TRACEY PEDERSON
Summary
Highly motivated development professional with a proven ability to build, develop, and maintain strong relationships with donors and volunteers. Collaborative and communicative work style translates into strong results with both donors and internal partners. Creative, ambitious, and dynamic leader excels at managing and motivating a strong team. Possesses extensive knowledge of effective corporate and foundation engagement strategies, including significant experience in capital campaigns, developing pipelines, and building management programs. Professional consultant with a track record of providing valuable insights and strategic solutions to diverse clients. Leverages analytical skills and industry knowledge to consistently drive impactful outcomes. Known for fostering team collaboration and adapting to dynamic environments, ensuring project success and client satisfaction.
Overview
30
30
years of professional experience
Work History
Consultant
MCDONALD SCHAEFER
01.2022 - Current
- Responsible for implementing strategic plans to secure significant financial support for capital projects
- Conduct feasibility studies to assess campaign's potential and identify major gift prospects
- Lead the design and implementation of capital campaign strategy, including timelines, fundraising goals, and key milestones
- Advise on strategies for identifying, engaging, and soliciting major donors, foundations, and corporate sponsors
- Assist in the development of customized proposals and presentations to secure gifts
- Guide recognition and donor acknowledgment strategies to ensure donor satisfaction and long-term relationships
- Provide leadership, guidance, and training to internal capital campaign committees and volunteers
- Advise on developing campaign messaging, branding, and materials that resonate with potential donors
- Help create comprehensive communication strategies to ensure internal and external stakeholders are informed and engaged throughout the campaign
- Monitor and report on campaign progress, including tracking fundraising goals, donor engagement, and overall success metrics
Director of Development
ADVOCATE AURORA HEALTH
01.2017 - 01.2022
- Responsible for a major gift portfolio of 120 donors and prospects with the potential to give gifts of $10,000 and above
- Managed multi-million capital campaign, writing case statements, conducting feasibility interviews, recruiting cabinet members, and completing solicitations
- Defined fundraising objectives by writing case statements, developing tactics, and call to action as appropriate for each appeal
- Developed individual donor strategies, timelines, and other logistical tasks to ensure the achievement of revenue goals
- Worked closely with internal partners and volunteers to create and implement a strategic and tactical plan for campaigns, including major, individual, and institutional donors
Executive Director, Monroe Clinic and Hospital Foundation
MONROE CLINIC
01.2010 - 01.2017
- Responsible for the overall successful operation of the foundation
- Implemented and managed a comprehensive asset development plan emphasizing growth in endowment and operating funds
- Managed multi-million dollar capital campaigns for hospital, hospice home, and equipment needs
- Established a planned giving program
- Researched and authored grant applications, including state and federal funding sources
- Maintained an effective donor cultivation program
- Created and maintained an effective moves management system
- Actively worked to identify aspirational donors and collaborate with Mission Advancement partners
Executive Director, Edgerton Hospital Capital Foundation
EDGERTON HOSPITAL AND HEALTH SERVICES
01.2008 - 01.2010
- Responsible for the overall operation of the foundation
- Designed, planned, and carried out fundraising programs and activities based on long- and short-term programs, services, and needs of the hospital
- Managed million-dollar capital campaign for critical access replacement hospital
- Planned and coordinated public affairs/community relations events
- Worked with hospital administration to identify and market new services
- Researched and authored grant applications, including state and federal funding sources
Director of Marketing and Development
BOYS & GIRLS CLUB OF DANE COUNTY
01.2004 - 01.2008
- Responsible for the organization's overall marketing and its programs and events to various audiences on local, regional, state, and national levels
- Developed and implemented marketing and public relations strategies
- Established and maintain procedures and formats for marketing and public relations materials and activities
- Maintained positive relationships with local media, members' families, alums, donors, community leaders and other youth service professionals
- Responsible for generating income through campaigns targeting foundations, corporations, civic groups, and individual donors
- Led a multi-million dollar capital campaign to secure the building funds for the Allied Drive location in Madison, WI
- Directed the identification, research, cultivation, and solicitation of individual prospects and donors
- Researched and wrote grants to foundations and corporations
- Served as a member of the management team and key member in strategic planning efforts
Major Gifts Officer
RIVERFRONT, INC.
01.2003 - 01.2004
- Responsible for the foundation's overall operation, including the development staff's management
- Developed an annual budget that reflected the strategic goals and needs of the center and foundation
- Developed, maintained, and coordinated the solicitation of major gifts from individuals and corporations
- Ensured the success of special events, marketing, and development activities
Executive Director
BOYS & GIRLS CLUB OF ROCHESTER
01.1999 - 01.2003
- Responsible for the overall planning and operation of the organization following the mission, vision, and goals of the Boys & Girls Club
- Led the strategic planning process
- Responsible for the development of effective board members
- Supervised and trained 20 staff members in the Boys & Girls Club mission and principles
- Sought financial support from corporations, foundations, civic groups and individuals
- Ensured budget development and control of expenditures
Director of Development
BOYS & GIRLS CLUB OF GREATER LA CROSSE
01.1995 - 01.1999
- Responsible for the planning and executing resource development programs, including annual campaigns, special events, media campaigns, planned giving, capital campaigns, grant writing, promotions, and cause-related marketing
Education
BACHELOR OF SCIENCE - MASS COMMUNICATIONS, Marketing and Public Relations, Photography
University Wisconsin – La Crosse
La Crosse, WISkills
- Problem-solving
- Attention to detail
- Team leadership & development
- Client relationships
- Continuous improvement
- Cultural awareness
- Verbal and written communication
- Multitasking abilities
- Relationship building
- Active listening
Community Service
- Board Member, Lakeshore Child Advocacy Center, Grafton, WI
- Member, 100 Women Who Care, Grafton, WI
- Stewardship Chair, Pilgrim United Church of Christ, Grafton, WI
Timeline
Consultant
MCDONALD SCHAEFER
01.2022 - Current
Director of Development
ADVOCATE AURORA HEALTH
01.2017 - 01.2022
Executive Director, Monroe Clinic and Hospital Foundation
MONROE CLINIC
01.2010 - 01.2017
Executive Director, Edgerton Hospital Capital Foundation
EDGERTON HOSPITAL AND HEALTH SERVICES
01.2008 - 01.2010
Director of Marketing and Development
BOYS & GIRLS CLUB OF DANE COUNTY
01.2004 - 01.2008
Major Gifts Officer
RIVERFRONT, INC.
01.2003 - 01.2004
Executive Director
BOYS & GIRLS CLUB OF ROCHESTER
01.1999 - 01.2003
Director of Development
BOYS & GIRLS CLUB OF GREATER LA CROSSE
01.1995 - 01.1999
BACHELOR OF SCIENCE - MASS COMMUNICATIONS, Marketing and Public Relations, Photography
University Wisconsin – La Crosse
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