Summary
Overview
Work History
Education
Skills
Timeline
Generic

Traci Dillard

Lubbock,TX

Summary

Customer-focused individual with a passion for delivering exceptional service. Strong interpersonal skills with a talent for effectively addressing concerns. Committed to improving customer satisfaction and driving positive outcomes.

Overview

15
15
years of professional experience

Work History

Virtual Assistant

Fancy Hands
Lubbock, TX
03.2015 - Current
  • Created invoices and tracked payments received from customers.
  • Proofread documents for accuracy prior to final submission to clients.
  • Monitored social media accounts for comments or messages requiring attention.
  • Provided administrative support to ensure efficient operation of the office.
  • Conducted research on potential leads for new business opportunities.
  • Generated weekly progress reports detailing tasks completed during the week.
  • Managed customer inquiries through email and telephone communication.

Gold Certified Mystery Shopper

Self Employed Services
Lubbock, TX
10.2010 - Current
  • Submitted completed surveys online or via email within specified time frames.
  • Assessed cleanliness of facilities, restrooms and overall condition of the establishment.
  • Maintained strict confidentiality regarding client identities and survey results.
  • Communicated effectively with clients about expectations for each assignment.
  • Identified areas for improvement in customer service procedures within the stores visited.
  • Followed up with clients after completion of each assignment to ensure satisfaction.
  • Checked availability of advertised products and services at each location visited.
  • Researched assigned retailers in order to gain an understanding of their operations.
  • Compiled detailed reports outlining findings from mystery shopping assignments.
  • Conducted inventory audits on linen closets, cleaning supplies.
  • Prepared detailed reports summarizing audits conducted.

Freelance Writer

Textbroker
Lubbock, TX
09.2010 - 12.2021
  • Performed extensive research prior to writing any article or post.
  • Proofread copy to check grammar, punctuation, spelling, syntax, and organization of material.
  • Organized written work according to established style guidelines.
  • Researched and wrote articles for a variety of publications.
  • Utilized keyword optimization techniques when crafting SEO-friendly content.
  • Created original copy for websites, brochures, newsletters, promotional materials, and more.
  • Ensured that all written work met quality standards before submission deadlines.
  • Collaborated with editors and other writers to brainstorm ideas and refine content.
  • Stayed updated on industry trends to produce relevant and timely content.

Web Design & SEO

Maximum Web Presence
Lubbock, TX
01.2013 - 02.2020
  • Founded Maximum Web Presence, a web design and SEO service that caters to local and remote clients.
  • Engaged prospective clients after conducting marketing research to determine which locally owned businesses lacked web presence, and discussed how a website, social media, and SEO could help their business.
  • Grew from 0 to over 20 steady clients in 2 years.
  • Built and maintained websites for photography, non-profit, e-commerce, retail, construction, and industrial businesses.
  • Designed strategies to optimize website traffic through SEO techniques.
  • Developed comprehensive plans for marketing campaigns utilizing SEO techniques.
  • Created and edited videos, images, audio files, and other multimedia elements to supplement web content.
  • Developed content for website and social media channels to engage customers.
  • Analyzed customer feedback data to identify areas of improvement in content quality and delivery.
  • Wrote original articles and blog posts on various topics related to the business industry.
  • Adapted existing content pieces into different mediums like video or infographics.
  • Tracked analytics data from Google Analytics or other tracking tools to determine effectiveness of online campaigns.
  • Implemented best practices for creating mobile-friendly digital experiences across devices.
  • Designed interactive web pages using HTML and CSS coding techniques.
  • Proofread and edited copy for accuracy, clarity, grammar, punctuation, spelling, style, and tone.
  • Tested newly developed features of the company's e-commerce platform prior to launch.
  • Developed and implemented an e-commerce strategy to increase online sales.
  • Integrated payment gateway APIs into the e-commerce platform for secure payments.
  • Implemented SEO best practices to improve search engine rankings of the e-commerce store.
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Worked effectively in team environments to make the workplace more productive.
  • Utilized various software and tools to streamline processes and optimize performance.
  • Updated and maintained databases with current information.
  • Implemented new procedures to streamline business operations.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Conducted testing of software and systems to ensure quality and reliability.
  • Maintained updated knowledge through continuing education and advanced training.

