Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Personal Information
Achievementsandrecognitions
Timeline
Generic

TONY JOSEPH T

Jebel Ali,U.A.E.

Summary

Dynamic, results-oriented Business Management professional with over 25 years of experience, specializing in business strategy, marketing, sales, and team leadership. Business Acumen: Expertise in identifying key business drivers to achieve profitable growth.

Overview

26
26
years of professional experience

Work History

General Manager & Partner – Marketing & Business Development

TRINITAS ENTERPRISES
08.2018 - Current

Company Overview: Trinitas Enterprises is a diversified business group with interests in various sectors, including sanitaryware products, mobile handsets, and copier paper, with an annual turnover exceeding 500 million.

  • The company serves as a distributor for renowned brands such as Johnson Sanitaryware, Nokia Phones, and Asia Pulp and Paper
  • Oversee operations in Ernakulam and Idukki districts, managing a team of 18
  • Develop and implement business strategies to drive growth in various product lines, including Sanitaryware, Mobile Handsets, and Copier Paper
  • Planning and executing strategies related to new product rollouts, sales and distribution, marketing, and customer service
  • Planning and executing key distribution strategies, including identifying the right partners, optimizing territory planning, and enhancing retail engagement to strengthen the brand's presence in the market

Zonal Business Manager (General Manager)

IDEA CELLULAR LTD. (Aditya Birla Group)
04.2015 - 07.2018

Company Overview: Idea Cellular Ltd., a subsidiary of the Aditya Birla Group, was one of India's top telecom service providers, with over 200 million customers and a revenue market share of 18.2%. In 2018, Idea Cellular merged with Vodafone India to form Vodafone Idea

  • Led business development and operations in Central Kerala regions
  • (Ernakulam, Kottayam, Idukki, and Pathanamthitta districts.)
  • Managed a team of 2500+ members across Sales, Service Delivery, and Networks
  • Achieved a 32% revenue growth, increasing the customer base from 2.98 million to 4.03 million in 3.4 years
  • Launched 4G services and improved network quality, leading to market leadership in Ernakulam
  • Delivered a 42% increase in customer touch points, enhancing business and satisfaction

Zonal Business Manager (Sr. Manager / Deputy General Manager)

IDEA CELLULAR LTD. (Aditya Birla Group)
05.2008 - 03.2015
  • Managed business operations in Malappuram, Palakkad, and Wayanad districts, increasing the customer base from 0.89 million to 2.81 million
  • Spearheaded the 3G launch and achieved the highest data traffic in the country for the zone
  • Awarded multiple 'Far Exceeds Expectations' ratings and led Six Sigma projects to optimize data penetration and usage

Vertical Head – Prepaid Sales & Zonal Business Manager (Deputy General Manager)

IDEA CELLULAR LTD. (Aditya Birla Group)
11.2011 - 03.2013
  • Developed key strategies for prepaid business growth in North Kerala, including distribution planning and partner identification
  • Managed a team of 19 Area Sales Managers and 110+ field members, overseeing budgets, target setting, and performance reviews

Area Sales Manager – South Kerala

IDEA CELLULAR LTD. (Aditya Birla Group)
05.2006 - 04.2008

Territory Manager – Postpaid / Prepaid

IDEA CELLULAR LTD. (Aditya Birla Group)
09.2002 - 04.2006

Marketing Executive – Color Televisions

MIRC ELECTRONICS LTD (ONIDA)
Cochin
02.2001 - 09.2002

Area Sales Executive (Appliances Division)

USHA INTERNATIONAL LTD.
, North Kerala
05.1999 - 02.2001

Education

MBA -

Madurai Kamaraj University
Tamil Nadu
01.1999

Bachelors - Physics

Mahatma Gandhi University
Kottayam, Kerala
01.1997

Skills

  • Strategy & Planning: Strong background in formulating and executing long-term market strategies
  • Sales & Marketing: Proven ability to meet demanding targets across Retail, Distribution, and B2B sectors
  • Team Leadership: Skilled in managing and motivating large teams, fostering engagement and reducing attrition
  • Change Management: Agile in adapting to evolving business environments, driving teams through change

Languages

  • English
  • Hindi
  • Malayalam
  • Tamil

Hobbies and Interests

  • Martial Arts
  • Trekking
  • Off-Roading

Personal Information

  • Date of Birth: 09/14/76
  • Nationality: Indian
  • Marital Status: Married
  • Visa Status: On Jobseeker Visit Visa

Achievementsandrecognitions

  • Nominated for Chairman’s Award (2010, 2012) - Aditya Birla Group company
  • Awarded ‘Best Leader’ multiple times.
  • Member of Aditya Birla Group ‘Talent Pool’ (2005-2017).
  • Six Sigma Green Belt Certified.

Timeline

General Manager & Partner – Marketing & Business Development

TRINITAS ENTERPRISES
08.2018 - Current

Zonal Business Manager (General Manager)

IDEA CELLULAR LTD. (Aditya Birla Group)
04.2015 - 07.2018

Vertical Head – Prepaid Sales & Zonal Business Manager (Deputy General Manager)

IDEA CELLULAR LTD. (Aditya Birla Group)
11.2011 - 03.2013

Zonal Business Manager (Sr. Manager / Deputy General Manager)

IDEA CELLULAR LTD. (Aditya Birla Group)
05.2008 - 03.2015

Area Sales Manager – South Kerala

IDEA CELLULAR LTD. (Aditya Birla Group)
05.2006 - 04.2008

Territory Manager – Postpaid / Prepaid

IDEA CELLULAR LTD. (Aditya Birla Group)
09.2002 - 04.2006

Marketing Executive – Color Televisions

MIRC ELECTRONICS LTD (ONIDA)
02.2001 - 09.2002

Area Sales Executive (Appliances Division)

USHA INTERNATIONAL LTD.
05.1999 - 02.2001

MBA -

Madurai Kamaraj University

Bachelors - Physics

Mahatma Gandhi University
TONY JOSEPH T