Tonyae S. Robinson
Wayne
Summary
Aspiring communications professional seeking an internship that will allow me to apply my skills in strategic messaging, media analysis, and internal and external communications. Passionate about leveraging digital tools, monitoring media trends, and crafting compelling narratives to enhance corporate engagement and outreach.
Overview
1
1
year of professional experience
Work History
Ivy Leaf Reporter & Public Relations Chair
Alpha Kappa Alpha Sorority, Inc. (Pi Iota Chapter)
11.2024 - Current
- Enhance brand storytelling by developing press releases, news articles, and social media content
- Manage digital engagement strategies, growing audience interaction through innovative campaigns
- Utilize graphic design and content creation tools to improve branding and marketing initiatives
- Design promotional materials and digital content, leveraging graphic design tools to enhance storytelling and event marketing
- Collaborate with campus organizations and community leaders, strengthening media relations and expanding the chapter's public presence
Web & Communications Assistant
William Paterson University
06.2024 - Current
- Conduct media landscape assessments by analyzing coverage of university initiatives and industry-related news, providing insights for public relations strategies
- Draft and proofread marketing copy, newsletters, and digital content for the university intranet and external platforms
- Monitor and analyze social media performance, identifying trends to enhance engagement
- Support website content management and user experience optimization, ensuring brand consistency
- Provide technical support and collaborate cross-functionally to enhance website functionality and user experience
- Utilize HTML/CSS and design tools to refine digital content and improve site accessibility
- Manage and update dynamic web content using DotCMS and Photoshop ensuring accuracy, consistency, and user engagement
Public Relations Chair
William Paterson University
01.2024 - Current
- Develop and implement strategic communication plans to boost engagement and brand visibility
- Create and curate compelling digital content for social media platforms, increasing audience engagement and awareness of organizational events
- Track social media analytics and use insights to optimize content strategies
- Design promotional materials, ensuring brand consistency across marketing initiatives
- Collaborate with campus organizations and community partners, strengthening relationships through joint initiatives and co-branded campaigns
Education
Bachelor of Arts - Communication, Public Relations
William Paterson University
Wayne, NJ05.2027
Skills
- Content Development & Writing
- Social Media Engagement & Analysis
- Public Relations & Media List Development
- Event Coordination & Team Collaboration
- Microsoft Office Suite
- Google Workspace
- Microsoft Teams
- Zoom
- Social Media Monitoring & Analytics
- Content Management Systems (DotCMS, WordPress)
- Editing & Proofreading
Technicaldigitalskills
- Microsoft Office Suite
- Google Workspace
- Microsoft Teams
- Zoom
- Social Media Monitoring & Analytics
- Content Management Systems (DotCMS, WordPress)
- Editing & Proofreading
Timeline
Ivy Leaf Reporter & Public Relations Chair
Alpha Kappa Alpha Sorority, Inc. (Pi Iota Chapter)
11.2024 - Current
Web & Communications Assistant
William Paterson University
06.2024 - Current
Public Relations Chair
William Paterson University
01.2024 - Current
Bachelor of Arts - Communication, Public Relations
William Paterson University
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