Tracey Cicione
Lafayette Hill,PA
Summary
Seasoned Marketing and People Operations professional with 10+ years of experience, including roles as Marketing Communication Specialist and Marketing Manager, Americas. Expert in coordinating and executing events, campaigns, and content creation across various platforms; adept at fostering client relationships and driving sales opportunities. Known for exceptional collaboration skills and adaptability, ensuring seamless team efforts and successful outcomes. Highly valued for creativity, strategic thinking, and reliability in delivering results. Seeking a Marketing or Human Resources role to leverage extensive background in strategic communications, event coordination, and team leadership.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Communication Specialist
Heraeus Electronics
11.2022 - Current
- Coordinate comprehensive event and campaign schedules, ensuring alignment with marketing strategies across regions globally and providing analytical support to sales teams through lead capture and ROI tracking
- Handle global content creation and management initiatives, including editorial oversight for LinkedIn and other social media platforms, to enhance brand visibility and audience engagement
- Devise and maintain an annual content calendar for integrated public relations campaigns, effectively leveraging email marketing, company website, and social media to support trade show and event promotions
Mortgage Clerk
Toll Brothers Mortgage Company
05.2022 - 09.2022
- Managed and updated loan documentation, ensuring accuracy and compliance with relevant regulations
- Streamlined inbox management, enabling timely response to loan-related inquiries and requests
- Performed diverse administrative tasks, including expedited mail handling, to maintain efficiency in deadline-driven environments
Marketing Manager
MedRisk
09.2020 - 04.2022
- Executed range of company events, ensuring seamless integration across in-person, virtual, and hybrid platforms to enhance brand visibility and engagement
- Collaborated in development and refinement of annual marketing communication strategies, optimizing budget allocation and amplifying reach through targeted social media campaigns and industry engagement
- Developed compelling content for Request for Proposal (RFP) presentations in partnership with department leads, contributing to organization's competitive positioning in market
- Designed and produced marketing collateral to support sales team, nurturing client relationships and contributing to development of sales initiatives
Marketing and Events Coordinator
MedRisk
06.2016 - 09.2020
- Orchestrated the successful execution of all company events, ensuring seamless operations at various large-scale trade shows
- Developed and disseminated engaging content across social media platforms, supplementing broader marketing strategies
- Crafted and refined marketing materials to support the sales team, contributing to targeted marketing initiatives
- Oversaw financial responsibilities including corporate credit card expenditures and annual budget planning, while also contributing editorial skills to a monthly journal publication and fostering workplace morale by organizing employee recognition events
Patient Advocacy Assistant Supervisor
MedRisk
01.2013 - 06.2016
- Managed a team in a high-volume call center environment, ensuring efficient operations and excellent customer service delivery
- Coordinated multiple employee functions, successfully executing events for large groups to foster team unity and company culture
Education
Bachelor's Degree - Human Services, Psychology, Sociology
Villanova University
Villanova, PennsylvaniaSkills
- Microsoft Suite, Salesforce, Jira, and SharePoint
- Trade Show and Event Coordination and Execution
- Social Media Campaigns and Strategy
- Competitor Analysis
- Thorough Attention to Detail and Organization
- Client Relationship Management
- Project Management and Task Prioritization
- Strong Written and Verbal Communication
- Adaptability and Flexibility
- Negotiation
- Creative Thinking
- Time and Crisis Management
Certification
- Social Media Marketing and Social Media Advertising – LinkedIn Learning
- First Aid Certification
Timeline
Marketing Communication Specialist
Heraeus Electronics
11.2022 - Current
Mortgage Clerk
Toll Brothers Mortgage Company
05.2022 - 09.2022
Marketing Manager
MedRisk
09.2020 - 04.2022
Marketing and Events Coordinator
MedRisk
06.2016 - 09.2020
Patient Advocacy Assistant Supervisor
MedRisk
01.2013 - 06.2016
Bachelor's Degree - Human Services, Psychology, Sociology
Villanova University
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