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Hi, I’m
Tori Hernandez
Business Operations Coordinator
Dallas,TX
Summary
Dynamic and results-oriented marketing professional with three years of experience in social media and influencer marketing. Proven ability to build and nurture relationships with high-profile influencers, develop strategies to boost revenue and agency visibility. Expert in leveraging data-driven insights for decision-making, managing cross-functional teams, and utilizing platforms like Syngency and Airtable for efficient operations. Seeking to apply expertise to drive growth and success in a forward-thinking marketing organization. Additionally skilled in business operations and process improvements, with a strong track record of enhancing influencer satisfaction through strategic planning and execution.
Overview
4
years of professional experience
2
Years of working in Influencer Marketing
3
Years of Administrative work
1
Year of working in social media marketing
Work History
Estate Five Media, LLC
Business Operations Coordinator
07.2022 - Current
Job overview
- Cultivated strong relationships with over 100 high-revenue social media influencers.
- Coordinated with Talent Managers on influencer payments, campaign statuses, and monthly reports.
- Managed and input data into digital databases such as Syngency and Airtable.
- Developed strategies that increased agency revenue by 60% and generated new influencer referrals through exceptional service.
Top Shelf Academy Subsidiary of 3E Management, LLC
Social Media Marketing Intern
09.2021 - 12.2021
Job overview
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Conducted daily updates to social media profiles to boost company online presence by 40%.
- Drafted and distributed press releases, blog posts and related content to increase media coverage by 35%.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish course objectives.
Pregis, LLC
Administrative Assistant
07.2020 - 07.2021
Job overview
- Drafted correspondence and other documents for Plant Manager and department heads in company's voice.
- Managed paper and electronic filing systems by routing various documents, taking messages and managing incoming and outgoing mail.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
- Interacted with over 50 vendors, contractors and professional services personnel to receive orders through SAP, direct activities, and communicate instructions.
Education
University of Texas At Dallas, Jindal School of ManagementRichardson, TX
Bachelor of Science from Marketing
05.2022
University Overview
- Alpha Mu Alpha Marketing Society Member
- Tau Sigma National Honor Society
Skills
- Relationship building and management
- Excellent oral/written communication
- Social Media Posting
- Social Media platforms
- Content scheduling
- Operations Management
- Database Entry/Support
- Invoice Processing
- Payment Tracking Systems
- Accounts Payable and Receivable
- Administrative support
Software
Microsoft Suite
Google Suites
Syngency
SAP
Airtable
Timeline
Business Operations Coordinator
Estate Five Media, LLC
07.2022 - Current
Social Media Marketing Intern
Top Shelf Academy Subsidiary of 3E Management, LLC
09.2021 - 12.2021
Administrative Assistant
Pregis, LLC
07.2020 - 07.2021
University of Texas At Dallas, Jindal School of Management
Bachelor of Science from Marketing
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