Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Additional Information
Timeline
Generic

Tory Newberry

Saginaw,MI

Summary

Driven events executive with ten years plus in the industry managing operations and ticketing for sporting and theatre events. Skillful in overseeing a wide range of experiences for festivals, events, clients, and venues. Committed to creating and owning strategy to maximize brand loyalty and customer experience.

Adept a Digital marketing, developing social media, print material and promotions. Proven ability to manage and drive sales growth including project management, sales promotion, negotiation and sales delivery while using CRM programs to collect the data and hit target markets.

Energetic and effective at leading seasoned event teams to exceed objectives and goals. Capable of balancing multiple projects while prioritizing attention to detail and staying organized to solve problems creatively.

Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving. Results-oriented Analyst skillful in managing and breaking down large volumes of information. Proactive at heading off issues in operations, workflow and production by uncovering trends affecting business success.

Overview

8
8
years of professional experience

Work History

Group Sales Manager

Midland Center For The Arts
Midland, MI
01.2018 - 06.2019
  • Identify and pursue strategic opportunities for capturing volume ticket sales from targeted constituencies.
  • Solicit and monitor leads for group sales based on sales and attendance goals set with V.P.
  • Meet and exceed goals for new and returning group sales contracts. Assist in the formulations and implementations of proactive Group Sales marketing campaigns.
  • Maintain an easy to use database and track Group Sales leads, inquires, lost business, sales revenue and provide ongoing status reports to VP.
  • Develop targeted group outreach events and programs, make personal appearances to sell group tour to the The Center Programs.
  • Coordinate and process all phases of group contracts; secure deposits and payments for group ticket sales using the Tessitura ticketing system.
  • Coordinate with Guest Services, Museum and Front of House staff for the arrival of all group ticket sales.
  • Working with VP in concert with Director of Marketing, provide guidance for all Group Sales collateral production.
  • Follow up with all group sales customers to determine satisfaction.
  • Establish and maintain relationships with travel accounts with a strong focus on Tour Wholesalers and Tour Operators.
  • Attend designated various sales and marketing partnership events with city, county and state in coordination with Director of Marketing.
  • Report on customer relationships, sales forecast and new prospects within the assigned markets.
  • Manage assigned revenue and expense budgets for the fiscal years within assigned department.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Ticket Office Manager

Midland Center For The Arts
Midland, MI
05.2017 - 01.2018
  • Overseeing the day to day operations and scheduling of the Guest Service Department including the Ticket Office and Information Center-managed 10 staff members.
  • Responsible for maintaining expertise and advancement of knowledge on Tessitura ticketing applications ensuring a smooth and efficient operations for end users.
  • Responsible for building and training a staff that focuses on guest relations beyond just the transaction.
  • Handling the ticketing for all camps, museum exhibits- "Art of the Brick" and over 101 performances including sales, marketing, creating packages in the systems and for guest.
  • Setting up events, performances, web content, seat maps, ticketing reports and performance lists, daily tie outs, and other Tessitura applications.
  • Updated reports, managed accounts and generated reports for company database.
  • Coached new hires on company processes while managing employees to achieve maximum production.

Director of Ticketing and Merchandise

Alaska Aces Hockey Team
Anchorage, AK
08.2016 - 04.2017
  • Manage the overall ticketing operation department to include: renewal and development of new season tickets, partial plans, group tickets and single game tickets; oversee the yield management of pricing and seating strategies to maximize revenue and usage.
  • Develop, monitor and track an established annual sales goal on a quarterly, monthly and weekly basis; keep management abreast of trends within the industry and the pulse of the local sales
    market.
  • Report, maintain and oversee ticket representative’s sales and weekly commissions.
  • Ongoing development for new business development of season ticket and mini plan sales; incremental group sales for key weekend game initiatives.
  • Monitor and oversee and special ticketing programs that generates incremental revenue through youth hockey and school fundraising programs as an example.
  • Managed a staff of 7 employees.
  • Handle all merchandise- ordering, selling and packaging.

Senior Account Executive- Ticket Sales

Detroit Red Wings
Detroit, MI
04.2009 - 05.2010
  • Generated over $750,000.00 in new sales in less than a year.
  • Execute complex work processes through multiple systems and technology including: Ticketmaster, Form Springs and Emails.
  • Utilizing systems to accurately and timely place customer orders
  • Cold called prospects to explain partnership benefits, representing company values.
  • Researched emerging industry trends, applications and concepts to enhance products and services in the Canadian market.
  • Maintained contact information database by keeping account details updated, clear and relevant.

Account Executive

Saginaw Spirit Hockey Club
Saginaw, MI
12.2004 - 01.2009
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Cold called, canvassed and obtained referrals to develop sales pipeline.
  • Executed successful sales strategies to convert leads into customers.
  • Responsible for Group Sales, Corporate Advertising and Hockey School
  • Generated over $400,000.00 in sales
  • Developed a strategy for attacking and penetrating a customer master list
  • Serviced accounts and proposed new products and services to maximize revenue.
  • Leveraged CRM to collect, organize and manage sales data and customer information.

Education

Master of Arts - Sports Management

Central Michigan University
Mount Pleasant, MI
08.2016

Bachelor of Science - Business Management And Minor in Marketing

Northwood University
Midland, MI
05.2014

Skills

  • Inventory Management
  • Event & Venue Marketing
  • Financial Structuring
  • Project Management
  • Pre & Post Event Reporting
  • Operations Management
  • Event Planning and Execution
  • Employee Training
  • Destination Management
  • Process Reengineering

Accomplishments

  • Created the Dow Chemical At-Work-Perk program with the Detroit Red Wings that generated over 5,000 tickets sold and revenue of $125,000.
  • Created an online ticketing systems with the Alaska Aces for their Group Sales and Fundraiser programs to not only sell tickets but track the users and obtain their information to target them for season tickets, flex plans and individual tickets.
  • Severed on year-long planning committee for the OHL All Star Game and Events that generated $1.5 million dollars in the local community for 25,000 people.
  • Help create Mission Statement, strategic planning, new policies and procedures in sales and marketing with the Saginaw Spirit and Alaska Aces.
  • Created ticket packaged that included season tickets, partial plans that also included merchandise or food packages.
  • Achieved sales goals and various bonuses with increases of 50% year over year.

Additional Information

- Over 10 years experience with Ticketmaster programming plus other ticketing systems

- Strong computer skills in Excel, Word, outlook and new programs.

- Experience in already selling the Detroit Red Wings

- Positive, energetic attitude to achieve great things.





Timeline

Group Sales Manager

Midland Center For The Arts
01.2018 - 06.2019

Ticket Office Manager

Midland Center For The Arts
05.2017 - 01.2018

Director of Ticketing and Merchandise

Alaska Aces Hockey Team
08.2016 - 04.2017

Senior Account Executive- Ticket Sales

Detroit Red Wings
04.2009 - 05.2010

Account Executive

Saginaw Spirit Hockey Club
12.2004 - 01.2009

Master of Arts - Sports Management

Central Michigan University

Bachelor of Science - Business Management And Minor in Marketing

Northwood University

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Tory Newberry