Torrence Glenn
Summary
Dynamic marketing leader with a strong record at BET Networks, known for enhancing brand visibility and doubling sponsored content revenue. Expert in social media marketing and creative oversight, specializing in impactful campaign development and successful production team leadership. Proven ability to forge strategic partnerships and drive digital transformation through a results-driven approach.
Overview
25
25
years of professional experience
Work History
Marketing Specialist
Oaklawn
South Bend, IN
09.2024 - Current
- Enhanced messaging strategies to boost outreach and donor engagement.
- Provided exceptional customer service to internal constituents, improving internal communications.
- Managed and produced marketing content and events, driving internal and external communications.
- Provided exceptional customer service to internal constituents, ensuring effective communication and support.
Marketing and Communications Manager
United Way of St. Joseph County
South Bend, IN
07.2021 - 02.2024
- Created and managed traditional and digital marketing campaigns.
- Planned advertising campaigns for online, print and other mediums.
- Produced professional, fresh and engaging copy with consistent brand messaging.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Supervised creation of marketing materials and collateral.
Co-Executive Producer
Jesse Collins Entertainment
Atlanta, GA
01.2019 - 12.2020
- Oversaw the execution of both creative vision and production operations for seasons 9 and 10 of 'Sunday Best' on BET.
- Directed all activities related to pre-production and post-production.
- Formulated thematic episodes combined with oversight of visual media.
- Directed casting initiatives.
- Served as the music supervision lead.
Content Director
AMC Networks
New York, NY
04.2016 - 09.2016
- Managed production of original digital content for WE tv.
- Led a team of content producers to create companion content for WE tv's linear shows.
- Worked with sales and branded content teams to create advertising content.
- Designed a unique system for producing engaging material for WE tv’s online presence.
Senior Director, Content
BET Networks
New York, NY
12.2011 - 04.2016
- Led digital content efforts for BET specials and tentpole programs, such as the BET Awards, BET Experience, BET Hip Hop Awards, Celebration of Gospel, Bobby Jones Gospel, Sunday Best and Black Girls Rock.
- Directed producers and coordinators to manage microsites, apps, SEO/SEM, social media footprint.
- Boosted the amount of sponsored content by 100%, leading to greater ad revenue.
Director, Digital Marketing and Music Development
BET Networks
New York, NY
08.2004 - 11.2011
- Directed digital marketing campaigns focused on cross-promotional and platform sales initiatives.
- Developed integrated marketing plans that bolstered exposure for BET music programming and franchising.
- Established partnerships with record labels and industry personnel to execute promotional campaigns.
Advertising Sales Coordinator
Comedy Central
New York, NY
04.2003 - 08.2004
- Directed and oversaw commercial spot inventory for over 30 advertisers to achieve client objectives.
- Managed all aspects of advertising accounts and campaigns.
Advertising Sales Assistant
CNN.com
New York, NY
06.2000 - 08.2001
- Managed tracking reports on advertising campaigns and created specialized billings for high-demand clients.
- Designed advertising plans tailored for prospective clients.
- Oversaw and sustained every phase of advertising accounts.
- Secured new media accounts for specialty markets, targeting multicultural, entertainment, and sports audiences.
Education
Technical and Scientific Communication
Rochester Institute of Technology
Rochester, NYSkills
- Social media marketing
- Social media platforms
- Marketing campaigns
- Brand messaging
- Video content production
- Web content management
- Marketing communications
- Production leadership
- Creative oversight
- Content development
Timeline
Marketing Specialist
Oaklawn
09.2024 - Current
Marketing and Communications Manager
United Way of St. Joseph County
07.2021 - 02.2024
Co-Executive Producer
Jesse Collins Entertainment
01.2019 - 12.2020
Content Director
AMC Networks
04.2016 - 09.2016
Senior Director, Content
BET Networks
12.2011 - 04.2016
Director, Digital Marketing and Music Development
BET Networks
08.2004 - 11.2011
Advertising Sales Coordinator
Comedy Central
04.2003 - 08.2004
Advertising Sales Assistant
CNN.com
06.2000 - 08.2001
Technical and Scientific Communication
Rochester Institute of Technology
Similar Profiles
Brandi GriseBrandi Grise
Mental Health Technician at OaklawnMental Health Technician at Oaklawn
Adrienn MassagliaAdrienn Massaglia
DIRECTOR OF SALES at OaklawnDIRECTOR OF SALES at Oaklawn
Timothy PruettTimothy Pruett
Hotel Guest Services /Hotel Front Desk Supervisor at Oaklawn Racing, Casino, and ResortHotel Guest Services /Hotel Front Desk Supervisor at Oaklawn Racing, Casino, and Resort