TRACEY CRONER
Charlotte,USA
Summary
Marketing and business development professional with proven track record of driving growth and enhancing brand visibility. Skilled in strategic planning, market analysis, and digital marketing. Known for fostering team collaboration and flexibility in fast-paced environments. Adept at aligning marketing initiatives with business objectives to achieve impactful results.
Overview
13
13
years of professional experience
Work History
Director of Marketing and Business Development
Charlotte Business Group
03.2022 - Current
- Develop and implemented innovative marketing strategies enhancing brand visibility and customer engagement.
- Spearhead brand positioning efforts, ensuring consistent messaging across all channels and platforms.
- Cultivate partnerships with key stakeholders to drive business development opportunities and events to build member database.
Administrative Assistant
4C Advisory Group
07.2024 - 12.2024
- Provided administrative support to the executive team, including scheduling meetings and managing calendars.
- Composed letters, memos, reports, emails, and other written correspondence as required by management staff.
- Entered data into spreadsheets using Microsoft Excel or other similar programs.
- Scheduled appointments between clients and customers and internal staff members.
Director of Marketing
Noble Food & Pursuits
11.2023 - 06.2024
- Liaison between marketing agency and Senior Leadership Team to coordinate all marketing campaign strategy, communication, and budget.
- Operate off a 30/60/90 day marketing campaign schedule for 6 locally-owned restaurants to increase overall sales and traffic.
- Brought back and promoted individual customer loyalty programs through Toast Software.
- Give daily updates to CFO regarding campaign metrics, budgets, analysis, etc., and present a weekly summary to the Senior Leadership Team.
Educator
Lululemon
04.2023 - 11.2023
- Interact with guests to ensure exceptional customer service.
- Facilitate a seamless end-to-end guest experience by conducting accurate and timely guest transactions.
- Perform product presentation tasks according to company standards.
Director of Marketing/Office Executive
Live To Be Happy, LLC
03.2022 - 08.2022
- Responsible for daily social media posts of promotions and branded material on Instagram and Facebook for five verticals.
- Created thematic presentations for clients within their respective verticals on the outcomes of promotions from social media dashboards.
- Developed and implemented office procedures to improve efficiency.
- Provided administrative support to management team members as required.
Director of Brand Marketing
The SL Home Group
06.2021 - 03.2022
- Coordinated the marketing management for a team of 14 real estate agents.
- Created files for open or on-the-market real estate via Canva.
- Created social media posts for SL Home Group and agents.
- Reported metrics and analytics of posts from social media dashboards.
- Re-designed company website to drive more traffic and monitored success via SEO and CRM software metrics.
Regional Marketing Manager
Orangetheory Fitness
01.2015 - 06.2021
- Responsible for all presale efforts including promotional table set-ups, presale events, community partnerships, and membership sign-ups for the successful opening of 10 studios.
- Managed continued marketing at current locations and developed marketing and social strategy campaigns across various platforms.
- Developed and implemented regional marketing strategies to maximize ROI.
- Collaborated closely with the sales team to identify target markets for specific products or services.
- Identified potential strategic partnerships to increase brand awareness within the region.
- Monitored competitor activity in the region to stay ahead of trends and leverage opportunities.
- Established relationships with media outlets within the region to promote company initiatives and news releases.
- Oversaw local advertising campaigns ensuring content is consistent with brand messaging.
- Partnered with customers and agencies to enrich digital elements, including search, social, display, mobile and retargeting.
Sales and Marketing Manager
Blackfinn Ameripub
07.2013 - 01.2015
- Implemented a cohesive marketing strategy across all media platforms and created monthly newsletter communications.
- Generated sales through the planning and execution of an average of 20 events per month.
- Created and distributed promotional materials to increase brand awareness.
- Analyzed competitor activities in the market and identified opportunities for growth.
- Maintained relationships with existing clients by ensuring their needs are met on time.
- Provided regular updates on progress of activities related to sales and marketing operations to senior management.
Store Manager
Vestique Boutique and Accessories
05.2012 - 07.2013
- Streamlined retail store operations and inventory.
- Cultivated a successful team through hiring, training, and retaining employees.
- Headed up the promotion and social media marketing for the first stand-alone store in Charlotte.
- Conducted daily store operations, including opening and closing procedures and cash handling.
- Monitored inventory levels and placed orders to restock shelves.
- Established customer service standards and monitored staff compliance.
- Organized promotional events to increase product awareness.
Education
Bachelor of Science - Business Management
Guilford College
Greensboro, NC05.2009
Skills
- Creative Direction
- Content Strategy
- Sales Enablement
- Partnership Development
- Marketing Analytics
- Project Management
- Campaign Development
Accomplishments
30 Under 30 Future Leaders of Charlotte Recipient
Leukemia and Lymphoma Visionary of the Year Candidate
Guilford Women's Basketball Team Capitan
Athletics
Women's Basketball Team, 2006-2009
Awards and Affiliations
Academic Scholarship, Guilford College, Board Member, Charlotte Business Group, Director of Marketing and Event, Top 30 Under 30 Future Leaders of Charlotte Recipient, 2025 Leukemia and Lymphoma Visionary of the Year candidate
Timeline
Administrative Assistant
4C Advisory Group
07.2024 - 12.2024
Director of Marketing
Noble Food & Pursuits
11.2023 - 06.2024
Educator
Lululemon
04.2023 - 11.2023
Director of Marketing and Business Development
Charlotte Business Group
03.2022 - Current
Director of Marketing/Office Executive
Live To Be Happy, LLC
03.2022 - 08.2022
Director of Brand Marketing
The SL Home Group
06.2021 - 03.2022
Regional Marketing Manager
Orangetheory Fitness
01.2015 - 06.2021
Sales and Marketing Manager
Blackfinn Ameripub
07.2013 - 01.2015
Store Manager
Vestique Boutique and Accessories
05.2012 - 07.2013
Bachelor of Science - Business Management
Guilford College