Summary
Overview
Accomplishments
Skills
Work History
Education
Certification
Websites
Work Availability
Work Preference
Software
Languages
Interests
Timeline
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Tony Dang

Tony Dang

Design & Innovation Strategy Executive
Brooklyn,NY

Summary

Experienced global design and innovation executive with a successful track record in leading enterprise-wide transformations and scaling world-class design capabilities. Skilled at partnering with C-suite stakeholders to drive digital transformation through strategic innovation and human-centered design, resulting in measurable outcomes that generate significant business impact. Recognized for pioneering LTIMindtree's 'Innovation as a Service' offering and driving successful multi-million-dollar M&A strategies.

Overview

15
15
years of professional experience
7
7
years of post-secondary education
5
5
Certificates
11
11

Design Leadership

Accomplishments

  • Delivered $50M in business impact through enterprise-wide design and innovation initiatives.
  • Recognized for developing scalable methodologies that improved operational efficiency and CX delivery.
  • Published thought leadership on digital transformation strategies, influencing industry standards.

Skills

Design Leadership

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Work History

Engagement Director - Experience Innovation & Strategy

LTIMindtree
11.2022 - Current
  • Lead company first $100M+ M&A tech due diligence, shaping TCMA blueprint for BrandMuscle, SproutLoud & Ansira.
  • Established company's first "Innovation as a Service" offering, generating $10M+ in incremental revenue & opening new market opportunities.
  • Spearheaded the P&G Co-Innovation Charter, delivering 6 disruptive innovation POCs within 8 months.

Principal Consultant, Transformation Strategy

LTImindtree
New York, NY
11.2022 - 06.2023
  • Partner with C-suite stakeholders to define & execute digital transformation strategies, achieving 32% reduction in service requests & 20% improvement in CX adoption rates.
  • Developed comprehensive service blueprints & methodologies for innovation delivery.
  • Built & managed relationships with key stakeholders across global teams.

Principal Strategy Consultant - Experience Transformation

Wipro/Estee Lauder Companies
03.2022 - 10.2022
  • Co-led a global employee experience transformation initiative, impacting 100K+ employees & delivering a 24% improvement in IT service delivery.
  • Designed comprehensive service blueprints, reducing operational friction by 32% and saving $1.5M annually in service costs.
  • Led Art of the Possible workshop aligning cross-functional leadership across all ELC global brands on behavioral & process improvements. Formulated experience strategy employee satisfaction by 28%.

Adjunct Professor

Thomas Jefferson University
05.2021 - 06.2022
  • Designed and taught a Strategic Brand Management curriculum integrating human-centered design principles and brand strategy
  • Achieved a 98.32% student satisfaction rating while increasing student engagement by 20% through dynamic teaching methodologies

Sr. Lead Retail CX Strategist

The Marketing Store/HAVI
06.2021 - 02.2022
  • Directed the agency's first large-scale CX research initiative for McDonald's National, generating $170K in incremental revenue and expanding project scope by 18%
  • Directed design/testing of customer experiences, enhancing user experience across digital channels & boosting adoption by 29.8%
  • Developed innovative retail strategies that improved team collaboration by 20% and enhanced user experience across digital channels
  • Created proprietary CX measurement tools, driving adoption, providing actionable insight & enhancing efficiency by 40%.

Strategy Director

Parsons Entrepreneurial Lab (ELAB)
06.2020 - 02.2021
  • Implemented a 7-point strategy for brand repositioning, increasing newsletter subscriptions by 32% and engagement by 27%
  • Facilitated incubator workshops and entrepreneurial mentorship programs, fostering innovation and strategic growth

Advisory Board Member

Connectd
12.2024 - Current
  • Provide guidance to startups, focusing on scaling operations, optimizing user experiences, and developing sustainable business models.
  • Mentor founders on leveraging innovative human-centric UX strategies to align with growth objectives.

CEO & Co-Founder

Thread Mechanics
06.2016 - 08.2019
  • Achieved a 330% growth rate over three years by streamlining operations and implementing an innovative go-to-market strategy
  • Grew client base by 160 accounts within nine months, generating $176K in first-year revenue

Principal & Founder

Xclusive Identity Design Studio
04.2013 - 03.2016
  • Built and managed a portfolio of 80 clients, generating $281K in revenue within 2.5 years
  • Delivered multi-channel marketing campaigns, achieving a 20% quarterly sales increase and securing acquisition with a 21% ROI

Creative Director & Founder

Halfounceoflife Clothing Co.
03.2010 - 08.2019
  • Launched and scaled a private-label menswear brand, achieving an 18% increase in operational cash flow and a 21% gain in net profit margins

Education

Master of Science - Strategic Design & Innovation Management

Parsons School of Design
New York, NY
05.2019 - 01.2021

B.S. - Multidisciplinary Studies

West Virginia University
Morgantown, WV
01.2005 - 01.2010

Certification

Applied Generative AI for Digital Transformation

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimeGig WorkContract Work

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CulturePersonal development programsWork from home optionPaid time offTeam Building / Company Retreats401k matchStock Options / Equity / Profit Sharing4-day work week

Software

Figma

Mural

Miro

Microsoft Office 365

Adobe Illustrator

Adobe Photoshop

Adobe Premier Pro

Adobe Lightroom

ITONICS innovation platform

Languages

English
Native or Bilingual
Vietnamese
Professional Working

Interests

Culture & Arts

Fashion Design

Golf

Personal Development

Teaching

Mentorship

Creative Storytelling

Timeline

Advisory Board Member

Connectd
12.2024 - Current

Applied Generative AI for Digital Transformation

07-2024

Introduction to Large Language Models

08-2023

Google Generative AI Fundamentals

07-2023
PMI Generative AI for Project Managers
01-2023

Principal Consultant, Transformation Strategy

LTImindtree
11.2022 - 06.2023

Engagement Director - Experience Innovation & Strategy

LTIMindtree
11.2022 - Current

Principal Strategy Consultant - Experience Transformation

Wipro/Estee Lauder Companies
03.2022 - 10.2022

Sr. Lead Retail CX Strategist

The Marketing Store/HAVI
06.2021 - 02.2022

Adjunct Professor

Thomas Jefferson University
05.2021 - 06.2022

Google Foundations of UX Design

10-2020

Strategy Director

Parsons Entrepreneurial Lab (ELAB)
06.2020 - 02.2021

Master of Science - Strategic Design & Innovation Management

Parsons School of Design
05.2019 - 01.2021

CEO & Co-Founder

Thread Mechanics
06.2016 - 08.2019

Principal & Founder

Xclusive Identity Design Studio
04.2013 - 03.2016

Creative Director & Founder

Halfounceoflife Clothing Co.
03.2010 - 08.2019

B.S. - Multidisciplinary Studies

West Virginia University
01.2005 - 01.2010
Tony DangDesign & Innovation Strategy Executive