Tracey Thomas
Chicago,IL
Summary
Strategic-thinking senior sales professional, experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.
Overview
26
26
years of professional experience
Work History
Senior Director of Strategic Sales
International Interior Design Association- HQ
2019.02 - Current
- Established the first sales department at IIDA HQ. Developed the sales strategy by implementing a consultive selling approach which boosted annual revenue 30% in the first year. Currently on track to generate $1 million dollars in sponsorship revenue for 2024 (as June 2024 the sales department has achieved 93% of budget).
- Created and customized sponsorship opportunities, for example, panel discussions, client event activations, virtual sales meetings and focus groups for design industry manufacturers.
- Launched, project managed and sold sponsorship for two additional cornerstone programs for IIDA HQ, the Converge Sustainabilty Summit and Design Your World, a pathway program to the design industry for underserved high school students in Chicago, Miami and St. Louis.
- Directed and trained a small and efficient sales team of 2 senior sales managers, a sales coordinator and 2 project managers.
Interior Designer
Ageless Interiors
2016.01 - 2019.01
- Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
- Selected and sourced materials, furniture, and accessories for aesthetically pleasing spaces.
- Managed budgets and timelines effectively to deliver projects on schedule and within budget constraints.
- Collaborated with architects and contractors to ensure seamless integration of design elements.
Local Sales Manager
Bonneville International Corporation
1998.03 - 2007.05
- Grew local broadcast sales advertising revenue an average of 8% annually, despite four format changes and poor ratings performance
- Created and sold broadcast advertising schedules and sponsorship proposals, on-line media packages and I assisted direct reports in selling all product offerings.
- Evaluated, interviewed, trained and managed a staff of 12 account executives.
Education
Master of Arts - Interior Design
Harrington College of Design
Chicago, ILMBA - Marketing And Strategy
University of Chicago
Chicago, ILBachelor of Arts - Mass Communications Studies
University of California, Santa Barbara
Santa Barbara, CASkills
- Adobe Suite (InDesign, Photoshop)
- Microsoft Office Suite
- Business Development
- Sales management
- Training and Development
- Collaborative Leadership
Timeline
Senior Director of Strategic Sales
International Interior Design Association- HQ
2019.02 - Current
Interior Designer
Ageless Interiors
2016.01 - 2019.01
Local Sales Manager
Bonneville International Corporation
1998.03 - 2007.05
Master of Arts - Interior Design
Harrington College of Design
MBA - Marketing And Strategy
University of Chicago
Bachelor of Arts - Mass Communications Studies
University of California, Santa Barbara
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