Overview
Work History
Education
Freelance/Etc.
Timeline
Generic

Tori Smith

Charleston,SC

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Scripted Series Planning Specialist, Peacock

NBCUniversal
11.2023 - 04.2024

• Collaborate closely with cross-functional teams to contribute to the development and execution of marketing strategies for scripted series, ensuring seamless integration onto the streaming platform

• Develop and execute comprehensive marketing campaigns for scripted series, encompassing key messaging, creative assets, and promotional activities across various channels

• Collaborate with external partners, agencies, and internal creative teams to deliver compelling and innovative marketing materials

• Participant in the first inaugural Meta externship program, representing Peacock with dedication and enthusiasm in exploring innovative opportunities within the digital landscape.

Media Specialist, Peacock Originals

NBCUniversal
04.2023 - 11.2023

• Develop and execute comprehensive media plans to promote Peacock Originals across various platforms.

• Collaborate with internal teams and external agencies to create compelling marketing assets, including trailers, teasers, and promotional materials

• Participant in the first inaugural Meta externship program, representing Peacock in exploring innovative opportunities within the digital landscape

• Support cross-functional teams in the planning and execution of integrated marketing campaigns for Peacock Originals

Digital Sales Planner - Peacock

NBCUniversal
01.2022 - 04.2023
  • Create media plans that meet customer needs and maximize revenue for NBCUniversal
  • Combine data analytics and client feedback to configure, operate, and optimize campaigns to meet client objectives
  • Work with all internal departments (Ad Ops, Marketing, Management, Sales, Site Team, etc.) on the development and implantation of client campaigns
  • Manage client relationships and deliver superior customer services and ensuring all digital campaigns are set live promptly

SundanceTV Promo Planning & Strategy Coordinator

AMC Networks
10.2019 - 01.2022
  • Compile logs and coordinate traffic and promos for SundanceTV and WeTV and strategically schedule all elements including promos and secondary events
  • Screen all content for air and ensure accuracy
  • Ensure log is timed out, planned, delivered and finalized
  • Guarantee correct programs and content are scheduled

Administrative Assistant

AMC Networks
05.2017 - 10.2019
  • Day to day assisted EVP of Digital & Innovation on short and long term research projects
  • Organized scripts, managed schedules, took calls and minutes, tested games and devices, planned travel, tracked app reviews, prepared contracts, proofread presentations, managed expenses

Executive Assistant/Marketing Associate

Broadway Records/Moritz The
01.2015 - 05.2017
  • Assisted in the production and release of Broadway cast recordings and studio/live album as record label's artist liaison
  • Managed multiple social media accounts and tracked analytics
  • Helped produce live shows, concerts and EPKs
  • Accepted 59th Annual Grammy Award for Best Musical Theater Album for "The Color Purple" at at Los Angeles' Staples Center

Education

Bachelor of Arts - Entertainment And Media Studies

University of Georgia
Athens, GA
08.2012 - 05.2016

Freelance/Etc.

  • Screenwriting Representation: Signed with Citizen Skull in May, 2022
  • Training: Selected to participate in Sundance Collab Screenwriting: Core Elements under the instruction of Michael Urban
  • Final Draft Big Break Screenwriting Contest, Inroads Screenwriting Fellowship, Big Apple Film Festival Screenplay Competition, Chicago Screenplay Competition, Panelist at Pittsburgh Shorts Film Festival, Performed Stand Up and Improvization throughout NYC with names such as Jerry Seinfeld and Jim Gaffigan, trained through Upright Citizens Brigade
  • Pocket FM - Promo Writer/Producer 2022
  • Broadway World Entertainment - Writer/Editor 2017-2019

Timeline

Scripted Series Planning Specialist, Peacock

NBCUniversal
11.2023 - 04.2024

Media Specialist, Peacock Originals

NBCUniversal
04.2023 - 11.2023

Digital Sales Planner - Peacock

NBCUniversal
01.2022 - 04.2023

SundanceTV Promo Planning & Strategy Coordinator

AMC Networks
10.2019 - 01.2022

Administrative Assistant

AMC Networks
05.2017 - 10.2019

Executive Assistant/Marketing Associate

Broadway Records/Moritz The
01.2015 - 05.2017

Bachelor of Arts - Entertainment And Media Studies

University of Georgia
08.2012 - 05.2016
Tori Smith