Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

Tracey Agyapong

New York,NY

Summary

Dynamic marketing professional with proven expertise in digital marketing and teamwork, demonstrated at Afrofuture. Excelled in boosting sales through innovative email campaigns and collaborative project execution, achieving significant brand awareness and engagement. Skilled in SEO and event planning, with a track record of enhancing campaign performance and operational efficiency. Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures. Diligent Marketing Analyst adept at driving sales and increasing revenue through targeted marketing initiatives. Strong knowledge of managing newsletter creation and distribution. Offering 4 years of demonstrated industry success.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Afrofuture, Culture Management Group
12.2019 - Current
  • Boosted sales by designing and executing creative email marketing campaigns.
  • Planned and executed internal and external marketing events.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns. Increasing engagement by 67%.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Analyzed campaign performance data to refine marketing strategies, leading to better targeting and engagement.

Junior Marketing Analyst

Paragon
07.2023 - 09.2024
  • Assisted in the preparation of monthly progress reports, detailing project statuses and notable achievements.
  • Managed social media accounts to increase brand visibility, foster community engagement, and drive website traffic.
  • Participated in brainstorming sessions for creating innovative promotional materials that effectively communicated product benefits.
  • Assessed KPIs to achieve in-depth understanding of campaign performance.

Programs and Production Manager

Kencity Media and Entertainment
12.2021 - 02.2023
  • Created streamlined production schedules of over 19 shows and movies and collaborated with production employees to communicate objectives and goals.
  • Managed multiple projects concurrently, ensuring timely completion and meeting budget constraints.
  • Collaborated with cross-functional teams to ensure timely delivery of high-quality products according to customer requirements.
  • Coordinated with sales and marketing departments to align production schedules with demand forecasts, maximizing both efficiency and customer satisfaction.

Education

Mass Media Communication

Purdue University
West Lafayette, IN

Skills

  • SEO
  • Online marketing strategies
  • Teamwork and Collaboration
  • Customer Service
  • Adobe Photoshop
  • MS Office Suite
  • Digital Marketing
  • Operations Management
  • Content Development
  • Social Media
  • Event Planning
  • Campaign Management

Certification

Google Ads Search Certification

Microsoft Advertising Search Certificate

Additional Information

Modern Day Moms of Accra- Series Editor

Bozoma Saint John Black Gold Fest- Production Assistant

Timeline

Junior Marketing Analyst

Paragon
07.2023 - 09.2024

Programs and Production Manager

Kencity Media and Entertainment
12.2021 - 02.2023

Marketing Coordinator

Afrofuture, Culture Management Group
12.2019 - Current

Mass Media Communication

Purdue University

Similar Profiles

CREATE PROFILE
Tracey Agyapong