Tony Lanford
Broomfield,CO
Summary
Focused and driven sales management professional offering over 20 years of experience in relationship building, account retention and profit channel growth. Self-motivated leader with expertise in expanding network connections, introducing products and educating clients. Skilled in implementing pricing strategies, developing territories and revealing customer needs to deliver solutions.
Overview
17
17
years of professional experience
Work History
General Manager
Topper King
06.2024 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Sales Manager
A&A Topper Sales & Service Center
01.2014 - Current
- Generated sales by executing complete sales cycle process and break-even rate-tracking through contract negotiations and close
- Dealings with Automotive Dealerships to take care of the retail customer
- Planned and executed in-store promotional events to increase customer engagement and sales revenues
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends
- Having face to face customer interaction on a daily basis
- Responsible for all inventory stock and Returns
- Customer follow up with all problems dealing with price and product defect
- Kept up on the latest trends and recommended enhancements to enhance company product offerings
- Conferred with merchants and developed partnerships to capitalize on new sales opportunities
- Prospected, identified and cultivated relationships with company owners, general managers of Dealership facilities to promote product lines and solutions
Area Sales Manager
Luverne Truck Equipment Inc.
04.2010 - 11.2013
- Planned and developed strategies to increase sales and territory
- Raised customer satisfaction helping to build lasting relationships with customers
- Oversaw inventory purchases and sales contracts to keep records current and compliant
- Developed and managed regional sales program and market operations
- Analyzed and assessed market shifts to maximize opportunities and establish possible leads into new markets
- Forecasted product sales and achieved quarterly and annual sales objectives
Wholesale Sales Manager
Transamerican Wholesale
04.2008 - 03.2010
- Analyzed buying trends at each store location to identify appropriate mix of inventory items for top-tier sales
- Negotiated pricing for accessories from vendors to secure optimal pricing and keep costs low
- Assisted with staff development by implementing effective, hands-on training programs for new employees, maximizing performance and engagement from day one
- Sourced new vendors and suppliers to boost product offerings and increase profit margins at each store location
- Earned reputation for good attendance and hard work
- Improved customer satisfaction by finding creative solutions to problems
- Made sure Deliveries made it to customer locations in a timely matter
- Performed site evaluations, customer surveys and team audits
- Supported Sales department by compiling paperwork and taking detailed meeting minutes
Education
Some College (No Degree) - Business Management
Front Range Community College
Westminster, COSkills
- Skilled in persuasive negotiations
- Service management expertise
- Financial growth initiatives
- Budgeting and P&L
- Inventory Management
- Sales tracking
- Energetic Communication and engagement techniques
- Exceptional multi-tasker
- Sales territory growth
- Brand-building strategies
- Excellent communication skills
- Sales presentations
- Territory and account management
Accomplishments
- Remained the top Sales person year after year at my current employer.
- Built several relationships with all of the dealerships in the local area.
- Built several different relationships with large local companies to supply them with the appropriate accessories.
- Created a very large customer list with upper management fleet customers.
Timeline
General Manager
Topper King
06.2024 - Current
Sales Manager
A&A Topper Sales & Service Center
01.2014 - Current
Area Sales Manager
Luverne Truck Equipment Inc.
04.2010 - 11.2013
Wholesale Sales Manager
Transamerican Wholesale
04.2008 - 03.2010
Some College (No Degree) - Business Management
Front Range Community College
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