Summary
Overview
Work History
Education
Skills
Timeline
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Traci Batson

Traci Batson

DFW,TX

Summary

Detail-oriented professional with excellent communication, interpersonal, and creative thinking skills. Aiming to leverage my abilities to successfully fill the vacancy at your company. Frequently praised as hard-working by my peers, I can be relied upon to help your company achieve its goals and be on top of the market.

Overview

14
14
years of professional experience

Work History

Marketing And Retail Specialist/Outside Sales Account Manager

AVTX Wholesale
03.2022 - Current
  • Improved customer satisfaction by providing personalized assistance and product recommendations.
  • Increased sales revenue by promoting store promotions and upselling products.
  • Managed inventory for optimal stock levels and efficient merchandise presentation.
  • Resolved customer complaints with professionalism and empathy, maintaining positive relationships.
  • Developed strong product knowledge to provide accurate information and expert advice to customers.
  • Contributed to successful store events by assisting with planning, setup, promotion, and execution of activities.
  • Developed strong rapport with customers and created positive impression of business.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.

Brand Ambassador Team Lead

MKTG
03.2016 - 04.2020
  • Measured effectiveness of marketing, advertising, and communications programs and strategies
  • Attended staff conferences to provide management with information and proposals concerning promotion, distribution, design, and pricing of company products and services
  • Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Sought and provided information to help companies determine position in marketplace
  • Gathered data on competitors and analyzed prices, sales, and method of marketing and distribution
  • Assisted with new hire orientation and employee training
  • Collaborated with marketing and sales teams to create targeted campaigns
  • Communicate with an average of 50-75 adult smokers per day about various products to promote the company's product, while also utilizing training resulting in a positive reinforcement of the company's moral code and positive outlook, as well as, an 90%+ product trial rate
  • Work independently and with no supervision traveling to designated locations provided by the company and providing detailed documentation of the outcome of daily marketing activities.

Marketing Specialist

Pan Ector LLC
03.2014 - 01.2016

• Developed market-specific merchandising and promotional strategies to expand market share. Contacted and met with vendors in order to obtain products to demonstrate services offered to clients. Allowing clients to personally view first hand the products available to them.

• Reorganizing and planning a new showroom to display services offered as well as high quality samples of garments offered.

• Lead four to six client meetings a week with new and recurring clientele.

• Helped strategize new and exciting promotions resulting in a higher order rate from clientele.

• Traveled locally to meet with customers and deliver clear company messages.

• Consulted with buying personnel to determine projected demand for products and services.

Brand Ambassador Team Lead

BFG Communications
06.2013 - 12.2014
  • Utilize data capture software, providing troubleshooting when machine errors and maintaining detailed and accurate documentation, legal paperwork, daily reports and assets to be submitted after each shift
  • Traveled locally to meet with potential new venues and customers and deliver clear company messages, as well as, sale our services to their establishments
  • Constant upkeep of positive and enjoyable relationships with vendors, as well as, retail establishment employees and trainees
  • Contacted and met with vendors in order to obtain products to demonstrate services offered to clients
  • Represented the company's brand at industry events, expos, and trade shows
  • Worked independently and with no supervision traveling to designated locations provided by the company and provided detailed documentation of outcome of daily marketing activities
  • Research and memorize information on all product styles and also their competitors' styles to be able to inform potential customers how our product is different and a cut above the competition resulting in a high success rate of trial by consumers



Department Manager

Guitar Center Inc
03.2010 - 06.2012
  • Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities
  • Evaluated performance of department staff and provided feedback and guidance to ensure maximum productivity
  • Maintained knowledge of product ranges and services to improve customer experience
  • Supported recruiting and hiring of talent, developing strong and capable teams
  • Trained and supervised associates on customer service excellence and strong company culture.

Education

High School Diploma -

Richland High School
Richland Hills, Texas
05.2000

Skills

  • Information Mapping
  • Retail Support
  • Content Marketing
  • Retail Marketing
  • Prepare Detailed Reports
  • Event Logistics
  • Competitive Research
  • Brand Development
  • Client Retention
  • Data Tracking
  • Promotions Planning
  • Brand Awareness
  • Upselling Techniques
  • Product Knowledge

Timeline

Marketing And Retail Specialist/Outside Sales Account Manager

AVTX Wholesale
03.2022 - Current

Brand Ambassador Team Lead

MKTG
03.2016 - 04.2020

Marketing Specialist

Pan Ector LLC
03.2014 - 01.2016

Brand Ambassador Team Lead

BFG Communications
06.2013 - 12.2014

Department Manager

Guitar Center Inc
03.2010 - 06.2012

High School Diploma -

Richland High School
Traci Batson