TORY WILGAR
Austin,TX
Summary
A go-to-market, marketing and sales operations subject matter expert with strong business development skills and senior leadership experience. Responsible for brand messaging, product and service outreach and revenue growth upper middle market and enterprise firms. Marketing Sales Process Business Development Partnership Growth
Overview
26
26
years of professional experience
1
1
Certification
Work History
VP
Wendworks
- Business Development Present
- Lead corporate strategy development, process documentation, and product/service sales and marketing implementation
- Create lead generation campaigns in sales and marketing, with emphasis on Hubspot integration and automation
- Manage overall inbound business development and outbound prospecting pipeline building strategy and execution (CRM)
- Serve as marketing content expert and consultant
- Responsible for Executive Search, vetting for Global Advisory Group
Dynapt, MSP
10.2022 - 02.2023
- Interim) Enterprise & Cloud, Analyzed and learned fundamentals of business
- Designed and delivered actionable marketing plan and implementation strategy, deliverables included: documented sales funnel, Hubspot processing, automation solutions and vendor pre-selections
- Distilled company mission, vision and values, as foundation for sale and marketing strategy
- Prioritized and delivered initial customer segmentation analysis and defined persona development process
Partnership Marketing Executive
OneAffiniti
Austin, TX
02.2021 - 12.2022
- Accelerating MSP growth in partnership with OEM’s
- On-boarded IT partners for digital marketing campaigns that are funded by OEMs
- Provided sales enablement resources and co-marketing materials, designed to empower MSPs to sell solutions client’s want.
VP of Global Sales/Business
Ambition in Motion
01.2020
- Strategic consultant for large Enterprise and upper middle market organizations to streamline operations, increase employee engagement, boost retention, and drive productivity
- Marketing, consulting, and group facilitation with a focus on establishing and executing on near and long term objectives and process implementation
Chief Marketing Officer
Alliance Abroad Group
01.2019 - 01.2020
- Led strategy innovation sessions to identify branding and business growth across multiple geographic regions (US, Australia, Europe, Mexico, South Africa, Canada)
- Presented and procured new investment opportunities in wellness, consumer packaged goods, and travel/hospitality
- Facilitated integration of global CRM (HubSpot) and ATS (Hanover)
- Recruited, hired, and managed full-time and contract marketing team
- Created budget improvements by providing effective financial management
- Oversaw marketing function, process, and budget from inception to implementation
- Launched successful global campaign that increased lead generation triple digits
Branding Strategist and Marketer
Equal Chemistry
01.2004 - 01.2019
- Created and scaled boutique relationship matching services for elite athletes
- Design, development, and launch of PR and marketing program through social media channels, YouTube production, blogs and community engagement
- Provided marketing branding and executive coaching services to professional athletes transitioning out of athletics into professional careers
Senior Director of Marketing
Mr. Lube Canada
01.2001 - 01.2004
- Designed, and executed tactical marketing plans, advertising, sponsorships, events, and partnerships for corporate stores and franchisees (120)
- Oversaw marketing and advertising of national Marketing Committee budget ($5M+)
- Launched first ever company co-branded marketing campaign with fortune 500 corporate partner
Account Director
Goodgoll Curtis, Inc
01.1997 - 01.2001
- Generated additional $250,000+ annual revenue for agency and in-house production studio
- Led cross functional teams and vendors to design and develop unique seasonal campaigns for global distribution to over 60 countries
- Launched campaign to support sponsorship of Canada’s Olympic Hockey Teams competing at 1998 Winter Games in Nagano: English and French language television, radio, newspaper
Education
BA -
Queens University
Skills
- Process Improvement
- Customer Education
- Business Growth and Marketing Strategies
- CRM Software
- Sales and Marketing Leadership
- Strategic Planning
- Recruiting and Hiring
- Coaching and Mentoring
- Executive Leadership
- Leadership and People Development
- Presentations
- OKRs and KPIs
Certification
QSCA Life Coach Certification
Toastmasters
VP of new Memberships
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Good judgment comes from experience. Experience comes from bad judgment.
Jim Horning
Timeline
Dynapt, MSP
10.2022 - 02.2023
Partnership Marketing Executive
OneAffiniti
02.2021 - 12.2022
VP of Global Sales/Business
Ambition in Motion
01.2020
Chief Marketing Officer
Alliance Abroad Group
01.2019 - 01.2020
Branding Strategist and Marketer
Equal Chemistry
01.2004 - 01.2019
Senior Director of Marketing
Mr. Lube Canada
01.2001 - 01.2004
Account Director
Goodgoll Curtis, Inc
01.1997 - 01.2001
VP
Wendworks
BA -
Queens University
QSCA Life Coach Certification
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