Tony Romaldo
Laguna Niguel,CA
Summary
Dynamic leader and motivator with a proven track record at LifeSource Water Systems, enhancing sales strategies and fostering client relationships to secure a substantial revenue increase. Expert in CRM proficiency and persuasive selling, successfully built and trained high performing sales teams that consistently exceeded sales targets. Highly skilled in negotiation and sales training, prioritizes results and strategic growth.
Overview
27
27
years of professional experience
Work History
VP of Sales
LifeSource Water Systems
01.2014 - 08.2024
- Created positive team first culture and mentality.
- Executed Territory Expansion in AZ, LV, TX, & FL.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Created and Implemented all current Sales SOP, Training and KPI's.
- Created Existing Customer Phone Sales Team currently generating over $8 million in annual revenue.
- Created, trained, and directly managed the Commercial Sales Team of 9 reps.
- Analyzed commercial market opportunity and strategized plan for increased market penetration.
- Increased commercial sales production from $240K to $2.3 Million in 2.5 years (2022 - 2024)
- Achieved sales goals of minimum 10% increase every single year as Sales Manager and VP.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Maintained a team average of 25% per lead closing percentage and 52% in home closing percentage.
- Introduced product add-ons currently generating over $3.9 million in annual bottom line revenues.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Resolved high level problems with customers to maintain relationships and increase return customer base.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Organized promotional events to increase sales volume.
- Created multiple fun and engaging individual and team sales competitions to build team culture and competitiveness.
- Held one-on-one and team meetings to identify selling hurdles and offered insight into best remedy.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Regional Sales Manager
Lifesource Water Systems
01.2010 - 12.2013
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Executed successful promotional events and trade shows.
- Managed team of 27 regional sales representatives and consistently achieved high sales targets.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Implemented systems and procedures to increase sales.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Sales Manager
LifeSource Water Systems
01.2008 - 12.2009
- Attended industry events and conventions to explain sales opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented systems and procedures to increase sales.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Facilitated business by implementing practical networking techniques.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Outside Sales Representative
LifeSource Water Systems
03.2005 - 12.2007
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Listened to customer needs and desires to identify and recommend optimal products.
- Developed strong rapport with customers and created positive impression of business.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Developed strong communication and organizational skills through working on group projects.
- Contacted new and existing customers to discuss ways to meet needs through specific products and services.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Built strong client rapport to establish diversified network of connections.
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Established new accounts through cold calling and personal visits to potential customers.
- Attended trade shows and conferences regularly to increase brand visibility.
- Developed and implemented successful sales strategies to increase revenue in assigned territories.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Collaborated with internal teams to fulfill orders and meet customer needs
- Exceeded monthly sales targets and quotas consistently.
- Monitored competitor activities to maintain competitive advantage.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Consulted with businesses to supply accurate product and service information.
- Kept detailed records of daily activities through online customer database.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Set and achieved company defined sales goals.
- Informed customers of promotions to increase sales productivity and volume.
- Recorded accurate and efficient records in customer database.
- Attended monthly sales meetings and quarterly sales trainings.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Maintained current knowledge of evolving changes in marketplace.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Met existing customers to review current services and expand sales opportunities.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Built relationships with customers and community to promote long term business growth.
Inside Sales Representative
Coast to Coast Mortgage Services
01.2002 - 12.2004
- Answered customers' questions regarding products, prices, and availability.
- Managed friendly and professional customer interactions.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Used CRM software to maintain detailed contact logs and account records.
- Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.
- Developed strategic relationships with existing customers by learning preferences and managing regular communications.
- Set up new accounts, established customer credit and set up payment methods.
- Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
Owner
Tight Rides Auto Detailing
01.1998 - 12.2022
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Trained and motivated employees to perform daily business functions.
- Managed day-to-day business operations.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Interacted well with customers to build connections and nurture relationships.
Education
Associate of Science - Business Management
Saddleback College
Mission Viejo, CA06.1999
High School Diploma -
Alison Niguel High School
Aliso Viejo, CA06.1996
Skills
- Visionary Leader
- Building Loyal Highly Motivated Sales Teams
- Sales Strategy & Training
- Revenue Analysis & Territory Growth and Expansion Strategies
- Data Analysis & Sales Forecasting
Accomplishments
- Achieved Inc. 5000 recognition by increasing sales by 27% year over year.
- Rookie of the Year first year in outside selling.
- Top 3 in sales every year prior to being promoted.
- Sales Manager of the year 2008 - 2012.
- Spearheaded company expansion into outside states.
- Completely restructured Sales SOP and KPI tracking for increased efficiency and effectiveness.
- Built a strong "Team First" culture and mentality.
- Supervised team of 60+ staff members.
- Created multiple highly successful marketing campaigns.
- Grew sales from $8 million to $50 million in 7 years.
Timeline
VP of Sales
LifeSource Water Systems
01.2014 - 08.2024
Regional Sales Manager
Lifesource Water Systems
01.2010 - 12.2013
Sales Manager
LifeSource Water Systems
01.2008 - 12.2009
Outside Sales Representative
LifeSource Water Systems
03.2005 - 12.2007
Inside Sales Representative
Coast to Coast Mortgage Services
01.2002 - 12.2004
Owner
Tight Rides Auto Detailing
01.1998 - 12.2022
Associate of Science - Business Management
Saddleback College
High School Diploma -
Alison Niguel High School
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