Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
Adwards
Timeline
Generic

TONY PETTINATO

BROOKLYN,New York

Summary

Award winning Photographer, Digital Retoucher, and art director with over 25 years of experience creating compelling visual content for national advertising, editorial, promotional, and collateral campaigns. Known for producing signature imagery with a refined sense of lighting, style, and story telling. Highly skilled in digital photography, advanced retouching, and studio management. Equally effective in team settings or as a solo creative. Open to both domestic and international travel based on the needs of each assignment, with a commitment to delivering exceptional visual content that meets the highest creative standards.

To obtain a position as a Photographer / Digital Retoucher with a respected organization, as part of an in-house creative team or on a freelance basis.

Overview

2026
2026
years of professional experience

Work History

Founder, Lead Photographer, and Retoucher

Pettinato Photography LTD
01.1998 - Current
  • Company Overview: Full-service photography studio specializing in advertising, editorial, and commercial shoots.
  • Managed all aspects of production, client relations, lighting, post-production, and digital asset delivery.
  • Scouted locations for several photoshoots and obtained appropriate permits.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Planned and prepared for on-location and studio shoots.
  • Photographed high-quality images for various print and digital projects.
  • Digitally edited photos to enhance appearance.
  • Took photos from different angles and perspectives to capture perfect images.
  • Utilized various types of camera equipment to capture best possible shots.
  • Assisted clients with creative ideas for photography needs.
  • Customized photography strategies based on intended use and client preferences.
  • Selected and set up appropriate props, backdrops, and lighting.
  • Monitored trends in photography to stay current in industry.
  • Researched new camera equipment and accessories.
  • Researched image libraries to locate appropriate photographs for stock use.
  • Used Adobe Photoshop and Adobe Lightroom to crop, invert and control light and color properties of photos.
  • Organized shoots from planning, scheduling and styling to post-production.
  • Generated cost-effective solutions for client's photography needs.

Staff Photographer / Retoucher

Southern Telecom, Inc.
03.2019 - 04.2025
  • Shot and retouched product photography for packaging, web, and promotional use.
  • Collaborated with marketing to ensure brand consistency across visual materials.

Guest Photographer

Epson USA
Jan2010 - 01.2005
  • Epson Digital Workflow Seminars Guest Photographer
  • Participated in industry events educating professionals on digital imaging and workflow practices.
  • Planned and prepared for on-location and studio shoots.
  • Selected and set up appropriate props, backdrops, and lighting.
  • Photographed high-quality images for various print and digital projects.
  • Took photos from different angles and perspectives to capture perfect images.
  • Utilized natural and artificial lighting to capture desired images and maintain quality.
  • Trained new photographers in use of camera equipment and editing software.

Education

BFA - Visual Arts

Wagner College
Staten Island, NY
07.1992

Continuing Education - Photography & Imaging

School of Visual Arts (SVA)
New York, NY
08.1983

Skills

  • Marketing
  • Consulting
  • Revenue development
  • Customer acquisition
  • Staff management
  • Team leadership
  • Industry expertise
  • Contract negotiation

Accomplishments

Clio Award Winner - MasterCard Advertising Campaign Creative Award - Promotional Campaign Design Owner/operator of successful photo studio for over 25 years.

Adwards

Clio Award Winner - MasterCard Advertising Campaign Creative Award - Promotional Campaign 

Timeline

Staff Photographer / Retoucher

Southern Telecom, Inc.
03.2019 - 04.2025

Founder, Lead Photographer, and Retoucher

Pettinato Photography LTD
01.1998 - Current

Guest Photographer

Epson USA
Jan2010 - 01.2005

BFA - Visual Arts

Wagner College

Continuing Education - Photography & Imaging

School of Visual Arts (SVA)