Traci DePuy
Denver,Co
Summary
Top-notch Vice President with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
17
17
years of professional experience
2
2
Degrees
Work History
Vice President, Brand Experience & Field Marketing
Ellucian
12.2022 - Current
- Demonstrated proficient leadership skills to motivate 19 employees and built Field Marketing and Event Experience competent teams.
- Clarified roles, responsibilities and expectations of staff.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Established performance goals for department and provided methods for reaching milestones.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Established performance goals for department and outlined processes to report the 183% attendance achievement and pipeline stage growth.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships for increased $1M+ sponsorships.
- Increased marketing pipeline to report on stage growth through collaboration with sales and marketing departments.
Head of Global Event Strategy
Salesforce.org/Salesforce
08.2019 - 12.2022
- Drove the Salesforce.org event strategic planning, development, cross-functional collaboration with over 350 events a year in nonprofit and education sectors.
- Managed and hired a team of 25 while gaining strong alignment with sales and cross functional teams to accelerate $250M in pipeline and with 20% net new creation each event with innovation.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with upper management to implement continuous improvements and exceed team goals by 10 - 20%.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Managed time efficiently in order to complete all tasks within deadlines
Director of Global Events
Salesforce.org
03.2018 - 08.2019
- Oversaw global marketing channel development and partner relationships, enabling footprint expansion into new markets.
- Collaborated with upper management to implement continuous improvements and exceed team goals consistently by 15 to 20%.
- Compiled and analyzed data to determine approaches to improve marketing and sales performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized 150 promotional events and interacted with community to increase sales pipeline stage growth by 10% in 90 days.
- Maintained financial controls in a P&L of a $7M budget, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Met with customers and partner to understand business strategies, priorities and needs as well as anticipated forthcoming market opportunities.
Senior Manager, Strategic Event Content
Salesforce.org
10.2016 - 03.2018
- Provided strong leadership to enhance team productivity and morale while building the team from 3 to 10.
- Managed large-scale marketing projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Implemented and developed operational standards, policies and procedures, providing consistency year over year.
- Developed proposals and presentations for internal and external audiences for product launches, user conferences and third party activities.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
Digital Program Manager
Salesforce
06.2016 - 10.2016
- Managed and supervised administrative and daily program operations, complying with policies and regulations, managing a $2M budget
- Identified program obstacles and communicated possible impacts to team.
- Developed and maintained logistics workflows, procedures and reports while managing multi vendors for Dreamforce.
- Designed Digital Watch Day following the event to drive marketing development driving 1M views in one day.
- Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.
- Established milestones and objectives based on input from functional areas and stakeholders.
- Participated in vendor selection and management process for program initiatives.
Product Marketing Manager
GitHub
02.2015 - 03.2016
- Worked closely with product development teams to create and maintain marketing materials for sales presentations, website development and redesign.
- Drove marketing initiatives to increase product visibility and market performance with $1M dollar budget.
- Collaborated with marketing department to define positioning and messaging and plan market launch, public relations and lead generation campaigns.
- Developed strategy and managed market communications that drove product demand for our open source community product Atom.io.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Created product positioning and messaging to differentiate products in market and expand visibility, increasing launch video views by 122%
- Conceptualized and designed out of the box ideas, built plans and delivered details to CMO. Executed 4 out of 10 projects pitched.
Program Manager
UBM Technology Group
02.2013 - 03.2015
- Managed multiple strategic projects with numerous sub-projects or workstreams.
- Met with project stakeholders on regular basis to assess progress and make adjustments over 15 at one time.
- Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.
- Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives for seasonal event projects and and revenue driving video recording archive of over 1500 videos each event.
- Participated in vendor selection and management process for program initiatives to keep them on time and within budget.
- Provided program management expertise in agile methods, practices and execution, gaining my scrum master certification.
Education
Master of Science - Executive Leadership
University of San Diego
San Diego 08.2019 - 05.2021
Bachelor of Science - Public Relations
University of Oklahoma
NormanSkills
- C-Level Relationship Management
- Program Management
- Analytical Thinking
- Strategic Direction
- Change and Growth Management
- Operational Efficiency
- Thought Leadership
- Strategic Planning
- Marketing Effectiveness
- Leadership and People Development
Timeline
Vice President, Brand Experience & Field Marketing
Ellucian
12.2022 - Current
Master of Science - Executive Leadership
University of San Diego
08.2019 - 05.2021
Head of Global Event Strategy
Salesforce.org/Salesforce
08.2019 - 12.2022
Director of Global Events
Salesforce.org
03.2018 - 08.2019
Senior Manager, Strategic Event Content
Salesforce.org
10.2016 - 03.2018
Digital Program Manager
Salesforce
06.2016 - 10.2016
Product Marketing Manager
GitHub
02.2015 - 03.2016
Program Manager
UBM Technology Group
02.2013 - 03.2015
Bachelor of Science - Public Relations
University of Oklahoma
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