Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

TORREY PATTERSON

Miami,FL

Summary

Talented, sales-driven, recognized expert in the fields of direct sales and partner channel sales management. Equipped with 14 years of experience in the areas of sales, marketing, business operations and development. Eager to advance my career within a reputable, and growth-oriented company.

Overview

16
16
years of professional experience

Work History

TERRITORY BUSINESS MANAGER

LUX ICE
Miami, FL
11.2023 - Current
  • Coordinated trade shows and other promotional events to raise brand awareness in the territory.
  • Developed and implemented strategies to increase sales in assigned territory.
  • Established relationships with key customers, vendors, and distributors in the area.
  • Open Disney Cruise and Epcot (Japan Pavillion) in the first 5 months.

S.E. REGIONAL SALES DIRECTOR

GHOST TEQUILA
Miami , FL
02.2022 - 07.2023
  • Managed Ghost Tequila across 8 States and 12 Distributor houses.
  • Grew the overall region plus 33% YTD.
  • Implement KPIs for the sales team to achieve the yearly goal.
  • Manage On and Off Premise, independent chains, and regional accounts.
  • Manage client relationships to increase sales with programs that help product movement.
  • Work very closely with distributor personnel to ensure brands have focus with the sales team.

STATE MANAGER

GHOST TEQUILA
Miami , FL
02.2021 - 02.2022
  • Tracked and replenished inventory to maintain par levels.
  • Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
  • Built programs with the distributor for sales incentives to hit yearly goals.
  • Grew the Market from 225 9L cases to 1800 9L in one year.
  • Opened a high profile regional chain account that produced 300 cases in 6 months.

ON PREMISE MANAGER

FIVE DRINKS CO
Miami, FL
02.2020 - 01.2021
  • Manage the execution of programs to ensure all brand activities are implemented to deliver against the business and brand objectives; measure ROI and present results to senior management.
  • Identify new business opportunities thorough insights and analysis of performance and category trends.
  • Help shape Division strategies to support key accounts in order to optimize the unique needs of customers to build awareness and trial.
  • Foster and Build Relationships with accounts and distributor partners.

MANAGER

STARR HILL BREWING COMPANY
Alexandria, VA
04.2019 - 01.2020
  • Use Internal data systems and strong analytical skills to maintain existing distribution while always looking to expand with new customers.
  • In two months gained 45 new business on premise placements.
  • Understand key components of the ABP and then hold wholesalers and other team members accountable for results vs ABP.
  • Secured business with local chain producing 200 cases in 3 months.
  • Conduct quarterly wholesaler business reviews analyzing distribution and sales execution vs quarterly goals.
  • Increased sales by 6% in 3 months LY vs TY.

MARKETING ASSOCIATE

SYSCO FOOD CORPORATION
Alexandria, VA
03.2018 - 03.2019
  • Evaluate market trends and recommend products to customers, based on business needs and goals.
  • Seek and qualify prospects in accordance with company account stratification goals.
  • Develop new business, penetrate existing accounts, and minimize lost business to achieve profitable sales growth and special objectives within assigned territory.
  • Prospected 3 new accounts each month with a 50% close rate.
  • Increased a $15,000 a week territory to over $60,000 a week in 4 months.
  • 1# in the company of 87 MA's for 3 months in a row with new sales.

STATE MANAGER

ROUST
Miami, FL
08.2017 - 01.2018
  • Develop and implemented agreed upon Key Performance Indicators with distributor to ensure focus on brand priorities for 5 warehouses in the state.
  • Strengthened Gancia sales 23% with effective team leadership and staff development.
  • Responsible for managing three direct reports to insure they are executing their assigned tasks of sales distribution, programming, account activation and support while coordinating the efforts with the distributor sales team, primary point of contact for distributor sales meetings related to their territory.
  • Work closely with distributor Director of Sales to maximize business by 3% opportunities in specific key accounts.
  • Expanded product distribution by adding more than 60 new distribution points in the central region, in the on and off premise segment by implementing well programs and placement drives.

