Summary
Overview
Work History
Education
Skills
Timeline
Recognitions
Hi, I’m

Tracey Clayborn

Washington,DC
Tracey Clayborn

Summary

Highly-motivated, results-driven marketing and communications professional with 15 years experience and desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Offering executive/integrated communications and digital marketing expertise. Highly organized, personable, proactive and punctual professional with team-oriented mentality.

Overview

15
years of professional experience

Work History

UnitedHealthcare

Associate Director of Corporate Communications
02.2023 - Current

Job overview

  • Responsible for leading integrated communications for UnitedHealthcare Employer & Individual Domestic, a $65 billion division of UnitedHealthcare and the nation’s largest business serving the health coverage and well-being needs of employers and consumers
  • Collaborates with marketing team members on campaigns that included social media outreach and digital advertising initiatives
  • Develops and implements internal communications plans to ensure consistent messaging across the organization
  • Creates and distributes content for employee newsletters, emails, intranet sites, video stories and other communication channels
  • Coordinates with senior leaders on developing presentations to deliver key messages to employees
  • Organizes town hall meetings to communicate changes in company policies or procedures
  • Develops crisis management plans in case of negative publicity or unforeseen events
  • Maintains an active presence across various social media platforms including Twitter, Facebook, YouTube, Instagram
  • Generates creative ideas for content development that would engage target audiences effectively
  • Liaises between senior executives within the organization and external stakeholders such as investors or partners
  • Stays up-to-date on social media and digital content trends to engage on trending topics and share best practices
  • Generates reports regarding the success of social media initiatives
  • Updates and monitors content on Facebook, Twitter, Google, LinkedIn and Instagram

Perdue Farms Corporate Office

Corporate Communications Manager
12.2020 - 02.2023

Job overview

  • Built internal communications infrastructure for $10B business with 194,000 employees as its audience base
  • Led corporate intranet refresh to enhance associate user experience, driving collaboration with IT on execution and launch, and empowering content creators in deployment of new platform
  • Developed social media governance, guidelines, and cadence to support interactive functionality on internal and external channels
  • Developed for strategic planning and supervision of public relations programs and media placements
  • Worked collaboratively with business owners of retail, e-commerce, community relations, and more to ensure budgeted goals are met for those categories
  • Led CEO and executive communications, corporate social responsibility and brand reputation
  • Managed day-to-day communications with internal stakeholders including executives, board members, and employees
  • Composed speeches for executive presentations at industry forums, trade shows and conferences
  • Generated reports on media outreach activities such as earned impressions or website traffic
  • Created an editorial calendar outlining upcoming topics relevant to the organization's mission
  • Developed creative concepts for campaigns that were both entertaining and informative
  • Tracked key KPIs to ensure revenue maximization and customer interest

Lockheed Martin Corporate Office

Senior Communications Representative
04.2019 - 12.2020

Job overview

  • Served as lead communications representative for the culture and values beat, focusing on global diversity and inclusion projects and ethics initiatives
  • Composed speeches for former Chairman, President and CEO Marillyn Hewson and additional senior leaders to ensure brand reputation, legacy and accuracy during external events and social media platforms
  • Curated value-add content for diversity, equity and inclusion partners, particularly for C-suite leadership and influencers
  • Created standards of procedures, used for internal stakeholders and external partners, for C-suite media requests and involvement in both internal and external campaigns and events
  • Collected, analyzed, and interpreted qualitative and quantitative data and information to develop thorough understanding of stakeholder needs
  • Provided expert counsel to senior leaders and managers to build communication and dialogue skills
  • Successfully led ethics and values annual reports for Lockheed Martin functions that reach over 110,000 employees, globally
  • Counseled 250 communications team members and business partners on ways to develop messages that resonate with multiple internal stakeholder groups
  • Partnered closely with government relations communications teams to narrate a cohesive story around how the company's mission aligns in relation with policymakers
  • Developed and implemented corporate communication strategies to create a positive brand image

Sodexo Headquarters

Integrated Communications Manager
11.2017 - 04.2019

Job overview

  • Owned communications and marketing strategies with a 360 approach for Sodexo, global leader in sustainable food and valued experience
  • Portrayed strong interpersonal skills to influence change with board members, employees and external relations
  • Counseled executives and C-suite leaders on their role in effective integrated communication
  • Increased employee participation in annual Engagement Survey to 40% by designing interactive and engaging strategic communication plan
  • Served as lead communicator and scrub master to project manageme company-wide deployment for Office 365 tools
  • Maintained editorial calendar company's North America intranet, to ensure a collective brand voice for a readership of 130,000 employees
  • Created and distributed content for employee newsletters, emails, intranet sites, video stories and other communication channels
  • Organized town hall meetings to communicate changes in company policies or procedures
  • Oversaw and coordinated blend of vendors, agencies and internal teams responsible for media channels, segments and services including creative, content, web advertising, email, social media and programming to effectively implement the overall marketing strategy.

