Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Tracey Gaven-Bridgman

Cranford

Summary

Dynamic, strategic executive and team leader with over 30 years of proven success in driving profits, leveraging technology, and creating an exceptional omnichannel customer experience. Adaptable and entrepreneurial-minded leader who has successfully grown founder-led businesses into global brands by consistently pursuing excellence in every action, compelling consumers to purchase products and maintain brand loyalty. Delivers results through deep-rooted partnerships and relationships, expertise in distribution and real estate strategies, talent development, effective product strategy, data-driven insights, and cost-effective marketing. Focuses on relevance and sustainability to ensure efforts yield tangible growth and lasting impact.

Overview

35
35
years of professional experience

Work History

Vice President of North America Stores & Operation

Nike
02.2023 - Current
  • Responsible for leading a $5B, 20,000+ team in North America supporting Stores, Operations, Training and O2O Services for the world’s largest athletic footwear company.
  • Transformed the North American store performance by creating simplified OKRS to drive foundational behaviors that delivered 150bps YOY conversion growth across the portfolio.
  • Optimized the labor model by influencing and leading the transition from a flat SPLH model to a rate of sale model supported by the training and implementation of an advanced WFM system.
  • Redesigned the organizational operating model to shift from a concept specific to concept agnostic alignment to breakdown team silos, improve cross functional knowledge and collaboration and build team culture and expertise.
  • Shifted the organizational mindset to lead a company operated North American real estate portfolio, edited underperforming locations, and creating efficiencies in site selection, build out, in store experience and revenue goals by outsourcing and redeploying resources.
  • Inspired, trained and developed all teams across North American portfolio with addition of annual and quarterly leadership camps designed to create meaningful, sustainable and replicable career pathways and succession planning for leaders in all functional disciplines.

Regional Vice President of Operations

Starbucks
01.2017 - Current
  • Total responsibility for field operations, sales, profit, experience and engagement strategy for employees and customers of a $1.5B portfolio supporting more than 500 stores and15,000+ employees for the leading global coffee company
  • Crafted and executed a transformational plan for talent, experience and profitability resulting in comp growth of 900bps and historically high market improvements in engagement at all levels, succession, profitability and customer experience
  • Developed and promoted a deep pipeline of talent with a focus on right leader in every role to build the best team in retail
  • Up leveled talent- to make NYM more attractive again
  • Reduced employee turnover at all levels- barista to regional director and increased stability
  • Evolved the Regional portfolio strategy, opening and redefining brand building iconic store locations, co-creating the design, operations and launch of new store concepts and urban distribution center, including the adoption and cascade of the market planning strategy at national level
  • Executed the Regional strategy for accelerated leveraging Cascara Project to strengthen and accelerate growth mindset to reimagine NYM market post COVID19
  • Prioritized trade area with a hub & spoke philosophy to more effectively serve each community
  • Accelerated new concepts- opened 7 PUP Windows,3 CIs and converted and co- created/activated UDC in200+ stores
  • Crafted and led strategy through multiple regional and national crises including, acts of terrorism, national health crisis and global pandemic, racial and political unrest with peaceful and productive outcomes
  • Evolved the Brand experience within the market through deep rooted relationship and strategic plans to support community/ civic engagement with police, first responders, and social service networks
  • Member of the Board of the United Way NYC, City Year, The NY and NJ Food Bank and YWCA and has been instrumental in crafting and executing the strategy to build a better future for our communities through food and housing security and education

Senior Vice President of Sales

Tonal
05.2022 - 02.2023
  • Evolved the strategy and sales for retail, B2B, B2C and new channel functions, operations, profit, experience and engagement for employees and customers for an intelligent digital fitness company
  • Charged with creating a seamless, high touch omni-channel experience integrating Growth, Customer Care, Logistics, People and Marketing Teams cross functional partnerships to deliver organizational KPIS of a $500M mid growth stage privately held organization
  • Reduced G&A expenses by 18% by reallocating and deploying retail HCT to meet short- and long-term organizational demands and strategy and improved talent acquisition and retention, implemented financial labor management systems to further optimize efficiencies in scheduling, leveraged retail sales team to test, learn and support inbound customer chat demand, improving conversion by 1000bps, and enhancing labor productivity by 25%

