Tracey Bingham
Hopkinton,MA
Summary
Resourceful professional with 15 years of experience in consulting, sales, SaaS solutions, client success management, higher education, workforce education program design and business strategy. Results-oriented leader with a record of creating and implementing strategies to drive growth and exceed business objectives. Well-versed in higher education, global learning and workforce education strategies with a passion for helping businesses maximize their talent. Recognized for leadership skills, business development and innovation and act as a natural mentor and trainer to colleagues.
Overview
20
20
years of professional experience
Work History
Senior Solutions Consultant, EdStrategy
Bright Horizons
11.2023 - Current
- Serve as the subject matter expert (SME) and mentor for Solutions Consultants
- Support the growth team by leading high-profile sales discovery conversations
- Perform and present policy reviews and gap analyses for high-challenge/high-profile clients to provide recommendations based on best practice, data analysis, industry benchmarks, and knowledge of industry and educational trends
- Perform qualitative and quantitative data analyses to support client decision making
- Provide strategic program design with education strategy and research-informed recommendations
- Create process and workflows for new product and partnership models.
Workforce Education Solutions Consultant
Bright Horizons
11.2016 - 11.2023
- Consulted corporate clients on talent management strategies and map corporate learning needs to education pathway solutions
- Developed solutions for education assistance policy implementation, technology enablement and change management
- Brokered partnerships between academic partners and corporate clients
- Advised academic partners on corporate outreach strategies
- Led industry thought leadership webinars on tuition assistance and talent management strategies
- Produced and manage quarterly academic newsletter that is shared with over 300 client contacts
- Supported sales and client relations teams on upsell strategies and new revenue streams.
Senior Manager, Education Network
Bright Horizons
02.2015 - 11.2016
- Promoted to Senior Manager to serve as a key leader and mentor on the Education Network team
- Developed and led program and corporate outreach strategy for over 200 education partners
- Assist with academic partner account management and renewal strategy
- Hosted webinars and education events for corporate clients and employees
- Led new client orientation strategy calls to help successfully launch clients with academic services solutions.
Manager, Education Network
Bright Horizons
09.2012 - 02.2015
- Hired to build out and grow academic partnerships program
- Established and executed overall growth and outreach strategy, resulting in 35% growth in the program in the first year
- Negotiated corporate tuition pricing and programming with key colleges and universities for corporate clients
- Led education program rebranding strategy
- Established an account management process through salesforce
- Assisted with new client implementations, helping with policy review and consultation, launch communication strategies and presented academic services program to senior HR and L&D leaders.
Member Services Director
Eduventures Inc.
02.2011 - 09.2012
- Lead client services for 60 members for the Enrollment Management and Academic Leadership Programs, providing client support and advising to senior level administrators within higher education
- Collaborate with Program Directors and Research Account Managers to provide member orientation and enrichment plans to ensure client satisfaction and renewal
- Responsible for new client acquisition for the Enrollment Management Division
- Build and execute a sales strategy to bring in new client business through product development, targeted marketing campaigns, and presenting at industry conferences
- Developed a research agenda and program portfolio that provides Enrollment Management leaders with essential tools and resources to drive innovation and change within their organizations
- Present services and cutting-edge research to senior administrators at industry events and campus site visits nationally
- Scope, compose and deliver custom client proposals
- Manage one Inside Sales staff to support lead generation and pipeline activity for new client engagement.
Inside Sales Representative
Eduventures Inc.
07.2010 - 02.2011
- Assisted Member Services Director with new client acquisition through sales prospecting and lead generation
- Developed a streamlined pipeline management process to track pipeline activity and forecast sales projections
- Worked closely with the Vice President of Marketing and Sales to implement practices throughout the sales team
- Coordinated with the Marketing Department to develop effective sales campaigns and conference events to drive client activity and support pipeline growth
- Managed individual pipeline, building relationships with clients from initial prospecting through closed sale
- Created an Inside Sales Training Model for new sales staff.
University Relationship Manager
EF Institute for Cultural Exchange Inc.
07.2007 - 07.2010
- Assisted Program Director in managing and developing EF's innovative college programs
- Responsible for managing the sales in Northeast region
- Understand and report regional growth of new client activity, while acting as liaison between partnerships with universities and EF sales team
- Responsible for designing business model and aligning placement in competitive market
- Researched prospective clients and develop networking relationships through site visits and involvement in regional International Education conferences
- Collaborated with marketing team on the design of print and web marketing specific to College Study Tours while solely responsible for creating and updating the product manual and PowerPoint presentation
- Attended regional convention for new clients in Paris
- Ran informational seminars and trainings for group leader development
- Maintained partnerships with global operations offices to streamline product development
- Responsible for managing individual travel while booking a heavy volume of meetings and presentations for new and existing clients.
