Summary
Overview
Work History
Education
Skills
Languages
Timeline
Tony  Luna

Tony Luna

Ladera Ranch,CA

Summary

Accomplished marketing executive with a distinguished career spanning over two decades in client engagement, account management, and nonprofit marketing. Currently serving as the Executive Vice President of Client Engagement at Blue North Strategies, leading strategic initiatives for nonprofit clients. Adept at building and nurturing relationships, driving revenue growth, and fostering collaboration across teams.

Overview

28
28
years of professional experience

Work History

EVP Client Engagement

Blue North Strategies
05.2023 - Current
  • Spearhead client engagement efforts, developing and executing strategic plans to drive growth and maximize impact for nonprofit clients.
  • Lead a team of professionals in delivering exceptional service, ensuring client satisfaction, and fostering long-term partnerships.
  • Cultivate and maintain relationships with key clients to ensure long-term partnerships and business success.
  • Develop and implement innovative strategies to address client needs and exceed expectations, resulting in increased revenue and client retention.
  • Collaborate with internal teams to identify opportunities for process improvement and enhance the overall client experience.
  • Provide strategic guidance and direction to team members, empowering them to achieve their goals and excel in their roles.

Vice President Of Client Engagement

Blue North Strategies
11.2019 - 05.2023
  • Established performance goals for department and provided methods for reaching milestones.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased company growth through collaboration with sales and marketing departments, leveraging synergies to identify and pursue new business opportunities.
  • Directed client engagement efforts, developing and executing strategic plans to drive growth and maximize impact for nonprofit clients.
  • Led a team of professionals in delivering exceptional service, ensuring client satisfaction, and fostering long-term partnerships.
  • Cultivated and maintained relationships with key clients to ensure long-term partnerships and business success.

VP Account Management

One & All
06.2018 - 11.2019
  • Directed client engagement activities, overseeing account management and strategic planning to achieve client objectives and revenue targets.
  • Collaborated with internal teams to develop and implement innovative marketing strategies tailored to each client's mission and goals.
  • Led a team of account managers in delivering exceptional service and support to clients, ensuring their needs were met and expectations exceeded.
  • Developed and maintained strong relationships with key clients, serving as their primary point of contact and trusted advisor.

Account Director

One & All
08.2011 - 06.2018
  • Developed and implemented comprehensive marketing strategies for nonprofit clients, ensuring alignment with organizational goals and objectives.
  • Cultivated strong relationships with clients, serving as a trusted advisor and strategic partner in achieving their mission.
  • Provided leadership and guidance to marketing team members, fostering a collaborative and high-performing work environment.

Major Donor Development Officer

Free Wheelchair Mission
01.2008 - 07.2011
  • Implemented major donor development strategies, securing significant financial support to advance the organization's mission of providing mobility to those in need.
  • Planned and executed fundraising initiatives, events, and campaigns to engage donors and raise awareness

Marketing Manager

World Vision
03.1996 - 01.2008
  • Directed marketing efforts for various programs and initiatives, overseeing campaign development, execution, and performance analysis.
  • Led the development and launch of innovative fundraising products and initiatives, driving revenue growth and expanding donor engagement.
  • Collaborated with cross-functional teams to identify market opportunities and develop strategic marketing plans.
  • Conducted market research and analysis to identify emerging trends and opportunities for growth.

Education

Bachelor of Arts - Marketing

University of Washington, Seattle, WA

Skills

  • Teamwork and Collaboration
  • Relationship Building
  • Interpersonal Skills
  • Strategy Development
  • Client Services
  • Multitasking
  • Problem-solving abilities
  • Analytical Skills
  • Cross-Functional Collaboration
  • Active Listening
  • Time Management
  • Team building

Languages

Spanish
Native or Bilingual

Timeline

EVP Client Engagement - Blue North Strategies
05.2023 - Current
Vice President Of Client Engagement - Blue North Strategies
11.2019 - 05.2023
VP Account Management - One & All
06.2018 - 11.2019
Account Director - One & All
08.2011 - 06.2018
Major Donor Development Officer - Free Wheelchair Mission
01.2008 - 07.2011
Marketing Manager - World Vision
03.1996 - 01.2008
University of Washington - Bachelor of Arts, Marketing
Tony Luna