Executive Vice President of Retail

FTF- Fashion to Figure
01.2015 - 01.2017
  • Led strategy, budget, and execution for all retail and company operations for a women’s plus size specialty apparel company in the U.S
  • Re-engineered company infrastructure and payroll model to afford improvements in productivity and GMROI of10% in six months
  • Mitigated and overcame annual sales deficit within5 months of hire
  • Responsible for implementation of field initiatives including POS and IS system changes, brand marketing events and social media communication, retail partnerships and wholesale
  • Designed and implemented companywide performance review process, launched HR cloud tool, national management and associate training programs to enhance operational policy compliance, leadership skills, customer service standards, product knowledge and merchandising skills
  • Created and launched a field selling and service model, CSM and Gatekeeper protocols, retail and field management intranet systems and enhanced store reporting to improve consistency of execution, streamline and reduce workload, and enhance internal and external customer experience

COO/ Founder

T.G.B. CONSULTING
01.2012 - 01.2017
  • Created and launched a business supported by a team of5 consultants who lead with a relentless focus on working with retail and wholesale clients ranging in size from 200 million to 3 Billion
  • Developed and executed strategies to achieve excellence in store locations, store environments, product offering and visual merchandising, front and back office operations, organizational structure and training and development programs for excellence in employee and customer experience
  • Client experience included but not limited to: Acting as the American agent to support the marketing and distribution of a London based athletic apparel company into North American specialty department stores; refining the product assortment, information, marketing and training for the consumer field representatives and agents; supporting the scaling and development of a 3-year business plan including but not limited to: real estate selection,4-wall contribution and G&A budgets, U.S
  • Labor laws and practices; and developing and executing the retail store operations plans for recruiting training and development of retail teams, operational policies, inventory management and assortment, merchandising and service experience for the expansion of a privately held Italian cosmetic brand into the United States

Senior Director of Retail Strategy and Services

EQUINOX
01.2012 - 01.2014
  • Global responsibility for developing and leading the strategy and design plan to ignite growth addressing sales, vendor relationships/exclusivity and design within an expanding business model across four Divisions and sales in excess of $500 million in the U.S., London and Canada
  • Responsible for the management, development and execution of inventory assortments, in store and virtual merchandising, retail and corporate operations and finance, field and corporate human resources, sales force training programs and consumer relations
  • Initiated and deployed strategic vendor partnerships (Nike, Lululemon Stella McCartney, Beats Music etc.) to engineer a retail business model that included private label merchandise, e commerce and affiliate marketing
  • Developed annual budgets and 3-year operational plan to transition to business environment lead by the functional fitness disciplines of movement, nutrition and regeneration

Vice President of U.S. Gap Specialty Stores

THE GAP
01.2011 - 01.2012
  • Responsible for all United States Gap Brand Specialty Stores in over 600 locations including: strategic planning, field personnel, training, merchandising, and4-wall expenses encompassing a total of $3 billion in annual sales
  • Re-engineered the field leadership structure by zone and market to support and improve the internal and external customer experience
  • Defined, tested and launched a new field payroll model to enhance the customer service standard and improve operational efficiency

Senior Vice President of Stores and Operations

POLO RALPH LAUREN
01.2008 - 01.2011
  • Developed leadership strategy and execution for140 U.S
  • Factory concepts stores totaling $1.1billion in sales by aligning people to exceed planned sales and KPI results for 3 consecutive years
  • Total responsibility for all home office operations, field and inter-company communication, strategic planning and budgeting inclusive of all4- wall expenses from payroll to construction budgeting
  • Management of real estate strategy, selection, long range planning, capital expense strategy
  • Developed and executed field payroll scheduling model, shifted staffing matrix to improve customer to service ratios while effectively managing store selling costs and reducing loss of human and physical assets
  • Defined, created and launched hire to retire human resource planning including orientation, career mapping and talent development planning
  • Accomplishments also include enhancements to field and HO IT and POS systems resulting in workload efficiency improvements of 30%
  • Created and launched a field selling and service model, CSM and Gatekeeper protocols, retail and field management intranet systems and enhanced store reporting to improve consistency of execution, streamline and reduce workload, and enhance internal and external customer experience

Regional Director of Stores

LOEHMANN’S
01.2005 - 01.2007
  • Management of all store operations, merchandising, planning/distribution and human resources for a $160 million territory spanning from Manhattan to Washington D.C
  • And Texas leading18 direct reports in13Store Locations
  • Successfully organized and managed all personnel and store operations for11 new stores and3 remodels under budget
  • Management and maintenance of all corporate initiatives that enhanced the customer experience, including, but not limited to: data base growth, personal shopping program, mystery shop services, selling floor and POS management

