Tony Ross
Plymouth,IN
Summary
Dynamic individual with hands-on experience in Marketing/Advertising and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Committed to making meaningful contributions and advancing organizational goals.
Overview
37
37
years of professional experience
Work History
Currently: General Sales Manager
Kankakee Valley Broadcasting (WYMR)
04.2016 - Current
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Reduced operational costs by identifying inefficiencies within the sales process and recommending targeted improvements.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and strategies.
Sports Director
Kankakee Valley Broadcasting (WYMR)
04.2015 - Current
- Broadcasted an average of 90 games per season.
- Developed relationships with alumni, staff and coaches to increase visibility, support, and community involvement in sports programs.
On-Air Radio Personality
Kankakee Valley Broadcasting
04.2015 - Current
- Drove increased listener engagement with interactive social media posts, live streaming sessions, and timely responses.
- Promoted station-sponsored events both on-air and off-air to drive attendance rates.
- Maintained professional relationships.
On-Air Personality Sports Dir., Sales - WTCA/WZOC
Tri County Radio
07.1996 - 11.2014
- Enhanced listener engagement by delivering articulate, informative, and entertaining presentations on-air.
- Cultivated a loyal listener base by consistently providing engaging, relevant, and timely information.
- Created advertising packages, built strong relationships with clients to increase sales.
- Also a Talkshow Host helping with scheduling and interviewing clients and guests.
Radio On-Air Personality-WJLM
Lafayette Group
08.1994 - 05.1996
Part-Time On-Air Radio Personality/Sales
WKVI/WTCA Radio Stations
11.1987 - 08.1994
Education
Bachelor of Arts - Communications/Marketing
Purdue University
Lafayette, IN06.1994
Associate of Arts - Communication/Marketing
Ancilla College
Donaldson, IN05.1991
High School Diploma -
Knox High School
Knox, IN06.1988
Skills
Communication
Leadership and team building
Employee Motivation
Team Development
Sales Development
Sales Presentations
Advertising and marketing
Sales operations
Timeline
Currently: General Sales Manager
Kankakee Valley Broadcasting (WYMR)
04.2016 - Current
Sports Director
Kankakee Valley Broadcasting (WYMR)
04.2015 - Current
On-Air Radio Personality
Kankakee Valley Broadcasting
04.2015 - Current
On-Air Personality Sports Dir., Sales - WTCA/WZOC
Tri County Radio
07.1996 - 11.2014
Radio On-Air Personality-WJLM
Lafayette Group
08.1994 - 05.1996
Part-Time On-Air Radio Personality/Sales
WKVI/WTCA Radio Stations
11.1987 - 08.1994
Bachelor of Arts - Communications/Marketing
Purdue University
Associate of Arts - Communication/Marketing
Ancilla College
High School Diploma -
Knox High School
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