FIELD MARKETING MANAGER

ROUST
Miami, FL
02.2015 - 08.2017
  • Gained business at one of the biggest properties achieving 1200 9L cases for a fiscal year.
  • Increased sales with a new innovation each month exceeding the yearly goal by 250 cases.
  • Actively develop and manage relationships with wholesaler personnel including, Merchandising VPs, Sales Managers, and Sales Reps.
  • Achieved 50 retail displays in 3 months with 15 cases or more.
  • Created POS program that increased sales by 3% for fading brand.
  • Visited 12 plus accounts daily in the on and off premise segment.

FIELD SALES MANAGER

PREMIER BEVERAGE CHARMER SUNBELT GROUP
Miramar, FL
07.2013 - 02.2015
  • Accomplished business development activities by researching and developing marketing opportunities and plans while growing the market by 10% in 6 months.
  • Managed market with two direct reports.
  • Sustained rapport with key accounts by making periodic visits, exploring specific needs, and anticipating new opportunities.
  • Improved product marketability and profitability by using QDs for bridge buying programs.

SALES REPRESENTATIVE

GALLO WINERY
Madison , MS
02.2009 - 09.2012
  • Kept management informed by submitting activities and results reports, such as daily pre-plans and territory analysis.
  • Provided the business with service and product knowledge that added value to Gallo's business relationships, while helping to make our products accessible for the right consumers.
  • Developed and provided expertise in wine education, retail advertising, promotions and competitive pricing, and selling through display and restaurant merchandising.
  • Contributed to team efforts by growing New Amsterdam gin and vodka by 15% in the first year.

Education

Bachelor of Science - Psychology

UNIVERSITY OF SOUTHERN MISSISSIPPI
HATTIESBURG, Mississippi
2005

A.A. -

NORTHEAST MISSISSIPPI COMMUNITY COLLEGE
BOONEVILLE, Mississippi
2002

Skills

  • PEOPLE MANAGEMENT TEAM BUILDING
  • RELATIONSHIP BUILDER
  • PERFORMANCE AND PRODUCTIVITY
  • EXTENSIVE WINE AND SPIRITS KNOWLEDGE
  • PROBLEM SOLVING AND DECISION MAKING
  • ABILITY TO EFFECTIVELY ADAPT
  • BUSINESS DEVELOPMENT
  • STRONG MARKET SENSE
  • SALES PROJECTIONS
  • TIME MANAGEMENT

Affiliations

Wine and Spirits Education London Level 1: 2013

Apprentice Certification, Knowledge of Wine and Spirits

Timeline

TERRITORY BUSINESS MANAGER

LUX ICE
11.2023 - Current

S.E. REGIONAL SALES DIRECTOR

GHOST TEQUILA
02.2022 - 07.2023

STATE MANAGER

GHOST TEQUILA
02.2021 - 02.2022

ON PREMISE MANAGER

FIVE DRINKS CO
02.2020 - 01.2021

MANAGER

STARR HILL BREWING COMPANY
04.2019 - 01.2020

MARKETING ASSOCIATE

SYSCO FOOD CORPORATION
03.2018 - 03.2019

STATE MANAGER

ROUST
08.2017 - 01.2018

FIELD MARKETING MANAGER

ROUST
02.2015 - 08.2017

FIELD SALES MANAGER

PREMIER BEVERAGE CHARMER SUNBELT GROUP
07.2013 - 02.2015

SALES REPRESENTATIVE

GALLO WINERY
02.2009 - 09.2012

Bachelor of Science - Psychology

UNIVERSITY OF SOUTHERN MISSISSIPPI

A.A. -

NORTHEAST MISSISSIPPI COMMUNITY COLLEGE

Similar Profiles

CREATE PROFILE
TORREY PATTERSON