Tony Sweeney

Over 25 years of experience leading media and advertising innovation for high-growth organizations and brands. Talent for launching leading-edge paid media advertising programs that generate positive ROAS performance. Expert presenter, negotiator and businessperson; able to forge solid relationships with partners and build consensus across multiple organizational levels.

• Nativity BVM Parish Communications Council
• Saint Josephs University Marketing Department Advisory Board

• Strategic Business Planning
• Cost Reduction and Avoidance
• Media Strategy and Planning
• Budget Administration / Management
• Media Performance Analysis
• Process Redesign / Change Management
• Market Segmentation & Analysis
• Team Building and Leadership

• Lead a department of 18 the growth and management of annual client media budgets in excess of $40MM
• Participate in agency new business efforts successful in the acquisition of $2M in new business revenue in 2021.
• Introduced strategic and tactical action plans to increase revenues two-fold and leverage existing utilization to surpass all current industry standards, causing a 10- to 60% increase in digital media composition
• Partnered with marketing leadership to drive efficiency and scale in media strategy across international markets
• Provided leadership and coordination in the transition of the Tampa field office back to Philadelphia after growing the office’s revenue by 30% through the acquisition of a KFC Florida account
• KFC Media Award - KFC Corporate Inaugural "Overall Best Of" Award

Healthcare: Highmark Wholecare, Rothman Institute, US Digestive Health; Financial: Provident Bank, Beneficial Bank, Sovereign Bank; Food: Clemens Food Group, Yum Brands; Higher Education: Drexel University; Retail: Auto Lenders, Massage Envy.