Tony LaPlante

• Developed long-lasting client relationships for sustained business growth and repeat customers.
• Collaborated with cross-functional teams to align business goals and drive company-wide success.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Drove organizational change initiatives that resulted in improved internal processes, increased agility, and enhanced overall performance.
• Launched new product lines into the market successfully by coordinating comprehensive go-to-market strategies.
• Cultivated a high-performance sales culture by developing talent and providing ongoing coaching and mentorship.
• Implemented robust performance metrics tracking systems to monitor progress toward strategic objectives.
• Mitigated potential risks by conducting regular competitor analyses to stay ahead of emerging industry trends.
• Increased sales revenue by implementing strategic marketing plans and overseeing a high-performing sales team.
• Lead a team of 140 Marketing Specialist, 4 regional VP's

• Increased sales revenue by developing and implementing innovative sales strategies.
• Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Introduced new products or services to market with carefully orchestrated go-to-market strategies.
• Lead a team of 50+ Marketing Specialist

• Boosted brand awareness within assigned territories via strategic partnerships or sponsorships – ultimately contributing positively towards reputation building efforts amongst target demographics.
• Developed and maintained strong relationships with key clients, resulting in long-term partnerships and increased revenue.
• Implemented sales training programs to enhance the skills and knowledge of the sales team, contributing to improved performance across the region.
• Fostered a culture of continuous improvement within the team, regularly providing constructive feedback and encouraging personal development opportunities to drive individual growth and overall performance enhancement.
• Increased regional sales by implementing effective marketing strategies and identifying new business opportunities.
• Created comprehensive reports on regional performance metrics which were presented at quarterly meetings – informing upper management about progress made towards reaching set targets.
• Managed a team of 35 sales representatives

• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Implemented customer segmentation strategies, tailoring communications for increased relevance and impact.
• Increased sales growth $2.2M in a mature territory of $15M through service and utilized a marketing strategy with Primary accounts and Ashley Homestores.

Represented Lane Furniture Industries in 3 territories over 19 years.

• Oklahoma territory 1996-2006, Salesmen of the year award, 2 time Presidents Club recipient. Increased sales from $6.5M to $14M with growth across all Primary accounts including Lanes 2nd largest retail customer in Oklahoma.
• North Texas 1990-1996, Salesman of the year recipient, Increased customer growth from $3.5M to $5.5M
• Southern California 1987-1990, Rookie of the year award with 40+ new accounts opened and $2M in sales growth