Traci Gustavis
Artesia,CA
Summary
Seasoned Multi-Unit Leader with over 20 years of retail management experience. Proven track record in overseeing store operations, achieving goals, maximizing sales, and increasing customer satisfaction. Consistently improves employee performance and customer service levels to exceed expectations.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Market Manager
Elie Tahari
Orange County, Los Angeles, Florida
04.2024 - Current
- Managed operations across five stores in Orange County, Los Angeles, and Florida territory.
- Outlined clear merchandising plans for each season.
- Developed and implemented coaching programs for teams.
- Managed operations across California and Florida regions.
General Manager
World Market
Brea, CA
01.2022 - 01.2024
- - Top 2 Store in sales in the district consistently.
- - Ending Ly 2022 $6 million.
- - Managed 25+ employees/ Retrained seasoned employees on all behaviors to improve the customer experience in the store and business
- -Rebuild management team also trained ASM's in all behaviors including new job description.
Store Manager
DSW/ Designer Shoe Warehouse
West Covina, CA
2020 - 01.2022
- -Consistently in the monthly top 3 stores in sales in the district.
- -Rebuilt sales staff from 10 to 30 employees.
- -Rebuilt management team including Assistant Store Manager.
- -Retrained and trained all seasoned and new employees.
- -Set a new action plan for the store to change behaviors and hold every employee accountable through verbal and written notices.
- This action plan has been successful as employee behaviors have changes for the better.
- -Set a goal of achieving $6 million in sales by rebuilding entire team, setting action plan for all employees, and implementing good practices of customer service to increase sales.
Store Manager, General Sales Manager/ District & Regional Trainer
White House Black Market
Torrance, CA
01.2016 - 01.2021
- -Oversaw multiple locations for White House Black Market including Glendale, Marina Del Rey, Santa Monica, Beverly Center, and Los Cerritos Center
- -Consistently #1 in Customer Book Appointments.
- -YTD over $240,000+ in appointment sales.
- -Chosen for 1 of 2 stores to go to Florida out of 365 White House Black Market locations for the launch of the Salesfloor pilot.
- -Participated in weekly conference calls for the Salesfloor pilot to provide feedback and improvement on the program.
- -Trained the district and region which was 22 stores in total for the Salesfloor program.
- -Host many Style Event (Girlfriend Party) in-store that on average generated +10% of the monthly sales plan.
- -Conduct weekly meetings with my ASM'S and top Sales lead regarding Salesfloor pilot and Customer Appointments to generate increased sales.
- -Provide weekly feedback to the District Manager & Business Partners regarding the needs of the business including product needs, inventory, and events.
Store Manager/Area Manager
Skechers
West Covina/Culver City/Del Amo/Santa Monica, CA
01.2015 - 01.2016
- Secured position in top three for sales performance in district and region in less than a year.
- -#1 in Skechers Elites program and Omni in the district and region.
- -#1 increase YTD L/Y 2015 in all KPI's.
- -Promoted 3 Floor Associate's to ASM and 1 to Store Manager.
- -Met goal of shrink decrease to a -.22.
- -Covered top volume stores and increased needs of their business in addition to hiring and training management.
- Corroborated with my management team training and doing weekly and monthly audits.
- -Managed payroll to adhere to Profit and Loss statements.
- Instructed managers on developing schedules that meet organizational goals and business requirements.
- -Managed all weekly and monthly reports on the business and product needs.
- -Participated in 2 recruiting events for the company.
- -Involved in Top Store Manager Conference for the company.
- -Chosen to help out with the LA Expo for the company.
- -Promoted to open a new store location including hiring an entire team.
- -Interviewed potential candidates for management in the district.
- -Traveled to multiple stores, West Covina, Santa Monica, Del Amo, to oversee the needs of the business by training the store managers.
- -Hired and trained for new store opening of Culver City.
- -Recruited weekly for various positions for the store and company.
Assistant Store Operations Manager/Interim Store Manager
TJMAXX
Santa Ana/Long Beach/Tustin, CA
01.2011 - 01.2015
- -Managed store operations of $11.7 Million store by ensuring exceptional performance and excellent customer services.
- -Responsible for individual departments in store and had double increases.
- -Trained Assistant Manager in work responsibilities (scheduling, backroom etc.)
- -Oversaw ongoing functional training of associates within assigned areas.
- -Collaborated with other Assistant Store Managers within the store to ensure all audits are met.
- -Managed weekly inventories.
- -Managed the flow and distribution of all store merchandise to meet business needs.