American Kidney Fund Corporate Office

Associate Director of Social Media and Communications
08.2014 - 11.2017

Job overview

  • Promoted from Communications Manager after successfully managing a social media audience of about 130,000
  • Grew minimal fan-base into highly engaged following via social media
  • Developed original content written in AKF “voice” and acted as marketing-brand lead to ensure consistency
  • Directed social media team of three permanent staff members and seasonal contractors
  • Managed bloggers, influencers, media, agencies and vendors and multiple groups of audience personas
  • Provided and designed visual content, video and graphics to increase audience engagement
  • Generated 70,000 YTD visits to AKF website from social media (a 40% increase over 2016 total of 49,832)
  • Researched, wrote and designed media materials, press kits, infographics, fact sheets, media backgrounders, messaging, FAQs and talking points
  • Awarded as finalists for PR News’ 2016 social media awards in two categories: “Facebook: Social Good Campaign” and “Instagram: PR Campaign"

YMCA of Metro Washington Regional Headquarters

Communications Associate
07.2012 - 08.2014

Job overview

  • Managed social media presence for CEO of YMCA of Metro Washington, Angie Reese Hawkins, the first Black woman to hold the position of president and CEO
  • Served as lead mission reporter for YMCA of Metro Washington, which governs DC, Maryland, and Virginia’s YMCA branches and program centers
  • Strategized content and focus in role, to drive growth, community partnerships and strategy
  • Drafted press releases, blogs and other materials for media
  • Developed and cultivated strategic relationships with blogger contacts and reputable media sources
  • Managed logistics and external media for Grand Opening of YMCA Anthony Bowen, multimillion-dollar renovation effort to restore the legacy of the nation’s first Black YMCA chapter
  • Oversaw development of programmatic newsletters, e-newsletters, including Board of Directors newsletter and YMCA staff newsletters
  • Provided and coordinated content for official YMCA of Metro Washington blog
  • Assisted with the planning and promotion needs of association-wide events: NBC4 Health and Fitness Expo, Healthy Kids Day, Thingamajig and the Annual Meeting
  • Researched industry trends and competitors' activities to develop new ideas for content creation
  • Monitored customer comments on various social media channels and responded in a timely manner
  • Used editing and graphic design tools to create content and visuals for social channels
  • Created social media strategies to increase sales and brand awareness, and protect brand reputation across multiple platforms

Office of the Mayor City of Mobile
Mobile , AL

Press Secretary
2009 - 2012 (3 education.years_Label)

Job overview

  • Prepared detailed reports tracking results of public relations efforts such as website traffic increases or earned media placements
  • Managed external relationships with journalists and media contacts
  • Maintained a database of contact information for reporters and editors in relevant publications
  • Provided guidance on best practices for dealing with sensitive topics in the media
  • Assisted in developing crisis communications plans for responding quickly in times of emergency situations or negative publicity events
  • Proofread documents before they were sent out ensuring accuracy of facts presented within them
  • Evaluated media inquiries and requests for interviews or comments from government representatives
  • Stayed abreast of critical news and topics of interest to canddiate

Education

The University of Alabama

English and Journalism - Bachelor of Arts & Sciences
01.2007

Skills

  • Deadline-driven
  • Creative thinking
  • Complex problem-solving
  • Strategic marketing
  • Brand management
  • Content development
  • Communications strategy building
  • Media relations
  • Brand messaging
  • Reputation management
  • Press release writing and pitching
  • Relationship building
  • Data-driven decisions
  • Budget management
  • Digital marketing
  • Marketing strategy development
  • Campaign planning
  • Content creation
  • Campaign management
  • Social media copywriting
  • Creative collaboration
  • Idea brainstorming
  • Fact-checking
  • Creative writing
  • Strong research skills

Timeline

Associate Director of Corporate Communications

UnitedHealthcare
02.2023 - Current

Corporate Communications Manager

Perdue Farms Corporate Office
12.2020 - 02.2023

Senior Communications Representative

Lockheed Martin Corporate Office
04.2019 - 12.2020

Integrated Communications Manager

Sodexo Headquarters
11.2017 - 04.2019

Associate Director of Social Media and Communications

American Kidney Fund Corporate Office
08.2014 - 11.2017

Communications Associate

YMCA of Metro Washington Regional Headquarters
07.2012 - 08.2014

Press Secretary

Office of the Mayor City of Mobile
2009 - 2012 (3 education.years_Label)

The University of Alabama

English and Journalism - Bachelor of Arts & Sciences

Recognitions

  • Toastmasters Member - Public Relations Chair (2018-2019)
  • MARCOM Honorable Mention Award for Y@Work staff newsletter
  • Member of the Association of Media and Publishing
  • Member of ColorComm
  • Senior Staff Reporter, The Crimson White (2005-2007)

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Tracey Clayborn