • Audience Engagement Techniques
  • Google AdWords
  • Social Media Best Practices
  • Time Management
  • Client Relationship Management
  • Direct Mail Campaigns
  • Email Marketing
  • Digital Media
  • Target Audience Analysis
  • Client Retention

Certification

Google Analytics

Google Ads

LinkedIn Ads


Affiliations

National Society of Leadership and Success

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Judge a man by his questions rather than his answers.
Voltaire

Timeline

Digital Marketing Manager

Blackhawk Network
03.2022 - Current

DIGITAL MARKETING INSTRUCTOR

UNC Chapel Hill / 2U
07.2020 - Current

Digital Marketing Strategist

The Jim Allen Group
06.2020 - 03.2022

REGIONAL DIGITAL MARKETING STRATEGIST

Gannett / USA Today Network
04.2019 - 01.2020

Independent Contractor

Milkshake Agency
04.2017 - 04.2019

DIRECTOR oF MARKETING

BEATGASM
08.2013 - 04.2017

ACCOUNT EXECUTIVE / DIGITAL MARKETING STRATEGIST

Entercom
05.2010 - 08.2013

Bachelor of Science - Sociology

University of South Carolina - Columbia

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Tony Johnson