Tori Oh
Los Angeles,CA
Summary
Results-driven professional with extensive experience in strategic marketing and cross-functional leadership. Demonstrated success in scaling brands to seven-figure revenues within the first year and executing innovative campaigns that align with global brand strategies.
Overview
8
8
years of professional experience
Work History
Managing Director
Helios & Partners
Los Angeles, CA
01.2025 - Current
- Directed $50M+ in cumulative revenue across enterprise and high-growth accounts including global beauty conglomerates, esports organizations, fintech platforms, and leading healthcare systems; served as Agency of Record (AOR) overseeing full-funnel marketing, brand strategy, media, partnerships, and activation.
- Managed and scaled a portfolio of 8+ brands, elevating multiple accounts to seven-figure annual revenue within Year 1 through performance marketing optimization, strategic partnerships, and cross-market expansion.
- Built and operated a multi-market global agency structure with offices and teams across Los Angeles, Bogotá, Hong Kong, Singapore, and Shanghai; implemented centralized strategy frameworks with localized execution to enable 24-hour
- Oversaw cross-functional teams including Strategy, Paid Media, Creative, Production, PR, Partnerships, and Account Management; managed senior leadership across regions and drove quarterly performance alignment against revenue and growth targets.
- Spearheaded global brand collaborations and IP partnerships across fashion, esports, luxury, healthcare, and consumer goods — from sourcing and negotiation through activation production and media amplification.
- Led high-stakes production and experiential campaigns including large-scale launches, livestream ecosystems, esports collaborations, and international fashion week digital integrations.
- Negotiated multi-million-dollar marketing budgets and vendor contracts while maintaining strong ROAS, performance benchmarks, and operational margin targets.
- Developed scalable internal systems for campaign execution, cross-market reporting, and client growth planning — positioning Helios as a high-performance, globally integrated growth partner.
- Acted as executive growth lead in investor and board-facing conversations, translating marketing strategy into enterprise value creation and revenue expansion.
Executive Director
Hylink Digital Solutions
Los Angeles, CA
09.2017 - 12.2024
- Led cross-border digital strategy and market expansion initiatives across Mainland China and APAC, advising multinational brands on localization, platform integration, and revenue growth within complex regulatory and media ecosystems.
- Directed integrated marketing programs across China’s major digital platforms (WeChat, Weibo, Douyin, Bilibili, Tencent ecosystem), aligning global brand positioning with China-native consumer behavior and platform algorithms.
- Served as senior client advisor to multinational beauty, healthcare, and consumer brands entering or scaling within the China market; translated global brand strategy into locally resonant, performance-driven execution.
- Managed multi-market campaign rollouts across Greater China, Southeast Asia, and Korea, coordinating cross-functional teams in strategy, media, creative, production, and platform partnerships.
Education
Bachelor of Science - Digital Communication
New York University
New York (City), NY05-2017
Languages
English
Native or Bilingual
Korean
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Managing Director
Helios & Partners
01.2025 - Current
Executive Director
Hylink Digital Solutions
09.2017 - 12.2024
Bachelor of Science - Digital Communication
New York University