Tor Linzee
Keystone,CO
Summary
Industrious Marketing professional offering 7+ years of digital marketing experience with a data driven, decisive, and hardworking approach. High technical aptitude with a talent for devising creative strategies. Demonstrated high-level knowledge of CRM Marketing, print marketing, email marketing, customer lifecycle marketing, journey building, campaign analytics, paid advertising solutions, and project management.
Overview
10
10
years of professional experience
Work History
Marketing Director
Breck Create
06.2022 - Current
- Grew social reach by 100% across two separate Instagram channels. Increased Fb paid reach by 123%.
- Increased email audience by 2k engaged subscribers while raising open rates by 2-5% per campaign.
- Devised strategic marketing plans to promote and maximize ticket sales for all ticketed events. Using digital strategies, email campaigns, paid & organic social, print advertising, and radio.
- Worked and managed designers and third party contractors to guide organization through full rebranding and website rebuild. Maintained new website to ensure strategic placement of content in line with promotion of upcoming events.
- Created and managed marketing budget, ensuring maximized ROI. Coded and submitted all marketing expenses in accordance with budget.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Project Manager - Marketing Automation
Experiture Omni Channel Marketing Software
04.2021 - 06.2022
- Developed and executed automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, web, mobile push and SMS) to increase customer retention and engagement rates.
- Directed marketing projects through conceptual planning, schedule management and final implementation. Raised email marketing engagement rates across multiple clients by up to 15%.
- Drove marketing efforts on behalf of clients by orchestrating multi-channel and multi-touch marketing campaigns.
- Conducted split tests and trials of most effective marketing channels such as paid, social, email, and optimized campaign strategy based on results.
- Monitored project performance to identify areas of improvement and make adjustments.
Multimedia Marketing Consultant
Swift Communications Inc.
06.2020 - 05.2021
- Strategically helped local businesses reach their target customer via email marketing, paid advertising solutions and print advertising campaigns.
- Collaborated with marketing executives to determine company goals and translate goals to individual needs and create tailored advertising solutions.
- Developed marketing campaigns, led design and tracked results.
- Worked with Marketing Director to design campaigns for local Wildfire Prevention Program, resulting in 15% increase in program participation.
CRM Marketing Specialist
Breckenridge Grand Vacations
06.2016 - 01.2020
- Created and executed strategic data driven marketing campaigns to various audiences across multiple channels; Email, SMS, Web and Social retargeting.
- Implemented companywide CRM solution for outbound marketing campaigns.
- Deployed companywide email creation tool to ensure mobile responsiveness and other email creation best practices.
- Launched several automated email lifecycles: confirmation, rescission, upsell and nurture lifecycle.
- Grew fractional ownership referral program from $1m to $2m dollar program YOY from 2018 – 2019.
- Increased referral sharing and conversion via advanced technology implementation and data driven marketing campaigns.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
Application Specialist
Area 101 Inc
07.2015 - 03.2016
- Performed varied SQL functions; Queries, Alters/Stored Procedures, Table alteration, Table creation, deployments, backups, restores.
- Deployed latest software published across several UAT environments; Led UAT and acceptance testing within Scrum methodology framework.
- Created alternate support channels via support tool resulting in 90% reduction inbound support tickets and inbound support traffic.
- Managed effort of software and hardware upgrades and deployment of new services and products.
Partner Success Manager
Mural Consulting
01.2015 - 07.2015
- Drive volume to migration/Onboarding teams across all partner engagements; Crafting outbound marketing campaigns; Creating case studies, sales collateral, email/marketing content, and providing sales training to partner sales teams.
- Created and ran 90-day proof of concept with partner to migrate customer base from Exchange 2010 to MS Office 365, driving data - migration volume to partner company.
Senior Cloud Technology Advisor
Mural Consulting
06.2013 - 01.2015
- Provided Onboarding/support services to complex industry leading ecommerce platform customer base; Increased adoption and reduced churn.
- Managed team of 4 in leading onboarding/support engagement for ecommerce platform partner.
Education
BA - Political Science - Public Policy, Spanish
University of Arizona
Tucson, AZSkills
- Marketing Planning and Execution
- Email Marketing
- Marketing Analytics
- Campaign development
- Campaign management
- Digital Marketing
- Technical Process Improvement
- Multi-Channel Marketing
- Technical Innovation Expertise
- HTML & CSS
- Branding
Languages
Spanish
Limited Working
Timeline
Marketing Director
Breck Create
06.2022 - Current
Project Manager - Marketing Automation
Experiture Omni Channel Marketing Software
04.2021 - 06.2022
Multimedia Marketing Consultant
Swift Communications Inc.
06.2020 - 05.2021
CRM Marketing Specialist
Breckenridge Grand Vacations
06.2016 - 01.2020
Application Specialist
Area 101 Inc
07.2015 - 03.2016
Partner Success Manager
Mural Consulting
01.2015 - 07.2015
Senior Cloud Technology Advisor
Mural Consulting
06.2013 - 01.2015
BA - Political Science - Public Policy, Spanish
University of Arizona
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