Cindy Figueroa
Los Angeles,CA
Summary
- Experienced in many fields of the music industry from managing, branding, marketing, PR, executive producing, writing, artistic direction, content developing, web design, writing, communicating, presentations, education and innovation.
- Well versed in popular music genres.
- Easily navigate the music industry through networking and expertise in communications.
Overview
13
13
years of professional experience
Work History
A&R/ Talent Acquisition Exec.
Iconic Publishing (Iconicemp.com)
Los Angeles, CA
02.2021 - Current
- Discover and develop new songwriting talent.
- Manage artist, writers and producers signed to publishing deals.
- Develop relationships to establish Iconic pub. as a premiere publisher.
- Seek movie, TV and other commercial placements for our catalogs.
- Song plugging demos to secure placements with major artists or labels. This can also involve developing writers and producers and setting them up to collaborate with artists in efforts to create collaborative situations where artist can also be part of the process as a co-writer.
- Website development, content creation and artistic director.
Executive Producer
A Real Grip Media (AREALGRIP.COM)
Seattle, Los Angeles, WA/CA
02.2016 - Current
- Monitor intake calls and emails to help clients establish their video production needs. This included music videos, commercials, films, content and marketing campaigns.
- Established budgets to meet client needs.
- Developed pitch decks for both clients, potential investors and sponsors.
- Created story boards for pre-production of videos and content.
- Canvas locations for video shoots.
- Cast models, book homes, cars, props and other misc. items.
- Solicited sponsorships and product placement opportunities for companies to showcase their brand in alignment with artist videos and promotions. Maintain social media presence of company services and website through social media.
- Maintain relationships with all music clients. This included using manager background to sell additional services through A Real Grip.
- Provide music industry knowledge to CEO in an effort to attract more music based clients.
- Coordinate with promoters to establish video production needs for concerts and events.
Manager, Artist Developement
Town Biz Ent
Seattle, WA
06.2015 - 02.2021
- Prepared artists for careers in music through strategic implementation of branding strategies, marketing campaigns and music development.
- Executive producer of both music and music videos.
- Booking shows, appearances and interviews.
- Managed schedules of all artists.
- Create promotional materials for shows and for artist brand.
- Prepare Electronic Press Kits for artists and prepared presentations to showcase artists talent.
- Create contracts for bookings, features and other contracted work such as appearances, hosting and other non-music related gigs like modeling and acting jobs.
- Maintain split sheets for each artist.
- Collaborated with professionals in the music industry to create opportunities to meet artists needs.
- Developed and promoted events for artist to perform in a capacity creating more visibility. This included finding venues, security, DJs, staff, sound systems, lighting, videographers, marketing and finalizing payments based on budget.
- Turned indie artists into music professionals. This included styling, social media presence, keeping track of metrics, PR, coaching on stage and off through music education work shops.
- Established goals for each artist based on their direction. Whether wanting to be signed to major labels or be independent, goals were accomplished using both strategies.
- Created curriculum for music education workshops.
Education
Bachelor of Arts - Communications
Central Washington University
Ellensburg, WABachelor of Arts - Spanish
Central Washington University
Ellensburg, WABachelor of Arts - Business Administration And Management
Central Washington University
Ellensburg, WASkills
- Managing Teams
- Structuring Projects
- Generating Innovative Branding and Marketing Ideas
- Establishing and maintaining relationships with in the music industry
- Well rounded and experienced in all aspects of the music business
- Understand Spanish Markets
- Writing and Executive producing music & video
- Ability perform in high pressure situations
- Lead people to success
Accomplishments
- Secured record deal with Atlantic Records & The New 1017 for artist.
- Placed music for J Blavin & Bad Bunny's Producer "Louke" Charlie D'amelio new album.
- National Dean's List
- Awarded Academic Scholarships (5)
- Awarded Track and Field Athletic Scholarship
- Elected to President for The Black Student Union CWU
- Elected Vice President of The CWU Board of Directors- Overseeing budget of 250k
- Elected Vice President of CWU's Equity and Community Service Board of Directors.
- Extracurricular Activities: Varsity Track and Field, Varsity Rugby Team Captain, Captain of the Dance Team
- School Record holder in both Javelin and Weight training
- Fluent in Spanish
Timeline
A&R/ Talent Acquisition Exec.
Iconic Publishing (Iconicemp.com)
02.2021 - Current
Executive Producer
A Real Grip Media (AREALGRIP.COM)
02.2016 - Current
Manager, Artist Developement
Town Biz Ent
06.2015 - 02.2021
Bachelor of Arts - Communications
Central Washington University
Bachelor of Arts - Spanish
Central Washington University
Bachelor of Arts - Business Administration And Management
Central Washington University
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