Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Certification
Timeline
Hi, I’m

Tony YIN

SHANGHAI
Tony YIN

Summary

Seasoned business leader with over 25 years of success in driving growth for multinational corporations in China.

Proven expertise in developing and maintaining a robust distribution and dealer network to facilitate seamless market entry and expansion.

Leveraging deep industry knowledge in automotive, civil and building construction, railways, and geospatial sectors, along with strong P&L management skills, to foster sustainable growth.

Overview

25
years of professional experience

Work History

Trimble Inc.
Shanghai

Autonomous Driving Business Director
01.2019 - Current

Job overview

  • Led the China automotive team in developing and implementing effective strategies to increase sales and profits for Trimble's Autonomy sector.
  • Established strong relationships with clients and partners to drive short-term and long-term growth in high-precision positioning hardware, software, and subscription services for Advanced Driver Assistance System (ADAS).
  • Managed daily operations of the business, including budgeting, forecasting, staff management and customer service;
  • Collaborated with the marketing, engineering, and operations teams on localized product development initiatives.
  • Ensuring compliance with relevant data security laws and regulations governing sales operations and product delivery.
  • Successfully established a local partnership to jointly build a world class infrastructure with a $10 million investment to provide automotive-grade positioning service for the Chinese automotive OEMs and Tier-1s.
  • Quickly Capitalized on the trend of Chinese car exports, successfully securing multi-year, multi-million dollar service provision agreements with two major electric vehicle companies for their European models, with several more opportunities in the pipeline.

Trimble Inc.
Shanghai

Global Account Director
01.2016 - 12.2018

Job overview

  • Developed and implemented global account plans to identify key customer needs, objectives, strategies, and tactics for cross-selling Trimble's GeoSpatial, civil construction, and building construction products and solutions.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Identified new business opportunities for existing customers by collaborating with cross-functional teams to create innovative solutions tailored to the needs of each customer.
  • Cultivated relationships with senior-level executives from key accounts to ensure customer satisfaction and loyalty.
  • Organized events such as webinars and conferences focused on educating customers about products and services.
  • Successfully delivered a comprehensive digital construction solution to the global key account, BUCG, the general contractor for the renovation of Maldives Airport from 2016 to 2019. This involved a comprehensive agreement valued at over 10 million dollars, encompassing hardware, software, and consulting services. The Maldives Airport renovation project was notable for being the first to utilize a complete suite of Trimble's digital construction products.
  • Other multi-million dollar global key accounts include Shanghai Disneyland, Huawei, Hyundai, and CSCEC.

Trimble Inc.
Shanghai

Business Development Manager - BIM
01.2013 - 12.2015

Job overview

  • Managed team of diverse channel sales professionals, set channel strategies and achieved sales and profit goals by selling Trimble's Building Construction software, hardware and Cloud Service goods to large local design Institutes, general contractors and sub-contractors.
  • Created and launched new channel sales network in China that revitalized sales and marketing efforts and resulted in increase in large project sales and steadily increasing market penetration.
  • Developed and executed plans and action items to boost channel partner revenue and cultivated close business relationships with partners, leading to increased loyalty and retention.
  • First introduced BIM-to-Field technology to the building construction sector in China. The business grew to be over $10 million in three years, encompassing hardware such as BIM layout robotics and 3D scanners, as well as software like SketchUp, Tekla, and project management tools.
  • Successfully assisted our customers in implementing Trimble BIM technologies in several high-profile, multi-billion dollar building projects in China, including Shanghai Disneyland, Beijing New Airport, and Shenzhen Ping An Financial Center.

Trimble Inc.
Shanghai

Business Devleopment Manager - Rail
01.2009 - 12.2012

Job overview

  • Developed a. strong distribution partner network for railway construction and maintenance sector;
  • Managed the sales pipeline and forecasted sales targets to ensure rail business objectives were met.
  • Attended trade shows and conferences to network with potential clients -railway contractors and regional railway bureau.
  • Hundreds of Trimble's railway geometry inspection systems were extensively utilized at high-speed rail construction sites and for daily railway maintenance. As a result, Trimble's market share grew from 0% in 2008 to 35% in 2012.

Trimble Inc.
Shanghai

Sales Manager - GeoSpatial
09.2004 - 12.2008

Job overview

  • Developed sales plans, goals, strategies, and objectives to meet team targets and revenue objectives for Trimble's GeoSpatial, including GNSS receivers, optical total stations, 3D scanners, and surveying and mapping post-processing software.
  • Identified and cultivated new application markets for Trimble's hardware and software solutions.
  • Collaborated with the marketing team to create promotional materials aimed at target customers.
  • As the first employee of the Trimble Shanghai office, I played a key role in its establishment, which has since grown to more than 40 employees.
  • I contributed to boosting Trimble's GeoSpatial business in China, achieving a compound annual growth rate (CAGR) of 27%, reaching $31 million in 2008.

TrustAsia Inc.
Shanghai

Sales Manager
10.2001 - 08.2004

Job overview

  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Nurtured customer relationships to elevate customer experiences and facilitate sales.
  • Maintained high conversion rate on consistent basis by engaging with customers, responding quickly to concerns and alleviating issues.
  • TrustAsia was the Chinese affiliate of Verisign (NASDAQ: VRSN), a provider of critical internet infrastructure and domain name registry services that facilitate internet navigation. Through our efforts, Verisign's digital certificate became the standard Internet Trust product for all Chinese websites.

Xiamen Jingtong Industrial Co., Ltd.
Xiamen

Overseas Sales Manager
07.1999 - 09.2001

Job overview

  • Identified new potential overseas customers and resellers for internet services, including domain name registration, trading, and virtual web hosting.
  • Executed sales plans to expand the customer base and increase revenue.
  • Conducted market research to identify customer needs and developed pricing models tailored for target markets.
  • Xiamen Jingtong was the first accredited domain name registrar in China. With our contribution, it grew to become the largest domain registrar in the country in the year of 2000.

Education

Shanghai Jiaotong University
Shanghai

MBA from EMBA
07-2011

Central South University
Changsha

Bachelor of Arts from Foreign Trade English
07-1999

Skills

  • Sales target setting
  • Sales presentations
  • Competitive analysis
  • Pipeline management
  • Sales coaching
  • Cross-selling
  • Client relationship management
  • Government relations
  • Team motivation
  • P&L management
  • Cross-functional team management

Affiliations

  • Charity Volunteer, Various Community Organizations

Languages

Chinese (Mandarin)
Proficient (C2)
C2
English
Proficient (C2)
C2

Certification

Inclusive Leadership Course

6 Critical Practices for Leading a Team

Triple S Sales Train the Trainer

Triple S Sales Training

Situational Leadership Training

Enterprise Sales Skill Training

Timeline

Autonomous Driving Business Director

Trimble Inc.
01.2019 - Current

Global Account Director

Trimble Inc.
01.2016 - 12.2018

Business Development Manager - BIM

Trimble Inc.
01.2013 - 12.2015

Business Devleopment Manager - Rail

Trimble Inc.
01.2009 - 12.2012

Sales Manager - GeoSpatial

Trimble Inc.
09.2004 - 12.2008

Sales Manager

TrustAsia Inc.
10.2001 - 08.2004

Overseas Sales Manager

Xiamen Jingtong Industrial Co., Ltd.
07.1999 - 09.2001

Shanghai Jiaotong University

MBA from EMBA

Central South University

Bachelor of Arts from Foreign Trade English

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