Summary
Overview
Work History
Education
Skills
Websites
Timeline
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TRACEY KARKA

Austin

Summary

Accomplished and highly passionate professional with over 20 years of experience in designing human-centered strategies, innovative solutions, and creative communications. Able to develop best fit and innovative communication strategies as per organizational goals and objectives to enhance brand reputation and stakeholder engagement. Talent to lead crisis communication initiatives, providing timely responses to mitigate reputational risks and maintaining stakeholder trust during challenges. Ability to implement internal communication programs to foster employee engagement, alignment with corporate values, and dissemination of key information across the organization. Capacity to establish and nurture relationships with key media outlets and industry influencers, securing positive media coverage and enhancing the organization's credibility. Aptitude to create and execute initiatives to engage with diverse stakeholders, including employees, investors, customers, and community members, fostering strong relationships and elevating brand reputation. Demonstrated expertise in making complex information and challenging subject matters easily digestible and authentic. Proficient in educating, inspiring, and motivating various stakeholders to lead successful campaigns and transformations. Known for global impact on positive social change, particularly in advancing women and girls in STEM.

Overview

24
24
years of professional experience

Work History

Director of Communications and People Engagement

Accenture
Austin
01.2021 - Current
  • Development of strategic communications and employee engagement plans to align with modern ways of communicating, and consistently evolving and adapting to engage and motivate employees.
  • Lead global initiatives aimed at engaging employees, communicating key messages, and driving behavioral and social change within the organization.
  • Lead human-centered global initiatives for health and wellbeing, employee morale and recognition, and training leaders how to be great people leaders so that their teams feel cared for both professionally and personally.
  • Spearhead crisis communications efforts to ensure timely and effective dissemination of information during challenging times.
  • Designed Careers web pages for easily digestible content and consumption.
  • Lead Accenture’s initiative for employee engagement and employee listening, including Great Place to Work certification and high rankings.
  • Collaborate with cross-functional teams to develop and execute communication strategies aligned with organizational goals.
  • Implement innovative communication tactics to foster a sense of belonging and community among employees.
  • Analyze engagement metrics and feedback to continuously optimize communication strategies and initiatives.
  • Collaborate with client stakeholders to assess organizational readiness and develop tailored change management strategies.
  • Design and execute comprehensive communication plans to ensure effective stakeholder engagement and alignment throughout the implementation process.
  • Successfully led global programs in communications and people engagement for social and behavioral change, impacting Accenture's 700,000 employees across 120 countries.
  • Drove initiatives to boost employee morale, productivity, and well-being through strategic communication campaigns.

Consulting Manager

Accenture
Austin
01.2018 - 01.2021
  • Oversaw and directed the Change Management Workstream, including designing the Change Plan and Strategy for multiple global launches.
  • Spearheaded efforts to drive timely and meaningful communications, fostering cohesion within the team to maintain the program's schedule, provide organization, and enhance morale, knowledge sharing, and program growth.
  • Designed and successfully implemented an Enablement communications strategy for a global SAP S/4 Program, managing 500+ personnel for over 2 years without an official communications lead or team.
  • Led client into remote ways of working during COVID, leveraging agility and innovation to implement new tools and strategies, ensuring the program remained on schedule despite disruptions in traditional working methods.

Documentary Filmmaker/Impact Producer

01.2012 - 01.2018
  • Led re-branding efforts and cultivated positive public image for clients through visually compelling media.
  • Facilitated the establishment of an education and support system to foster bee conservation, contributing to the client's sustainability goals in organic farming and inspiring community involvement.
  • Collaborated with a network of professionals including cinematographers, editors, and sound designers to deliver polished and captivating films.
  • Sought opportunities for growth and learning, staying abreast of industry trends and advancements in filmmaking technology.
  • Supervised the development of original branded content, achieving 2-3M hits on YouTube within a week and significant engagement across other social media platforms.
  • Pioneered as the first feature film ever to be released via YouTube, strategically targeting audiences while also being simultaneously released in theaters.
  • Featured as a banner on Google.com across North America, India, and Brazil upon its release, capturing widespread attention.
  • Facilitated hundreds of screenings hosted by technology companies and globally endorsed by the United Nations, advocating for the advancement of women and girls.
  • Recognized and honored by the Gina Davis Institute for Gender Equality in Media for its impactful portrayal of women, aligning with the institute's motto: 'If she can see it, she can be it.'
  • Produced impactful documentaries that have resonated with audiences worldwide, influencing positive change and raising awareness on various social, cultural, and environmental issues.
  • Garnered recognition and acclaim as a global influencer in documentary filmmaking.
  • Produced the groundbreaking documentary feature film 'CODEGIRL,' released via YouTube to target pre-teen and teenage audiences, simultaneously screened in theaters.
  • Produced original films screened at SXSW 2017, promoting educational initiatives and driving positive change within communities.

Producer/Project Manager

01.2002 - 01.2018
  • Managed all aspects of physical production from pre-production to delivery, specializing in branded content.
  • Analyzed and negotiated production budgets, ensuring alignment with creative goals and budget constraints.
  • Oversaw contracts, clearances, licenses, and legal documents, ensuring compliance and risk mitigation.
  • Led teams for 12+ years, with expertise in scripted, documentary, visual effects, motion control, virtual reality, and tabletop shooting.
  • Generated creative content featuring real people from diverse backgrounds globally, managing thousands of releases and contracts, as well as budget and cost reports.
  • Set and maintained production budgets, schedules, and creative development, overseeing crews of up to 150+ personnel.

Crisis Intervention Counselor & Advocate

Peace Over Violence
Los Angeles
01.2007 - 01.2010
  • Provided support via crisis hotlines, assisting trauma survivors at crime scenes, and offering one-on-one counseling.
  • Certified by the agency and State of California to aid individuals in healing from various traumas, including abuse, assaults, hate crimes, and other crises.

Education

Bachelor’s Degree - Communications, Radio, Television, Film

The University of Texas at Austin

Skills

  • Strategic Communications
  • Next Generation Training & Communications
  • Organizational Change Management
  • Digital Communication
  • Behavioral & Social Change
  • Storytelling
  • Media & Public Relations
  • Crisis Management
  • Executive Communications
  • Employee & Stakeholder Engagement
  • Event Management
  • Brand & Reputation Management
  • Content Development

Timeline

Director of Communications and People Engagement

Accenture
01.2021 - Current

Consulting Manager

Accenture
01.2018 - 01.2021

Documentary Filmmaker/Impact Producer

01.2012 - 01.2018

Crisis Intervention Counselor & Advocate

Peace Over Violence
01.2007 - 01.2010

Producer/Project Manager

01.2002 - 01.2018

Bachelor’s Degree - Communications, Radio, Television, Film

The University of Texas at Austin