Vice President/ Regional Director of Stores, Northeast-Off5th

SAKS FIFTH AVE.
01.2003 - 01.2005
  • Total field responsibility for the operations, merchandising and human resources of a $150 million territory in the Northeast United States leading 16 direct reports and 800 store employees
  • Communication, maintenance and management of all corporate growth programs and initiatives, including but not limited to: private label credit card, merchandising and database growth
  • Management and maintenance of merchandising standards including inventory management and flow, visual presentation, marketing and POS outreach programs including design and implementation of an associate incentive program driving private label credit card new accounts to a 400% increase from prior year

Director of Field Operations

J. CREW
01.1998 - 01.2003
  • Management of total company field leadership, communication, development, training and execution of store operations including8 direct reports supervising more than $400 million dollars in annual sales in over300 U.S retail locations
  • Coordination with field personnel, human resources training, national sales meetings, store planning, construction and merchandising for retail policies and procedures written and executed through operations department including: POS/IT, Store services and supplies, customer service and field communication
  • Designed, produced and implemented New Store Operations Manual to enhance and standardize store operations, execution and maintenance
  • Responsibility for implementation of all field initiatives for over300 retail stores including POS and IS system changes, corporate events and private label credit card program, Retail Communiqué, Gatekeeper protocol and functional schedules, management and associate training programs, customer service standards and merchandising direction

International Sales Manager

NINE WEST GROUP INC.
01.1996 - 01.1998
  • Overall responsibility for sales and exportation outside the borders of the United States encompassing and annual sales volume of $500 million in12 countries and over300 points of distribution
  • Total staffing responsibility for all international agents and brand managers including succession planning and brand development
  • Negotiated, developed and facilitated product development, sales, sourcing, marketing, merchandising and advertising efforts in all foreign markets and maintained and monitored licensing, agent and distributor agreements

Regional Sales Manager

ESTEE LAUDER CORPORATION (PRESCRIPTIVES)
01.1990 - 01.1996
  • Responsible for a sales territory of $160 million encompassing92 locations,300+ employees and12 direct reports within the Northeast United States and Canada, including the management of NY based National Accounts
  • Recipient of President’s award5 consecutive years
  • Total fiscal management for all budget preparation and execution of sales forecasting, assortment analysis and selection, construction and4-wall expenses, staffing, training and development of sales incentives and brand compliance, visual graphics and advertising expenses to include print media and promotional events

Education

B.S. - Marketing, Political Science

ST. JOHN’S UNIVERSITY

Skills

  • Team leadership
  • Relationship building
  • Sales strategy
  • Negotiation
  • Market analysis
  • Communication and Collaboration
  • Talent Development and Succession planning
  • Critical thinking
  • Strategic planning
  • Budget development and financial management
  • Business development
  • Complex Problem-solving

Affiliations

  • Board Member United Way of NYC S 2018- present

Timeline

Vice President of North America Stores & Operation

Nike
02.2023 - Current

Senior Vice President of Sales

Tonal
05.2022 - 02.2023

Regional Vice President of Operations

Starbucks
01.2017 - Current

Executive Vice President of Retail

FTF- Fashion to Figure
01.2015 - 01.2017

COO/ Founder

T.G.B. CONSULTING
01.2012 - 01.2017

Senior Director of Retail Strategy and Services

EQUINOX
01.2012 - 01.2014

Vice President of U.S. Gap Specialty Stores

THE GAP
01.2011 - 01.2012

Senior Vice President of Stores and Operations

POLO RALPH LAUREN
01.2008 - 01.2011

Regional Director of Stores

LOEHMANN’S
01.2005 - 01.2007

Vice President/ Regional Director of Stores, Northeast-Off5th

SAKS FIFTH AVE.
01.2003 - 01.2005

Director of Field Operations

J. CREW
01.1998 - 01.2003

International Sales Manager

NINE WEST GROUP INC.
01.1996 - 01.1998

Regional Sales Manager

ESTEE LAUDER CORPORATION (PRESCRIPTIVES)
01.1990 - 01.1996

B.S. - Marketing, Political Science

ST. JOHN’S UNIVERSITY

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