Tori O'Neill
Windsor,CA
Summary
Passionate leader in the events industry with 15 years experience in overseeing accounts, operational execution, and team management. High stakes direction of corporate programs with a focus on exceeding client expectations and fiscal accountability. Looking to bring extensive events industry knowledge to the technology workspace.
Overview
11
11
years of professional experience
Work History
Account Director
Enterprise Events Group
04.2019 - Current
- Responsible for the overall client experience across multiple accounts (5-7 simultaneously) and programs within, ranging from 40-person executive retreats to 8,000-person user conferences.
- Managed 2 of EEG's top 5 technology accounts (Nutanix & Stripe) for 5 years, overseeing 16+ programs per year with $50M total budgets between the two companies. Bringing in over $6M in annual revenue to EEG.
- Key point of contact for EEG's owners, including monthly presentations on KPI metrics, QBRs and consistently exceeding revenue goals by 20-50% per year.
- Developed strategies for selling additional services across accounts and coordinated proposals with the New Business Development team to win additional opportunities.
- Delivered measurable success by consistently exceeding client expectations, solidifying EEG's reputation as a reliable events agency partner and leading to repeat business.
Sr. Event Manager
Enterprise Events Group
12.2015 - 04.2019
- Lead program manager overseeing large and small events, both locally and internationally for multiple technology companies to include SAP, ServiceNow, Veritas and Autodesk.
- From concept to execution, developed and managed programs with corporate budgets up to $12M.
- Managed teams of all sizes across internal departments, independent contractors, suppliers, vendors, clients and stakeholders to deliver operational excellence.
Convention Services Manager
Interstate Hotels & Resorts
09.2013 - 12.2015
- Solely managed and serviced all groups booked by the hotel sales team - approximately 175 per year.
- Personally redefined the position by creating new revenue streams through working with external suppliers, off-site venues and caterers.
Education
Bachelor of Arts - Hospitality and Tourism Management, Events and Convention Management
San Diego State University
San Diego, CA05.2008
Skills
- Project management
- Strategic team leadership
- Efficient communication
- Customer relationship management
- Ethical problem solving
- Budget management
- Proficient in a variety of software tools for project management, organization and communication
- Strong organizational expertise
Awards & Community Involvement
- 2023 "Smart Woman in Meetings" award winner - Stellar Performer.
- Sonoma Family Meal (Local Non-Profit to combat food insecurity) - Volunteer since 2020 with a focus on planning their annual fundraising event and emergency meal response to disasters.
Timeline
Account Director
Enterprise Events Group
04.2019 - Current
Sr. Event Manager
Enterprise Events Group
12.2015 - 04.2019
Convention Services Manager
Interstate Hotels & Resorts
09.2013 - 12.2015
Bachelor of Arts - Hospitality and Tourism Management, Events and Convention Management
San Diego State University
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