Tracey C. Gibbs
Cornelius,NC
Summary
Product Manager with over 20 years of experience in developing innovative business solutions and managing complex projects. Proven track record in leading cross-functional teams to achieve strategic goals. Expertise in marketing strategy, risk management, and data analysis to drive business growth.
Overview
25
25
years of professional experience
Work History
Vice President, Senior Product Specialist
Bank of America, Deposit Payments and Products
Charlotte, NC
05.2021 - Current
- Lead and implement risk related projects for Advantage Savings products (PRAs, Control forum, PAC decks).
- Prepare Deep Dive reviews to ensure controls and metrics are operating effectively.
- Manage the Single Process Inventory including Risks, Controls, Metrics, Processes and Ratings.
- Conduct Risk Assessments for Consumer Savings; Product, Targeted and UDAAP.
- Develop reporting for monthly Risk Scorecards to identify issues/metrics that require review or escalation.
- Enter monthly metric ratings into ORCIT.
- Lead project for the annual America Saves campaign.
Vice President, CashPro Product Manager
Bank of America, Digital Channels
Charlotte, NC
04.2019 - 05.2021
- Developed global marketing communication strategies to introduce digital products and drive adoption of new CashPro products and product enhancements.
- Managed complex, cross-functional projects to deliver communications for Treasury Sales and CashPro clients.
- Partnered with Product Managers to build strategy and implement strategic delivery.
- Created, edited, and reviewed technical documents before client delivery to ensure client-friendly content.
- Facilitated sales briefings, Learning Series, client, and associate webinars for various CashPro products.
Vice President, Business Consultant (Contractor)
Wells Fargo, Integrated Marketing
Charlotte, NC
04.2018 - 04.2019
- Led Reputational Marketing projects developed to rebuild the Wells Fargo brand for Mortgages and Home Equity.
- Educated and drove new customer engagement introducing a robust, multi-channel Welcome Program.
- Provided data analysis, tracking, and reporting information as needed.
Senior Digital Brand Advocate (Contractor)
Lowe’s Corporation, Digital Merchandising
Mooresville, NC
11.2017 - 04.2018
- Built partnership with Moen to drive a best-in-class online customer e-business experience, enhance the brand’s online presence to increase conversion, drive traffic and grow sales on the lowes.com site.
Project Manager (Contractor)
Wells Fargo, Integrated Marketing
Charlotte, NC
03.2017 - 10.2017
- Reviewed Consumer Lending Group direct marketing collateral to develop a consistent brand message.
Project Manager (Contractor)
Bank of America, Global Records Management
Charlotte, NC
09.2015 - 03.2017
- Led a team of business analysts to bring Global Records Management systems applications into compliance.
- Exceeded forecast and migrated over 2,000 applications.
Marketing Acquisitions Manager
Citigroup, Citi Cards Marketing
Long Island City, NY
04.2004 - 03.2015
- Flawlessly executed marketing acquisitions campaigns that consistently exceeded forecasts.
- Developed streamlined processes to provide governance and structure for the speed-to-market strategy.
- Ability to translate high-level business goals into profitable implementation strategies.
- Led and energized high-performance teams.
Marketing Manager, Tele sales
JPMorgan Chase, Consumer Cards Marketing
New York, NY
05.2001 - 04.2004
- Managed all aspects of telemarketing acquisition campaigns.
- Developed scripting for inbound and outbound telemarketing channels.
- Led the RFP process to select and onboard three new telemarketing vendors.
Brand Manager
American Express Company, Global Advertising
New York, NY
11.2000 - 05.2001
- Reviewed and approved marketing collateral in support of the American Express Brand in all digital, direct mail, telemarketing, radio, television, and national print advertising communications.
Education
Bachelor of Arts - English, Minor in Marketing
Pace University, Dyson College of Arts and Sciences
New York, NYSkills
- Product management
- Cross-functional collaboration
- Marketing strategy
- Risk management
- Project management
- Strategic planning
Timeline
Vice President, Senior Product Specialist
Bank of America, Deposit Payments and Products
05.2021 - Current
Vice President, CashPro Product Manager
Bank of America, Digital Channels
04.2019 - 05.2021
Vice President, Business Consultant (Contractor)
Wells Fargo, Integrated Marketing
04.2018 - 04.2019
Senior Digital Brand Advocate (Contractor)
Lowe’s Corporation, Digital Merchandising
11.2017 - 04.2018
Project Manager (Contractor)
Wells Fargo, Integrated Marketing
03.2017 - 10.2017
Project Manager (Contractor)
Bank of America, Global Records Management
09.2015 - 03.2017
Marketing Acquisitions Manager
Citigroup, Citi Cards Marketing
04.2004 - 03.2015
Marketing Manager, Tele sales
JPMorgan Chase, Consumer Cards Marketing
05.2001 - 04.2004
Brand Manager
American Express Company, Global Advertising
11.2000 - 05.2001
Bachelor of Arts - English, Minor in Marketing
Pace University, Dyson College of Arts and Sciences
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