H. Anthony Smythe

• Responsible for $14.5M advertising sales organization for Cox Media to drive revenue and increase market share. Charged with developing and implementing strategic plans to guide sales team to successfully attain revenue goals and maximize yield on inventory.
• Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Collaborated with senior management to develop strategic initiatives and long-term goals.
• Established positive culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
• Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.

• Responsible for managing advertising sales local, regional and national teams for Cox Media to drive revenue and increase market share.
• Charged with developing and implementing strategic plans to guide sales departments to successfully attain revenue goals.
• Involved in ongoing pricing strategies around inventory.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

• Accountable for managing media sales operation of targeted local and regional businesses advertising on television, OTT & online, within their retail trading areas around the treasure coast.
• Led high-performing sales team of 6, providing motivation and guidance to exceed targets consistently.
• Managed key accounts effectively, maintaining long-term partnerships and maximizing revenue opportunities.

• Certified Miller Heiman Group's Professional Selling Skills (PSS), Professional Negotiating Skills (PSN) and Professional Coaching Skills (PSC), Professional Presentation Skills (PPS) and implemented for 120 sales and sales managers
• Developed business plans to capitalize on sports sales strategy for Spectrum Sports sponsorships: High School athletics, NFL, NASCAR, College Football, Major League Baseball increasing revenue from $1.2 million to $6.5 million

.

• Led team of four charged with managing relationships with C level executives of Multiple System Operators (MSO) Comcast Spotlight, Charter Media, DIRECTV, DISH Network and Cox Media at corporate level.
• Drove revenue growth for local affiliate advertising time given to cable and satellite partners to offset license fees that are paid to The Walt Disney Company that reduced net cost to one dollar per subscriber which was critical for key contract negotiations and positioning on Capitol Hill.
• Our team won Cable Advertising Bureau's Programmer of the Year three consecutive years.
• Negotiated interactive TV trial with NBA during NBA Playoffs.

• Managed territory budgets and resources responsibly, ensuring optimal allocation for maximum ROI.
• Boosted sales revenues by developing and implementing strategic local sales plans.
• Developed customized media proposals for prospective clients, showcasing unique value proposition of company's offerings.
• Delivered exceptional customer service by addressing client concerns promptly and professionally.
• Part of leadership team that consolidated 10 local cable companies in Chicago market into one organization.
• Lead 9 media account executives.

• Consultant to local business clients and their advertising campaigns.
• Provided top-notch customer service by writing scripts, providing voiceover and assisted in editing process for local commercials.
• Doubled advertising goals in one year.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
• Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
• Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.