Tori Polizzotto Jones
New York,NY
Summary
Content editor specializing in optimization with extensive experience in health, beauty, and home decor sectors. Proficient in enhancing evergreen content for SEO and affiliate performance, converting static articles into dynamic, search-optimized guides. Expertise in fact-checking, product research, and integrating expert insights to elevate content quality. Demonstrated success in cross-functional collaboration with SEO, commerce, and editorial teams to adapt to trends and improve article performance.
Overview
3
3
years of professional experience
Work History
Beauty and Wellness Content Editor
Cosmopolitan
New York, NY
03.2022 - Current
- Manage a large evergreen content library in beauty, wellness, and lifestyle, own updates, and SEO optimization.
- Track content performance and use analytics to identify opportunities for improvement.
- Pitch and write commerce articles tied to trending keywords and seasonal shopping events (e.g., Prime Day, Black Friday).
Home & Lifestyle Content Editor
Good Housekeeping Magazine
New York, USA
03.2022 - Current
- Update and optimize evergreen articles to align with SEO best practices and audience behavior, improving visibility and engagement.
- Research and revise copy, update images, and replace product recommendations based on seasonal trends, availability, and performance.
- Monitor and track content in home decor and lifestyle verticals to identify and prioritize updates based on product cycles and reader needs.
- Pitch and write service-driven, trend-forward how-to stories and curated shopping guides in the home and lifestyle space.
- Collaborate with SEO and affiliate teams to implement data-backed optimizations and track article success.
Beauty Content Writer
ELLE
New York, NY
03.2022 - Current
- Lead an SEO-driven commerce strategy for beauty vertical, with a focus on affiliate revenue and product lifecycle timing.
- Conduct interviews, source expert commentary, and fact-check high-performing content.
- Craft new evergreen stories, and update existing articles for accuracy, timeliness, and tone.
Content Writer
Delish, Harper’s BAZAAR, Esquire
New York, NY
03.2022 - Current
- Support e-commerce and editorial teams with updates and rewrites for existing, evergreen pieces.
- Refresh buying guides with up-to-date product info, and seasonal relevance.
- Deliver optimized, affiliate-friendly stories across food, fashion, and grooming categories.
Executive Assistant to the SVP, Lifestyle
Hearst Magazines
New York, NY
03.2022 - Current
- Assist senior leadership with project management and cross-departmental communications.
- Contribute to editorial calendars and SEO-aligned content planning.
- Compile meeting agendas and supportive materials ahead of meetings.
- Coordinate multiple schedules using an online calendaring system.
- Maintain confidential records and files related to executive operations.
Education
Bachelor of Science - Fashion Media
LIM College
New York, NY12.2020
Skills
- Content optimization and strategy: SEO, evergreen updates, affiliate linking, content audits
- Writing and Editing: Commerce content, how-to guides, beauty and home reporting, product roundups
- Tools: WordPress, Skimlinks, Adobe Suite, Google Analytics, Microsoft Office, Collaboration: Cross-functional teamwork with SEO, editorial, affiliate, and analytics teams, Other: Trend forecasting, interview sourcing, fact-checking, product research, and analytics tracking
- Collaboration: Cross-functional teamwork with SEO, editorial, affiliate, and analytics teams
- Other: trend forecasting, interview sourcing, fact-checking, product research, analytics tracking
References
- Brooke Siegel, VP of Content, Yahoo News, Brooke.Siegel@yahooinc.com, (646) 477-1077
- Kristine Brabson, Deputy Editor, Health, Apple, (917) 701-4245
Timeline
Beauty and Wellness Content Editor
Cosmopolitan
03.2022 - Current
Beauty Content Writer
ELLE
03.2022 - Current
Content Writer
Delish, Harper’s BAZAAR, Esquire
03.2022 - Current
Executive Assistant to the SVP, Lifestyle
Hearst Magazines
03.2022 - Current
Home & Lifestyle Content Editor
Good Housekeeping Magazine
03.2022 - Current
Bachelor of Science - Fashion Media
LIM College
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