Dynamic Business Manager with a proven track record at Breakthru Beverage, excelling in strategic planning and relationship management. Achieved a remarkable 11% sales volume increase while collaborating across departments to optimize performance. Skilled in sales forecasting and team building, driving growth and enhancing market presence through innovative initiatives.
Facilitate professional relationships with eighteen suppliers acting as key liaison for strategic business planning, product and inventory coordination, pricing and forecasting achieving $34 million in annual sales.
Collaborate with internal and external stakeholders to articulate plans that connect with local market and pursue investment opportunities aimed at optimizing overall business against budget
Coordinated efforts with multiple departments to ensure portfolio alignment with brand and sales objectives.
Interfaced with Finance, Revenue Management, Purchasing, Data Analytics, Sales, and executive leadership.
Streamlined cross-departmental collaboration for effective execution of strategic initiatives.
Collaborate with Revenue Management team to negotiate supplier pricing, ensuring sales teams remain within yearly budget
Develop effective strategies to forecast and communicate market demand to stakeholders with a comprehensive plan for achieving volume, revenue, and GP objectives.
Effectively leverage CRM and CPG tools such as Salesforce and HubSpot to oversee customer relationships, monitor sales leads, and optimize communication for increased client retention and business growth with collaborative stakeholders.
Directed William Grant and Sons 2024 business, achieving company-high +11% increase in sales volume and +16% growth in revenue for fiscal year
Conducted research on current industry trends to identify potential areas for improvement in business operations.
Led sales team comprising five associates achieving annual revenue of $21 million and maintaining over 20% gross profit.
Partnered with chain accounts team to verify pricing correctness for promotions arranged for national chains targeting all sales teams.
Developed precise reports identifying market opportunities for sales associates and upper management to enhance overall business performance and concentrate on specific supplier initiatives.
Facilitated weekly one-on-one meetings with sales associates to convey supplier and corporate goals
Elevated Tito's vodka sales from 2019 to 2021 by 22% in standard case volume and boosted revenue by 23%
Conducted market research and reported on competitors.
Resolved customer complaints regarding sales and service.
Sales Representative
Breakthru Beverage Colorado, Apex Summit Beer and Spirits Division
Denver, CO
10.2014 - 11.2016
Executed in-store initiatives that positioned Tito's vodka prominently in vodka section, elevating Tito's to number one selling spirit SKU at Argonaut Liquor Store.
Led shelf and merchandising reset at Argonaut Liquor enhancing product shelf presence and eliminating over 40 facings of competitor brands to prominently showcase growing brands and portfolio strengths
Oversaw 65-plus supplier portfolio across one of state's largest territories, sustaining over 5% revenue growth for more than two and a half consecutive years.
Forged strategic alliance with Breakthru Beverage and Argonaut Liquor to cultivate a high-profile partnership within state's leading accounts, generating four new dedicated display locations that showcase suppliers' brands and strengthen mutual business growth.
Cultivated strategic alliance with heads of King Soopers liquor management to effectively ready for future chain retailer growth in state
Sales Representative
Beverage Distributors Company Colorado, Mountain Wine Division
03.2011 - 10.2014
Maximized the sale of our supplier brands to the trade through effective territory planning, selling, merchandising and communication that enables the achievement of the company and supplier objectives.
Reported to Field Sale Manager to develop action plans to best serve the interest of the company, suppliers, and customer accounts.
Developed relationships with owners, buyers and employees of accounts to help maximize opportunities to build brand, strengthen, and improve upon the overall business of both the account and Breakthru Beverage for the present and the future.
Education
Bachelor of Arts - Mass Communication and Journalism