SEO, Content, and Client Support

Your Web Pro
Lubbock, TX
08.2012 - 01.2013
  • Provided excellent service and attention to customers when face-to-face or through phone conversations.
  • Performed quality assurance tests on website updates prior to launch.
  • Provided support in managing website updates including content changes and maintenance tasks.
  • Managed website updates to ensure accuracy of information and branding consistency.
  • Managed online store presence through website updates and social media postings.
  • Organized and coordinated promotional activities for events, including press releases, social media campaigns, and website updates.
  • Implemented SEO best practices for website content optimization.
  • Increased company awareness by managing and improving SEO program.
  • Provided prompt and courteous service to customers via phone, email, and chat.
  • Communicated effectively with team members to ensure timely response times for customers.
  • Performed follow-up calls to customers regarding their inquiries or orders.
  • Responded promptly to emails sent by customers seeking assistance.
  • Assisted with customer inquiries related to product information, order status, returns and exchanges, billing issues and more.

Internet Assessor

Lionbridge
Lubbock, TX
12.2011 - 08.2012
  • Performed quality assurance reviews on webpages to verify accuracy of information and functionality of links.
  • Investigated potential spammy behavior from competitors' sites by analyzing backlinks.
  • Analyzed website data such as page titles, descriptions, keywords, and other metadata elements to optimize visibility in search engines.

Lead Merchandiser

Driveline Retail Services
Lubbock, TX
02.2011 - 08.2012
  • Created visual displays that effectively promoted featured items or seasonal collections.
  • Provided guidance to store managers regarding product selection and promotion strategies.
  • Managed the merchandising team to ensure timely completion of tasks.
  • Ensured all merchandise was correctly labeled, priced and displayed according to company standards.
  • Performed regular audits of inventory levels at each store location.
  • Maintained accurate records of inventory levels and stock movements.
  • Conducted store visits to ensure compliance of product placement, pricing, and promotional activity.

Title Examiner

First National Acceptance
Lubbock, TX
08.2010 - 08.2012
  • Examined chain of title to identify issues or defects that may affect marketability of the property.
  • Conducted research in public records including county courthouses, registries of deeds and other applicable sources for title information.
  • Performed due diligence investigations on prospective acquisitions by researching deed records and tax assessments.

Property Title Researcher

Lone Star
Lubbock, TX
12.2010 - 08.2011
  • Analyzed legal descriptions, surveys and deeds for accuracy.
  • Reported any potential problems or irregularities discovered during research process.
  • Reviewed chain of title reports to verify accuracy of recorded documents.
  • Researched chain of title issues to determine valid mineral ownerships.
  • Examined chain of title to identify discrepancies or irregularities.
  • Researched chain of title for properties using county records, online databases, and other sources.

Education

Associate of Arts - Communications

Austin Community College
Austin, TX
12-2025

Associate of Science - Business Administration

South Plains College
Levelland

Skills

  • Effective communication
  • Problem solving
  • Customer service
  • Time management
  • Team collaboration
  • Content creation
  • Marketing strategy
  • Outstanding active listening skills
  • Customer consulting
  • Problem resolution
  • Computer proficiency
  • Empathy and patience
  • Complaint resolution
  • Brand representation
  • Microsoft Office Suite
  • Tactful and diplomatic
  • Typing proficiency
  • Microsoft office expertise
  • Data entry
  • Problem-solving

Timeline

Virtual Assistant

Fancy Hands
03.2015 - Current

Web Design & SEO

Maximum Web Presence
01.2013 - 02.2020

SEO, Content, and Client Support

Your Web Pro
08.2012 - 01.2013

Internet Assessor

Lionbridge
12.2011 - 08.2012

Lead Merchandiser

Driveline Retail Services
02.2011 - 08.2012

Property Title Researcher

Lone Star
12.2010 - 08.2011

Gold Certified Mystery Shopper

Self Employed Services
10.2010 - Current

Freelance Writer

Textbroker
09.2010 - 12.2021

Title Examiner

First National Acceptance
08.2010 - 08.2012

Associate of Arts - Communications

Austin Community College

Associate of Science - Business Administration

South Plains College

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