Summary
Work History
Education
Skills
Quote
Timeline
Generic
TRACI LITTS

TRACI LITTS

Dallas,TX

Summary

Seasoned enterprise sales professional with a proven track record in broadcast and digital media, excelling in meticulous organization, multi-project management, and building lasting client relationships. Drives revenue and brand growth through innovative, cost-effective strategies. Adept leader, mentoring diverse teams and collaborating with top brands like UT Austin, Southwest Airlines, Texas State University, Capital One, Hyundai, KRAVE Jerky, Jack Links Jerky, Land.com, Rita’s Italian Ice, Dell, H-E-B, Toyota, and Whole Foods, showcasing adaptability and industry impact.

Work History

Senior Sales Director - Company Closed

Huddled Masses
01.2024 - 07.2024
  • Established key relationships with industry partners to facilitate collaboration on new products and services.
  • Monitored sales trends, identified potential markets, and developed targeted campaigns to reach new customers.
  • Maintained an up-to-date understanding of product offerings and industry regulations to ensure compliance with all applicable laws.

Senior Account Executive

StackAdapt
Dallas, TX
2022 - 01.2024
  • Implemented strategies resulting in a 17% revenue increase on low billing accounts and exceeded Q3 budget by 155%.
  • Established global marketing networks and executed multi-channel digital marketing plans, to enhance brand awareness.
  • Managed a high-performing team, ensuring timely project delivery and surpassing client expectations.
  • Conducted performance measurement of digital campaigns against goals, ROIs, and KPIs.
  • Acquired in-depth knowledge of products and services to effectively upsell and cross-sell to clients.
  • Collaborated with sales teams to drive collective growth and market share.
  • Negotiated contracts, maximized profits, and sourced new business opportunities.

Senior Account Executive

AD.Net
Dallas, TX
2021 - 2022
  • Increased revenue in KEY market by 28% in first 30 days.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
  • Analyzed market data to determine and target key audience or segments.
  • Enhanced organic search engine ranking and managed paid search marketing to maximize SEO.
  • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
  • Cultivated long-term relationships with clients to accurately quote pricing and terms that achieve customer objectives.

Senior Account Director

SRAX - Position ended due to COVID
Dallas, TX
2018 - 2020
  • Boosted sales by executing complete sales cycle process from prospecting leads through contract negotiations and close.
  • Contributed 32% of growth in 2019 by developing strong relationships and upselling additional programs, products and services.
  • Created partnerships across agencies, brands and broadcast companies such as: : iHeart Media, Greeley Broadcasting, Proof in Advertising, The Davis Group, Media Buying, Stratact, Advertising Results Media, AD Taxi, Sonic IM, Oxford Road, Girl Scouts, Hard Rock Energy, Simon Property Group, Performance, Oxford, Bella Generation Hair System, Hilton, Cash American Pawn
  • Grew repeat business 22% by providing superior customer service.
  • Generated 27 + leads per quarter and pursued opportunities to convert customers with 25% success rate.

Senior Account Executive

iHeart Media
Dallas, TX
01.2013 - 10.2018
  • Handled high-profile accounts worth up to $2 million.
  • Ranked top sales rep in 2016 out of 30+ AEs, achieving 156% of the goal.
  • Achieved Regional Account Executive of the Month (2015–2018).
  • Picked out of 27 reps to train and mentor new hires from 2017 to 2018.

Education

Analytics Individual Qualification

Google
01-2020

BBA - Business Administration

University Of California, Santa Barbara
Santa Barbara, CA
2000

Skills

  • Expert in account & territory management
  • Skilled in contract negotiation
  • Proficient in consultative sales
  • Strong problem-solving abilities
  • Advanced Salesforce & HubSpot CRM skills
  • Effective sales presentation delivery
  • Experienced in channel partnerships
  • Adept at upselling strategies
  • Proficient in pipeline management
  • Skilled in sales training & mentorship
  • Knowledgeable in social media marketing
  • Experienced in supplier & vendor management
  • Proven Fortune 500 client collaboration
  • Strong project management skills
  • Expert in multi-channel advertising
  • Skilled in strategic planning
  • Effective team leader & mentor
  • Proactive self-starter with initiative
  • Proficient in client needs assessment
  • Experienced in trade show representation
  • Creative solution-selling expertise
  • Expert in national account management
  • Consistently top-ranked sales performer

Quote

"Opportunities don’t happen. You create them."
Chris Grosser

Timeline

Senior Sales Director - Company Closed

Huddled Masses
01.2024 - 07.2024

Senior Account Executive

iHeart Media
01.2013 - 10.2018

Senior Account Executive

StackAdapt
2022 - 01.2024

Senior Account Executive

AD.Net
2021 - 2022

Senior Account Director

SRAX - Position ended due to COVID
2018 - 2020

Analytics Individual Qualification

Google

BBA - Business Administration

University Of California, Santa Barbara

Similar Profiles

  • Deependra Kumar

    Deependra KumarDeependra Kumar

    Sports Trainer Cum Residential Warden at SPYM (Society for Promotion of Youth & Masses)Sports Trainer Cum Residential Warden at SPYM (Society for Promotion of Youth & Masses)

  • Deependra Kumar

    Deependra KumarDeependra Kumar

    Sports Trainer Cum Residential Warden at SPYM (Society for Promotion of Youth & Masses)Sports Trainer Cum Residential Warden at SPYM (Society for Promotion of Youth & Masses)

  • Alyson Whitefield

    Alyson WhitefieldAlyson Whitefield

    Impact Tracker/Strategic Issues Manager/Student Liaison at Empowering The Masses, Inc.Impact Tracker/Strategic Issues Manager/Student Liaison at Empowering The Masses, Inc.

  • Toni Youngblood

    Toni YoungbloodToni Youngblood

    Licensed Realtor at DFW Britestar Realty PLLCLicensed Realtor at DFW Britestar Realty PLLC

  • Charmagne N. Gelsey

    Charmagne N. GelseyCharmagne N. Gelsey

    Payroll Conversion Consultant at EmpowerPayroll Conversion Consultant at Empower

CREATE PROFILE
TRACI LITTS