Thrifting, tennis, reading, plants, film, writing
Tori Cameron
Philadelphia,PA
Summary
Analytical Senior Marketing Manager with a proven track record at KnowledgeLake, driving a 20% increase in web traffic through innovative SEO strategies. Skilled in content strategy and branding, I excel in multi-channel marketing, enhancing brand identity and collaboration with sales teams to boost conversion rates.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
KnowledgeLake
09.2023 - 08.2025
- Boosted LinkedIn follower count by 12% YOY by creating engaging content.
- Increased web traffic by 20% YOY and website conversions by 5% YOY through development and implementation of SEO strategies.
- Improved email open and click-through rates by 12% YOY by optimizing email campaigns.
- Drove a 10% increase in BrightTalk channel followers YOY with targeted email invite campaigns to prospects and customers.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
Education
Communication Studies
University of Miami
Miami, FL05-2018
Skills
- Content strategy
- Customer segmentation
- Sales enablement
- Multi-channel marketing experience
- Search engine management
- Campaign management
- SEO
- Social media marketing
- Marketing campaign development
- Web analytics
- Web content branding
- Attention to detail
- Critical thinking
Certification
HubSpot SEO Certified (Issued: 2023)
Interests
Timeline
Senior Marketing Manager
KnowledgeLake
09.2023 - 08.2025
Communication Studies
University of Miami
Similar Profiles
April MooreApril Moore
Marketing Coordinator at KnowledgeLakeMarketing Coordinator at KnowledgeLake
Kendra StanfordKendra Stanford
Classroom Counselor at Mastery Charter Schools, Central OfficeClassroom Counselor at Mastery Charter Schools, Central Office
Jacob GirardoJacob Girardo
Cook at Homegrown Coffee and CreationsCook at Homegrown Coffee and Creations
Anton MorrowAnton Morrow
Sales Representative at Young With SolutionsSales Representative at Young With Solutions
Monique MoiseMonique Moise
Tax Examining Technician at Department of TreasuryTax Examining Technician at Department of Treasury