- -Oversaw store as an interim store manager while manager was on a leave of absence.
- -Managed 85 associates in total.
- -Oversaw financial operations within the store (payroll, markdown compliance, petty cash) and all KPI factors.
- -Covered multiple TJ Maxx locations while management was out.
- -Worked with the district auditor on doing audits for the store.
- Accomplishments:
- -Had a 15% increase over L/Y #2 in the district.
- -Led store from double to triple digit increases.
- -#1 in district in all departments.
- -Promoted 3 coordinators in store.
- -Decreased inventory from 3.91% in 2013 to a 2.90% in 2014.
Co-Store Manager
Bath & Body Works
Lakewood/Cerritos, CA
2009 - 01.2011
- -Managed $2.8 million store.
- -Had a 6.0% 4th Quarter increase over L/Y.
- -Multiple monthly increases.
- -Set-up different promotions on a weekly and daily basis.
- -Ensured that stockroom and store were well stocked with inventory.
- -Recruited, coached, and trained associates for seasonal and permit employment.
- -Provided great customer service to all guest.
- -Assisted with merchandising and floor sets.
- -Ensured training of the associate team.
- -Completed succession planning and retained top talent.
- -Analyzed business and created action plans.
- -Communicated effectively with team.
- -Directed and executed company policies.
- -Directed merchandise flow.
- -Ensured visual & merchandising standards and a positive in-store experience for staff and customers.
- Accomplishments:
- -#1 Selling manager in the store
Co Store Manager
New York & Co.
Brea/Laguna/Santa Ana/Cerritos/Lakewood/Westminster, CA
01.2008 - 01.2010
- -Recruited, coached, and developed associates.
- -Analyzed sales information to make business decisions regarding merchandise and scheduling of staff.
- -Maintained high customer service skills.
- -Operated the computer system, including cash register for the coaching purpose.
- -Responsible for all phases of Store Operations.
- -Achieved individual selling goals and metrics.
- -Analyzed selling reports.
- -Identified business trends and reacted quickly to the needs of the business.
- Comfort in making decisions and mediating conflict within a team-environment
- Ability to address complex issues and allocate time to execute multiple tasks and changing priorities.
- Exceptional interpersonal, communication and customer service skills
- Ability to identify top talent and train/develop/retain great people.
- Proficient in windows-based software such as Excel, Word and Outlook CAPABILITIES
- Ability to work a flexible schedule (which includes nights, weekends and holidays). Worked in multiple locations, visited stores and attended district, region and corporate meetings.
- -Worked in multiple stores throughout the district was promoted by District Manager.
- Accomplishments:
- -Promoted to 6 different stores within 2 years.
- -Coached and trained Store Managers.
Department Manager
Nordstrom
Santa Ana, CA
01.1993 - 01.2008
- -Ensured implementation of company selling strategies.
- -Recruited, coached, and developed associates.
- -Used sales information to make business decisions regarding merchandise and scheduling of staff.
- -Partnered with the visual team, with displays and helped with preparing department for events.
- -Effectively scheduled and adjust staff hours according to the needs of business while still reaching department and SPH goals.
- -Coached, developed, and maximized the success of all associates.
- -Set expectations and ensured accountability.
- -Maximized sales potential by coaching associate’s behaviors on the sales floor and in the backroom.
- -Built a team that worked well together based on the needs of the department.
- Accomplishments:
- -Monthly increases helped the buyers buy merchandise for the departments that I ran.
- -Oversaw the store when the Store Manager was not present.
- -#1 Selling Manager in the store.
Education
Business Management
Cerritos College
Norwalk, CASkills
- Microsoft Excel Microsoft Word
- Microsoft PowerPoint
- Microsoft Access Microsoft Project MAC
Certification
Certification in Professional Sales and Customer Service Program, Career Management Institute, Orange, CA 2004
Timeline
Market Manager
Elie Tahari
04.2024 - Current
General Manager
World Market
01.2022 - 01.2024
Store Manager, General Sales Manager/ District & Regional Trainer
White House Black Market
01.2016 - 01.2021
Store Manager/Area Manager
Skechers
01.2015 - 01.2016
Assistant Store Operations Manager/Interim Store Manager
TJMAXX
01.2011 - 01.2015
Co Store Manager
New York & Co.
01.2008 - 01.2010
Department Manager
Nordstrom
01.1993 - 01.2008
Store Manager
DSW/ Designer Shoe Warehouse
2020 - 01.2022
Co-Store Manager
Bath & Body Works
2009 - 01.2011
Business Management
Cerritos College