Product Coordinator/Team Leader
EF Institute for Cultural Exchange Inc.
01.2006 - 07.2007
- Promoted to team leader for 10 member sales team
- Managed team sales goals while facilitating increased productivity and enhancing employee morale
- Acted as liaison to upper management
- Coordinated and ran first annual Educators Convention for clients in Seattle, WA
- Effectively trained 50 educators on EF products and programs
- Responsible for conducting interviews and training programs for new employees
- Led new-hire orientation meetings and managed the team mentor program
- Managed sales and operations for over 100 clients; initiating customer satisfaction and increased business by 35.5%
- Led a service support team to regional office in Madrid, Spain, conducting quality control to suppliers while helping build presence and maintain relationships to customers and EF operations abroad.
Sales Consultant
EF Institute for Cultural Exchange Inc.
01.2005 - 01.2006
- Drove revenue by targeting, qualifying and selling to new customers
- Maintained strong and loyal relationships with existing high profile clients
- Consistently exceeded sales goals by 15-20% under a deadline driven environment
- Selected as a member of EF Tours Competitive Research Project held at regional office in Rome, Italy: gathered strategies and tools for increased market share.
Education
Graduate Certificate in Organization Development & Change Management Consulting -
Penn State University
State College, PA01.2018
Bachelor of Arts - Communications
University of New Hampshire
Durham, NH01.2003
Skills
- Strategic Consulting
- Workforce Education Design
- Higher Education
- Business Strategy
- Critical Thinking
- Leadership
- Solutions Architect
- Research and Analysis
- Sales and Account Management
- Technology Enablement
- Process Improvement
- Project Management
Awards
- CLO Accelerator Certificate, Chief Learning Officer, 03/2021
- Client & Customer Service Award, Bright Horizons Awards of Excellence, 06/2017
- Growing Leaders Program, Bright Horizons, 10/2016
- Certification in Career and Education Advising, Council for Adult and Experiential Learning, 03/2015
- Rising Star Award, Bright Horizons Awards of Excellence, 06/2014
- Presidents Club Award for Outstanding Achievement, EF Education, 07/2007
- The Commonwealth Institute Leadership Seminar, 01/2011
- Advanced Public Speaking Training, EF Education, 12/2007 & 12/2008
- Business Writing Workshop, EF Education, 12/2008
- Leadership and Management Development Track, EF Education, 01/2005-07/2007
Achievements
- Promoted to Senior Solutions Consultant, 11/2023, Serve as a team lead and SME for client strategy and program design
- Promoted to Solutions Consultant at EdAssist, 11/2016, Lead expert in consulting companies around their talent development and corporate education strategies
- Nominated for Growing Leaders program and selected for Rising Star award for business development efforts at EdAssist, 6/2014 & 10/2016
- Promoted to Member Services Director after 6 months with Eduventures, 02/11, Lead member services, business development, and manage clients renewals and new sales acquisitions for the Enrollment Division, resulting in 80% YOY revenue growth
- Successfully pioneered new business product, EF College Study Tours, 2009, Generated 3 million dollars in sales with 50% market growth. Established over 300 new client relationships
- Chosen to participate on 6 member marketing team, Strategize new sales incentives, develop annual sales brochure and revise web content and design for EF College Study Tours
- Recipient of Presidents Club Award for Outstanding Achievement at EF Education, 01/07, Based on sales performance and leadership initiatives
- Nominated for Team Leader by regional sales managers at EF Education, 01/06, Demonstration of leadership and success within a competitive sales team
- International experience, May 2005-June 2005 (Rome, Italy), April 2006 (Madrid, Spain), Worked out of EF regional offices providing support to visiting tour groups as well as conducting quality assessment and negotiations with suppliers
Timeline
Senior Solutions Consultant, EdStrategy
Bright Horizons
11.2023 - Current
Workforce Education Solutions Consultant
Bright Horizons
11.2016 - 11.2023
Senior Manager, Education Network
Bright Horizons
02.2015 - 11.2016
Manager, Education Network
Bright Horizons
09.2012 - 02.2015
Member Services Director
Eduventures Inc.
02.2011 - 09.2012
Inside Sales Representative
Eduventures Inc.
07.2010 - 02.2011
University Relationship Manager
EF Institute for Cultural Exchange Inc.
07.2007 - 07.2010
Product Coordinator/Team Leader
EF Institute for Cultural Exchange Inc.
01.2006 - 07.2007
Sales Consultant
EF Institute for Cultural Exchange Inc.
01.2005 - 01.2006
Graduate Certificate in Organization Development & Change Management Consulting -
Penn State University
Bachelor of Arts - Communications
University of New Hampshire
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