Tracey Fisher
Charlotte,NC
Summary
Digital Marketing Specialist and web content author with 13 years’ experience. Excellent communication skills, with strengths in collaborating with cross-functional partners to execute successful campaigns for secure site, public site, and smartphone digital assets that align with business goals. Driven and detail oriented, I am committed to staying up to date with industry trends, new technologies, and changes in the digital landscape.
Overview
13
13
years of professional experience
Work History
Marketing Production Specialist - Digital Content Execution Team
Wells Fargo
04.2021 - 12.2023
- Built, updated, and maintained digital content within content management system (CMS) for Credit Card, Commercial and Wealth Investment Management.
- Collaborated with partners from various lines of business to create and maintain high priority vanity URLs/Redirect pages for campaigns to drive client traffic to Wellsfargo.com.
- Created pre-production tickets and worked closely with team to troubleshoot and resolve presentment and fulfillment issues.
- Selected to develop a process for CEE presentment testing with digital and banking teams.
- Assisted Inbound Channel Execution team by providing them with conditioned test user IDs allowing them to test successfully before launching assets into production and negating risk for the bank.
- Trained fellow team members on how to select, condition and assign test user IDs for different placements and lines of business.
Digital Marketing Specialist – Inbound Channel Execution Team
Wells Fargo
06.2018 - 04.2021
- Executed numerous credit card campaigns while overseeing the end-to-end process all while adhering to ADA standards as well meeting SLAs guidelines.
- Collaborated with cross-functional partners to design, build and maintain advertisements to customers across Wells Fargo’s public and secure session sites.
- Ensured all content were up to Wells Fargo brand standards while using JIRA and Agile mindset.
- Identified and mitigated roadblocks with requests and deliverables to avoid compliance risks and delays with deployments.
- Resolved troubleshooting issues with assets both internally and with pre-production team.
- Provided peer reviews to my team members to ensure that all content met expectations for production.
Content Author
Spark44
04.2017 - 06.2018
- Updated and maintained Jaguar and Land Rover websites for USA and Canada with the latest product information, advertising campaigns, photography, and films
- Participated in project briefings; liaise as appropriate with Project Manager/Market Account Executives
- Ensured that all content has been added correctly following brand guidelines, checking across different browsers and devices
- Comfortable trouble shooting and amending content that does not display correctly
- QA tested modified content before deploying to live site
- Assisted with 2018 model year changeovers for all Jaguar and Land Rover models
- This included updating all imagery, prices, forms, CTA’s and copy on both websites.
Intranet Content Analyst
Sleepy’s
01.2011 - 11.2016
- Developed content that was viewed and utilized to thousands of employees
- Created content templates and documentation materials for laying out information
- Worked and teamed with every department—creative, non-creative, and technical—to develop content strategy and complete projects through execution
- Promoted from Portal Content Assistant
- Maintained and updated HTML based intranet site content utilized by thousands of corporate employees, facilitating access to the most current company information, data, and reports
- Collaborated closely with HR, merchandising, and customer care departments to research and devise a plan, including the creation of wireframes, then design new pages and content for the intranet site, which also impacted the sitemap
- Created and uploaded portal webpages, providing employees with HR, sales, training, and corporate information
- Tested and implemented the company intranet transfer from Oracle to Orchestra by designing and developing UI
- Added key, relevant input and strategies based on analysis for the complete redesign of the company portal
- Supervised the Portal Intern, assigning and reviewing projects for 100% readiness for execution
- Daily, coordinated repairs with critical internal departments, such as CRM and HRIS, resolving end-user issues
- Resolved employees’ portal issues, restoring accounts, allowing for security clearance accordingly, and enabling access to needed content—commissions, bonuses, logistics, and inventory reports.
Education
Bachelor of Arts - Communications
State University New York College
Oneonta, NYSkills
- Content Management Systems (CMS)
- Digital Marketing
- Communications
- Web Content Management
- Writing (for the Web)
- User Acceptance Testing (UAT)
- Digital Advertising
- Paid Media
- Content Development
- Project Management
- Campaign Strategy and Execution
- User Experience (UX)
- Cross-Functional Collaboration
- Search Engine Optimization (SEO)
- SDL Tridion
- JIRA
- IMO
- Aprimo
- HTML
- Snag-it
- Adobe Acrobat Pro
- Microsoft Office
- Oracle
- Browserstack
Timeline
Marketing Production Specialist - Digital Content Execution Team
Wells Fargo
04.2021 - 12.2023
Digital Marketing Specialist – Inbound Channel Execution Team
Wells Fargo
06.2018 - 04.2021
Content Author
Spark44
04.2017 - 06.2018
Intranet Content Analyst
Sleepy’s
01.2011 - 11.2016
Bachelor of Arts - Communications
State University New York College
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