Anthony Grasso
Results Oriented Sales Leader
SF Bay Area,California
Summary
Skilled National Sales Manager with nearly 20 years of experience in developing and executing software analytics, cybersecurity, and IT sales strategies. Excels in leadership roles, using empowering motivation and effective incentive programs to drive sales performance. Leverages effective sales strategies to increase sales and client retention.
Overview
17
17
years of professional experience
Work History
Head of National Sales
Snip2Code
San Francisco, CA
- Snip2Code is SaaS startup company offering “snippets” of code to clients for a fee, augmenting software engineering.
- Developed sales strategy based on research of consumer buying trends and market conditions
Head of National Enterprise Accounts
Valimail
- Valimail is a SaaS-based cybersecurity company delivering real-time, cloud-based email authentication service.
Western Region Director of Sales
Lumeta-FireMon
Sumerset, NJ
- Lumeta develops and provides comprehensive situational awareness platform and cybersecurity analytics for unknown devices.
Sr. Director of Sales – Western Region and APAC
RedSeal
San Jose, CA
06.2019 - Current
- Enhanced brand and product awareness through well-planned digital marketing campaigns
- Quantifiable 500% increase in pipeline focused on CXOs and other key decision-makers
- Restructured underperforming team, implemented a strategic turnaround plan that led to significant 400% increase in revenue
- Streamlined leaner, overall territory #1 ranking in 13/16 quarters
- Revamped culture surrounding long-term strategic partnerships, resulting in 300% increase in average deal size and 50% reduction in length of sales cycle
- Expanded product offering through innovative solutions, securing buy-in, and cross-functional coordination to create new revenue streams, while augmenting profitability of current account bases
- Achieved over 150% in quota
- Sought by leadership to lead crucial turnaround efforts in multiple territories
- Prevailed during COVID-19, to secure an impressive 47 new deals, setting a historic record for company’s 18 years of operation
- Reinforced by region’s strong revenue earnings and effective management
- Accomplishment was broadcasted at company Sales Kickoff
- Received “Hero” award 2020, 2021, 2022 from CEO, Bryan Barney.
Head of Sales/Executive Sales Strategist
(Freelance)
San Jose, CA
01.2016 - 08.2019
- Provided high-level sales consulting services for array of clientele, holding positions equivalent to Vice President of Sales, Head of Enterprise Accounts, Director of Sales, and other strategic business development roles.
Vice President of Sales
Dhaani Systems
01.2013 - 01.2016
- Revolutionized account acquisition efforts, aligning sales strategy with aggressive revenue goals and enabling seven-figure deals; generated $15M pipeline, which accounted for 700%+ in growth
- Closed $5M in revenue; facilitating company’s admission into Fortune 500
- Coached team how to get into and win competitive deals with Cisco, Symantec, Verdiem
- Developed strategic pricing policy that augmented product value proposition; obtained rebate certifications that improved client return on investment (ROI)
- Increased win rate 150%
- Achieved 90% ROI for clients along with payback solutions across verticals of up to 30%
- Secured executive-level channel relationship with Hewlett-Packard—which conducted significant amount of business with State of California—and helped increase Dhaani’s valuation
- Managed 4 Regional Sales Directors, ISR, Channel Manager: player/coach.
Regional Sales Director – Western Region
Tufin
01.2011 - 01.2013
- Collaborated with executive leaders to develop and execute sales goals, ultimately driving $2.7M in new revenue and increasing green territory revenue by more than 1800% in under 14 months
- Developed over 35 new major logos from largest Fortune 500s
- A company record.
Regional Sales Director: Western Region
EIQ Networks
06.2010 - 06.2011
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
- Hit 150% forecasted annual quota targets.
- Created largest single win for company at $1.8M
- Managed sales team of 3 employees.
- Built and managed sales funnel using metrics to forecast achievements and measure goals
Sales Director: Western Region
Skybox Security
05.2007 - 06.2010
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Increased F500 logo volume by 300% within first two quarter.
- Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
- Drove team of 5 direct reports in new logo growth through strategic digital marketing methodology.
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
Education
Bachelor of Science (BS) - Computer Engineering
University of California, Santa Barbara
Santa Barbara, CAMBA - Business Analytics
Athabasca University Faculty of Business
Athabasca, Alberta07.2025
Skills
- GTM Strategies
- Sales Strategy & Leadership
- C-Level Relationship Builder
- Stakeholder Management
- Account Management
- Territory Expansion
- KPI Tracking
- New Business Acquisition
- Cross-Functional Collaboration
- Account Retention
- Relationship Building
- Client Relations
- Contract Negotiations
- Market Penetration
Professional Highlights
- EBay
- Apple
- American Express
- Wells Fargo
- Visa
- Charles Schwab
- Federal Reserve Bank
- Pepsi
- Bank of the West
- Sabre Holdings
- Avery Dennison
- Disney
- IBM
- Toyota
- General Motors
- Daimler
Timeline
Sr. Director of Sales – Western Region and APAC
RedSeal
06.2019 - Current
Head of Sales/Executive Sales Strategist
(Freelance)
01.2016 - 08.2019
Vice President of Sales
Dhaani Systems
01.2013 - 01.2016
Regional Sales Director – Western Region
Tufin
01.2011 - 01.2013
Regional Sales Director: Western Region
EIQ Networks
06.2010 - 06.2011
Sales Director: Western Region
Skybox Security
05.2007 - 06.2010
Head of National Sales
Snip2Code
Head of National Enterprise Accounts
Valimail
Western Region Director of Sales
Lumeta-FireMon
Bachelor of Science (BS) - Computer Engineering
University of California, Santa Barbara
MBA - Business Analytics
Athabasca University Faculty of Business
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