Summary
Overview
Work History
Education
Skills
Timeline
Generic

TORI CRUZ

Costa Mesa

Summary

Experienced design leader with a strong aesthetic sense and focus on functionality. Skilled in driving creative projects from start to finish, collaborating with teams, and managing projects. Known for delivering high-quality results that align with client needs and brand vision. Recognized for reliability and fostering innovation and efficiency in projects.

Overview

22
22
years of professional experience

Work History

Design Director

ADD-BLACK
03.2025 - Current
  • Managed projects from concept to completion, ensuring timely delivery within budget and scope constraints.
  • Mentored junior designers, fostering skill development and encouraging creative exploration.
  • Directed market research efforts to inform design decisions and ensure alignment with industry trends.

Design Director-MFV

Liberated Brands
10.2023 - 03.2025
  • Created innovative design packages to elevate and differentiate branding for Volcom, RVCA, and Billabong men's and women's for all categories.
  • Led design projects from conception to completion, adhering to deadlines and budgets.
  • Worked closely with cross-functional teams to align design with overall business goals and objectives.

Global Senior Swim Designer

Liberated Brands
09.2022 - 10.2023
  • Conceptualized and designed swimwear collections, selected appropriate fabrics, and ensured the designs meet both aesthetic and functional requirements.
  • Worked closely with the pattern team to create a fitting process that ensured proper sizing, fit, and flexibility.

Women's Senior Designer

Billabong
01.2018 - 09.2022
  • Designed three key categories, including sweaters, denim, and accessories.
  • Collaborated with suppliers that led to innovative techniques and exclusive materials that enhanced our brand's identity.
  • Worked closely with teammates to collaborate and enhance creativity in the design process.

Global Senior Swim Designer

Volcom
10.2013 - 10.2016
  • Designed Volcom's first eco-friendly swim collection, “Caught Up In A Good Thing.”
  • Collaborated with other designers to coordinate special products and designs.

Global Swim Designer

Roxy
03.2010 - 10.2013
  • Responsible for the execution of designs for categories including Roxy, Roxy Girl, and Teenie Wahine for swimwear.
  • Collaborated with DVF for the “DVF Loves Roxy” swim collection.

Junior Knit & Swim Designer

Quiksilver Women's
03.2008 - 03.2010
  • Developed skills in fabric selection, understanding garment construction, and mastering design software.
  • Collaborated with senior designers to provide valuable insights and mentorship opportunities.

Swim & Intimate Designer

Paul Frank Industries
07.2003 - 03.2008
  • Designed swimwear, PJs, and intimates for the Paul Frank and Small Paul collections.
  • Closely worked with sales and production teams on an ongoing basis to ensure great products.

Education

Associate's Degree - Fashion/Apparel Design

FIDM
05.2003

Skills

  • Design leadership
  • Time management
  • Organizational skills
  • Attention to detail
  • Visual storytelling

Timeline

Design Director

ADD-BLACK
03.2025 - Current

Design Director-MFV

Liberated Brands
10.2023 - 03.2025

Global Senior Swim Designer

Liberated Brands
09.2022 - 10.2023

Women's Senior Designer

Billabong
01.2018 - 09.2022

Global Senior Swim Designer

Volcom
10.2013 - 10.2016

Global Swim Designer

Roxy
03.2010 - 10.2013

Junior Knit & Swim Designer

Quiksilver Women's
03.2008 - 03.2010

Swim & Intimate Designer

Paul Frank Industries
07.2003 - 03.2008

Associate's Degree - Fashion/Apparel Design

FIDM

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